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NorFishing
August 15, 2012
Introduction

   • Overview - American Seafoods
   • Regulatory Environment and Resource Health – U.S
     Eastern Pollock Bering Sea Fishery
   • Russian Pollock Fisheries
   • Trends Impacting Seafood Prices
   • Key Markets



                                                        1
American Seafoods Company Overview
• Leading worldwide integrated seafood company
     – Consolidated revenue of approximately $500 million
     – Largest Harvester of fish for human consumption in the United States with 2011 harvest
       volume of more than 250,000MT

•   We operate in some of the world’s best managed and sustainable fisheries
     – Exclusive U.S. Bering Sea pollock fishing privileges results in high barriers to entry
     – Also participate in Pacific Cod and Yellowfin sole fisheries in Alaska and the Pacific Hake
       fishery off the U.S. Pacific NW Coast
     – All the fisheries that we participate in are certified as sustainable by the MSC

• Diverse revenue base
     – Sales to U.S., Europe, Japan, Korea, and China

• Experienced management team



                                                                                                     2
We Operate in Two Primary Business Segments
                            At-Sea Processing                                                            Land-Based Processing
              Harvesting and primary processing of                                               Primary processing of scallops and
               pollock, Pacific cod, Pacific whiting                                               secondary processing of seafood
               (hake) and yellowfin sole                                                           portions and fillets at New Bedford,
                                                                                                   MA facilities
              Largest harvester and at-sea
               processor of pollock, primarily in the                                             Includes value added seafood
               U.S. Bering Sea                                                                     portions, scallops and fillets

              Revenue: $324 million (66% of                                                      Important in gaining access to
               consolidated total) (1)                                                             restaurant and supermarket
                                                                                                   industry
                                                                                                  Recent acquisition of a competitor
                                                                                                  Revenue: $165 million (34% of
                                                                                                   consolidated total )(1)

(1) Year ended Dec. 31, 2011. Intersegment financial amounts allocated to segments based on each
    segments percentage of consolidated revenue or consolidated gross profit, respectively.

                                                                                                                                          3
State-of-the-Art Fleet of Vessels
                                   5 active vessels – largest fleet in U.S. Bering Sea pollock fishery and in
                                    Pacific hake fishery
                                   Finest in industry – all Det Norske Veritas
  Pollock                          ~300 feet in length; carry ~130 crew members
 Catcher-                          Capable of daily production of ~150 metric tons each
Processors                         Nets designed to minimize environmental impact
                                   Products: roe, surimi, fillet blocks, headed/gutted fish,
                                    fishmeal, fish oil
                                   Maximize yield - Improved pollock flesh recovery rate from 23% in 2002 to
                                    between 28% and 30% currently


                                    5 vessels –
  Other                             Selectively operate in P-cod and other fisheries
 Vessels                            Two Extra C/P vessels provide excess capacity



               No near-term need to purchase or rebuild any vessels


                                                                                                                 4
Pollock – Leading Species for Human Consumption
                       Top Ten Fish Species – Global Production (1)                          U.S. Consumption (2)
 (in millions of MT)                                                                 (in pounds per capita)

                                                                                        Top 10 Fishery Products
  Species                         Production                     Primary Usage             Consumed in USA
  Anchoveta                           7.4            Fishmeal                        Shrimp                  4.0
  Pollock                             2.7            Human Consumption               Canned Tuna             2.7
  Atlantic Herring                    2.5            Human Consumption & Fishmeal    Salmon                  2.0
  Skipjack Tuna                       2.4            Human Consumption
                                                                                     Tilapia                 1.5
  Chub Mackerel                       1.9            Human Consumption & Fishmeal
                                                                                     Pollock                 1.2
  Largehead Hairtail                  1.4            Human Consumption & Fishmeal
  Blue Whiting                        1.3            Human Consumption & Fishmeal
                                                                                     Catfish                 0.8
                                                                                     Crab                    0.6
  Chilean Jack Mackerel                  1.3         Human Consumption &Fishmeal     Cod                     0.5
  Japanese Anchovy                       1.3         Human Consumption               Pangasius               0.4
  Yellowfin Tuna                         1.1         Human Consumption               Clams                   0.3
  Top Ten                               23.3                                         All Species            15.8

(1) Source: FAO: “The State of World Fisheries and Aquaculture” – 2010. 2006 Data.
(2) Source: National Marine Fisheries Services (NMFS) data. 2010 Data.
                                                                                                                    5
Regulatory Environment and Resource -

  US Eastern Bering Sea Pollock Fishery
Abundant, Stable Pollock Fishery
                              Historical Catch 1986 to 2011 and Projected 2012 Pollock Quota (TAC) (1)
  (Tons in millions)                                                                                                                          25 Year Ave: 1.23MM MT
                               1.5                                                                     1.4   1.5    1.5    1.5   1.5   1.5
                                           1.4     1.3   1.3                                                                                  1.4
                 1.2    1.2          1.2                        1.3                             1.1                                                                             1.2
   1.1                                                                 1.2   1.1   1.1    1.0                                                                            1.2
                                                                                                                                                    1.0
           0.9                                                                                                                                             0.8    0.8




  1986           1988         1990         1992          1994         1996         1998         2000         2002         2004         2006         2008          2010         2012
                                                                                                                                                                                  (2)




  (Tons in thousands)
                                                           Biomass as compared to TAC levels(2)
   9,000
   8,000
   7,000
   6,000
   5,000
   4,000
   3,000
   2,000
   1,000
         0
          1994     1995       1996    1997        1998    1999        2000   2001        2002   2003     2004       2005     2006      2007    2008        2009    2010        2011

                                                                                                                                                TAC          Biomass

(1) Catch data 2006 to 2010 per Dec. 2011 North Pacific Fishery Management Council (NPFMC) Eastern
    Bering Sea pollock SAFE report, 2011 Catch data per National Marine Fishery Service Alaska Region
    Catch report, 2012 pollock TAC as published by NPFMC
(2) TAC and Biomass by year, per Dec. 2011 NPFMC Eastern Bering Sea pollock SAFE report
                                                                                                                                                                                        7
Attractive Regulatory Environment; Barriers to Entry
                                 TAC Allocation (1)                                   Catcher-Processor Pollock Allocation (1)(2)
                                Total Allowable Catch                                    19 vessels named in American Fisheries Act –
                                       (“TAC”)                                            no other vessels may participate
                                    1,212,000 MT

                                                                                                                        Starbound Ltd.
                                                                                                  Arctic Storm
                                                               Alaska Community                                           6.2%
                                   Directed Pollock                                                             12.8%
           By-Catch                                           Development Quota
                                    Catch (“DPC”)
         (3% of TAC)                                                (“CDQ”)
                                     (87% of TAC)
                                                                 (10.0% of TAC)
                                                                                                        15.5%
                                                                                           Glacier
        Mothership                      Inshore               Catcher-Processor (2)       Fish Ltd.                              45.9%
      (10.0% of DPC)                (50.0% of DPC)               (40.0% of DPC)
                                                                                                          17.1%
                                                                                              Trident                                    American
                                                                                                                                         Seafoods
   ASG                                                             Total                                           2.5%
                Allocation
  Share
                15.8% TAC        + CDQ Purchase           =      17.8% TAC
                                                                                                        Coastal Villiages
    of                               1.9% TAC
               (18.4% DPC)                                      216,000 MT
  Quota

(1) 2012 U.S. Bering Sea pollock TAC allocation.
(2) Includes allocations to catcher-processor vessels and catcher-vessels.
                                                                                                                                                    8
Russian Pollock Developments
Russian Pollock Developments

  • Russian Pollock harvest has been stable between 1.4 - 1.6
    mill MT in recent years
  • 2012 Harvest expected to stay on par with 2011 despite
    the 5.7% TAC increase. Fishing so far has been fairly good
  • Coastal areas expected to continue to increase in TAC
    (coastal fish is mainly for domestic sales)– Sea of Okhotsk
    seem stable
  • MSC certification experience continued delays…



                                                                  10
Russian APO TAC vs. actual catch
  1 800 000
                                                                      Total
                                                                      TAC
  1 600 000


  1 400 000


  1 200 000
                                                                   Catch in
                                                                    Other Areas
  1 000 000
                                                                    N/S Kuril Is

   800 000                                                          W. Bering Sea
                                                                    SOO
   600 000


   400 000


   200 000


         0
                            2009             2010   2011   2012E


              Source: TINRO / RU AP Assoc.


                                                                                    11
Russian APO product mix trends
  in MT                        2009        2010     2011*          2012 trend

  Fillet/Blocks               35,000      30,000    24,500           Stable
  Mince                        6,000       5,000     4,800           Stable
                                                                 Stable to slight
  H/G                        660,000      700,000   586,000         increase

  W/R                         30,000      45,000    362,000   Stable to decrease
• Fillet/Blocks: the production of fillets and mince blocks is expected to remain fairly
  stable between 25,000 to 30,000 MT in 2012
• H/G: Production expected to remain stable → demand in China and Russian domestic
  market continue growing
• W/R: Production could decrease due to weaker demand in Africa. Main market
  continue to be Korea.
      * Source: Russian APO Association

                                                                                           12
Market Trends
Global Trends Impacting Seafood

• Increasing Worldwide Demand For Protein
• Increasing Prices for Grain and Protein
• Consumers increasing focus on health benefits of
  Seafood
• Favorable Environmental impact of Wild caught
  seafood versus agriculture




                                                     14
Growing Demand for Protein
• World population increased from 6 billion in 2000 to 7 billion in 2011
• United Nations Predicts 8 Billion people by 2030 and 9 Billion by 2050
• Economic growth in developing world is resulting in increased caloric
  and protein consumption per capita
• Worldwide Food Demand May Double by 2050
• Increased fuel prices have resulted in:
   – Increased demand for grain as a raw material to produce Biofuels
   – Increasing cost to produce grain and protein products




                                                                           15
“Corn, wheat and soybean prices projected to remain at
   historical highs through 2020” – USDA ERS
        $ per bushel
          12
                                                                                       Soybeans
          10

           8
                                                                                        Wheat
           6

           4
                                                                                          Corn

           2

           0
           1980          1985         1990         1995         2000     2005   2010     2015     2020



Source: USDA Agricultural Baseline Projections to 2020, February 2011.
Higher grain prices will keep protein price inflation high

            $ per hundredweight, nominal, U.S. markets                                 Beef cattle:
    120                                                                               Steers, 5-area
    110

    100                                                                                     Broilers:
      90                                                                              12-city market price

      80

      70
                                                                                             Hogs:
      60
                                                                                         National base
      50

      40

      30
       1990              1995             2000             2005         2010   2015   2020



Source: USDA Agricultural Baseline Projections to 2020, February 2011
18
Grain prices again at record levels
• Already high grain increase to                           1700


  record levels
                                                           1500




• June 15 to August 2, 2012:                               1300


   • Corn up 58%                                                                       CBOT Corn
                                                           1100                        CBOT Soy
   • Soy up 23%                                                                        CBOT Wheat


   • Wheat up 40%                                           900




“According to an August Congressional Research Service      700
 report, feed costs account for 50 to 80 percent of cash
operating expenses in the U.S. livestock sector and U.S.
       feed grain demand has exceeded production            500
                                                               6/15/2012   7/15/2012
  in all but one year since 2004.” – Agri-pulse, 9/14/11
Healthfulness: Alaska pollock vs. other meat proteins

25
          21.2
                 18.6
20
                        13.7
15
                               11.5                        12
10                                                   7.6
                                                                                      5
 5
                                            1 3.03                    0.2 0.6
                                                                                2.9
 0
       Protein (g)/100 calories                 Fat (g)               Saturated Fat (g)
                          AK pollock      Chicken     Pork      Ground Beef



Source: www.nutritiondata.self.com/USDA

                                                                                          20
Ak pollock Omega 3 content higher than canned light tuna and
much higher than other proteins (3 oz servings)

500
                        418
400

300
                                           239
200

100                                                  59.4        58      39.1
  0
                                                 Omega 3 (mg)
         AK pollock           Canned Light Tuna        Chicken    Pork   Ground Beef


 Source: www.nutritiondata.self.com/USDA

                                                                                       21
Wild caught seafood has a minimal environmental
impact compared to other proteins
Wild caught seafood:
• Generally has lowest carbon footprint of major protein
  choices
• No fertilizer is used in the production of wild-caught seafood
• We make our own freshwater to produce pollock
• No soil is lost in the production of wild caught seafood
• No pesticides or herbicides are used to produce pollock



                                                                   22
Developments in Key Markets
Pollock has the most diverse market distribution of
any major groundfish species.
              Russian
            domestic, 13%


                                        Europe, 37%
        North
      America, 17%




                 Asia, 33%
North American market trend

• Domestic demand for 1x frozen APO is increasing
• Demand much driven by more seafood focus from the QSR
  segment = when other proteins increase in price, seafood
  gets more attention
• More focus on quality products in retail/clubstore segment
• Healthier eating promoted by current administration
• USDA Procurement program ramping up 1x APO usage
European market trend

• US 1x APO sales into Europe has to large degree not been
  affected by the European banking crisis
• Sales of fillet block based products is increasing in most key
  markets
• Demand for sustainable surimi increasing in France, Spain and
  Russia.
• Weakening EUR is a concern
Asian market trend

• Demand for APO surimi has increased in Japan and Korea.
• China has become a net importer of surimi raw mat → demand
  expected to grow significantly in the years to come
• US QSR’s in Asia increase their demand for 1x APO
• Chinese domestic market for filet product has started to grow =
  great opportunities for wide range of APO based products

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Fangst- og markedsutvikling for Alaska Pollack - Norfishing 2012

  • 2. Introduction • Overview - American Seafoods • Regulatory Environment and Resource Health – U.S Eastern Pollock Bering Sea Fishery • Russian Pollock Fisheries • Trends Impacting Seafood Prices • Key Markets 1
  • 3. American Seafoods Company Overview • Leading worldwide integrated seafood company – Consolidated revenue of approximately $500 million – Largest Harvester of fish for human consumption in the United States with 2011 harvest volume of more than 250,000MT • We operate in some of the world’s best managed and sustainable fisheries – Exclusive U.S. Bering Sea pollock fishing privileges results in high barriers to entry – Also participate in Pacific Cod and Yellowfin sole fisheries in Alaska and the Pacific Hake fishery off the U.S. Pacific NW Coast – All the fisheries that we participate in are certified as sustainable by the MSC • Diverse revenue base – Sales to U.S., Europe, Japan, Korea, and China • Experienced management team 2
  • 4. We Operate in Two Primary Business Segments At-Sea Processing Land-Based Processing  Harvesting and primary processing of  Primary processing of scallops and pollock, Pacific cod, Pacific whiting secondary processing of seafood (hake) and yellowfin sole portions and fillets at New Bedford, MA facilities  Largest harvester and at-sea processor of pollock, primarily in the  Includes value added seafood U.S. Bering Sea portions, scallops and fillets  Revenue: $324 million (66% of  Important in gaining access to consolidated total) (1) restaurant and supermarket industry  Recent acquisition of a competitor  Revenue: $165 million (34% of consolidated total )(1) (1) Year ended Dec. 31, 2011. Intersegment financial amounts allocated to segments based on each segments percentage of consolidated revenue or consolidated gross profit, respectively. 3
  • 5. State-of-the-Art Fleet of Vessels  5 active vessels – largest fleet in U.S. Bering Sea pollock fishery and in Pacific hake fishery  Finest in industry – all Det Norske Veritas Pollock  ~300 feet in length; carry ~130 crew members Catcher-  Capable of daily production of ~150 metric tons each Processors  Nets designed to minimize environmental impact  Products: roe, surimi, fillet blocks, headed/gutted fish, fishmeal, fish oil  Maximize yield - Improved pollock flesh recovery rate from 23% in 2002 to between 28% and 30% currently  5 vessels – Other  Selectively operate in P-cod and other fisheries Vessels  Two Extra C/P vessels provide excess capacity No near-term need to purchase or rebuild any vessels 4
  • 6. Pollock – Leading Species for Human Consumption Top Ten Fish Species – Global Production (1) U.S. Consumption (2) (in millions of MT) (in pounds per capita) Top 10 Fishery Products Species Production Primary Usage Consumed in USA Anchoveta 7.4 Fishmeal Shrimp 4.0 Pollock 2.7 Human Consumption Canned Tuna 2.7 Atlantic Herring 2.5 Human Consumption & Fishmeal Salmon 2.0 Skipjack Tuna 2.4 Human Consumption Tilapia 1.5 Chub Mackerel 1.9 Human Consumption & Fishmeal Pollock 1.2 Largehead Hairtail 1.4 Human Consumption & Fishmeal Blue Whiting 1.3 Human Consumption & Fishmeal Catfish 0.8 Crab 0.6 Chilean Jack Mackerel 1.3 Human Consumption &Fishmeal Cod 0.5 Japanese Anchovy 1.3 Human Consumption Pangasius 0.4 Yellowfin Tuna 1.1 Human Consumption Clams 0.3 Top Ten 23.3 All Species 15.8 (1) Source: FAO: “The State of World Fisheries and Aquaculture” – 2010. 2006 Data. (2) Source: National Marine Fisheries Services (NMFS) data. 2010 Data. 5
  • 7. Regulatory Environment and Resource - US Eastern Bering Sea Pollock Fishery
  • 8. Abundant, Stable Pollock Fishery Historical Catch 1986 to 2011 and Projected 2012 Pollock Quota (TAC) (1) (Tons in millions) 25 Year Ave: 1.23MM MT 1.5 1.4 1.5 1.5 1.5 1.5 1.5 1.4 1.3 1.3 1.4 1.2 1.2 1.2 1.3 1.1 1.2 1.1 1.2 1.1 1.1 1.0 1.2 1.0 0.9 0.8 0.8 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 (2) (Tons in thousands) Biomass as compared to TAC levels(2) 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 TAC Biomass (1) Catch data 2006 to 2010 per Dec. 2011 North Pacific Fishery Management Council (NPFMC) Eastern Bering Sea pollock SAFE report, 2011 Catch data per National Marine Fishery Service Alaska Region Catch report, 2012 pollock TAC as published by NPFMC (2) TAC and Biomass by year, per Dec. 2011 NPFMC Eastern Bering Sea pollock SAFE report 7
  • 9. Attractive Regulatory Environment; Barriers to Entry TAC Allocation (1) Catcher-Processor Pollock Allocation (1)(2) Total Allowable Catch  19 vessels named in American Fisheries Act – (“TAC”) no other vessels may participate 1,212,000 MT Starbound Ltd. Arctic Storm Alaska Community 6.2% Directed Pollock 12.8% By-Catch Development Quota Catch (“DPC”) (3% of TAC) (“CDQ”) (87% of TAC) (10.0% of TAC) 15.5% Glacier Mothership Inshore Catcher-Processor (2) Fish Ltd. 45.9% (10.0% of DPC) (50.0% of DPC) (40.0% of DPC) 17.1% Trident American Seafoods ASG Total 2.5% Allocation Share 15.8% TAC + CDQ Purchase = 17.8% TAC Coastal Villiages of 1.9% TAC (18.4% DPC) 216,000 MT Quota (1) 2012 U.S. Bering Sea pollock TAC allocation. (2) Includes allocations to catcher-processor vessels and catcher-vessels. 8
  • 11. Russian Pollock Developments • Russian Pollock harvest has been stable between 1.4 - 1.6 mill MT in recent years • 2012 Harvest expected to stay on par with 2011 despite the 5.7% TAC increase. Fishing so far has been fairly good • Coastal areas expected to continue to increase in TAC (coastal fish is mainly for domestic sales)– Sea of Okhotsk seem stable • MSC certification experience continued delays… 10
  • 12. Russian APO TAC vs. actual catch 1 800 000 Total TAC 1 600 000 1 400 000 1 200 000 Catch in Other Areas 1 000 000 N/S Kuril Is 800 000 W. Bering Sea SOO 600 000 400 000 200 000 0 2009 2010 2011 2012E Source: TINRO / RU AP Assoc. 11
  • 13. Russian APO product mix trends in MT 2009 2010 2011* 2012 trend Fillet/Blocks 35,000 30,000 24,500 Stable Mince 6,000 5,000 4,800 Stable Stable to slight H/G 660,000 700,000 586,000 increase W/R 30,000 45,000 362,000 Stable to decrease • Fillet/Blocks: the production of fillets and mince blocks is expected to remain fairly stable between 25,000 to 30,000 MT in 2012 • H/G: Production expected to remain stable → demand in China and Russian domestic market continue growing • W/R: Production could decrease due to weaker demand in Africa. Main market continue to be Korea. * Source: Russian APO Association 12
  • 15. Global Trends Impacting Seafood • Increasing Worldwide Demand For Protein • Increasing Prices for Grain and Protein • Consumers increasing focus on health benefits of Seafood • Favorable Environmental impact of Wild caught seafood versus agriculture 14
  • 16. Growing Demand for Protein • World population increased from 6 billion in 2000 to 7 billion in 2011 • United Nations Predicts 8 Billion people by 2030 and 9 Billion by 2050 • Economic growth in developing world is resulting in increased caloric and protein consumption per capita • Worldwide Food Demand May Double by 2050 • Increased fuel prices have resulted in: – Increased demand for grain as a raw material to produce Biofuels – Increasing cost to produce grain and protein products 15
  • 17. “Corn, wheat and soybean prices projected to remain at historical highs through 2020” – USDA ERS $ per bushel 12 Soybeans 10 8 Wheat 6 4 Corn 2 0 1980 1985 1990 1995 2000 2005 2010 2015 2020 Source: USDA Agricultural Baseline Projections to 2020, February 2011.
  • 18. Higher grain prices will keep protein price inflation high $ per hundredweight, nominal, U.S. markets Beef cattle: 120 Steers, 5-area 110 100 Broilers: 90 12-city market price 80 70 Hogs: 60 National base 50 40 30 1990 1995 2000 2005 2010 2015 2020 Source: USDA Agricultural Baseline Projections to 2020, February 2011
  • 19. 18
  • 20. Grain prices again at record levels • Already high grain increase to 1700 record levels 1500 • June 15 to August 2, 2012: 1300 • Corn up 58% CBOT Corn 1100 CBOT Soy • Soy up 23% CBOT Wheat • Wheat up 40% 900 “According to an August Congressional Research Service 700 report, feed costs account for 50 to 80 percent of cash operating expenses in the U.S. livestock sector and U.S. feed grain demand has exceeded production 500 6/15/2012 7/15/2012 in all but one year since 2004.” – Agri-pulse, 9/14/11
  • 21. Healthfulness: Alaska pollock vs. other meat proteins 25 21.2 18.6 20 13.7 15 11.5 12 10 7.6 5 5 1 3.03 0.2 0.6 2.9 0 Protein (g)/100 calories Fat (g) Saturated Fat (g) AK pollock Chicken Pork Ground Beef Source: www.nutritiondata.self.com/USDA 20
  • 22. Ak pollock Omega 3 content higher than canned light tuna and much higher than other proteins (3 oz servings) 500 418 400 300 239 200 100 59.4 58 39.1 0 Omega 3 (mg) AK pollock Canned Light Tuna Chicken Pork Ground Beef Source: www.nutritiondata.self.com/USDA 21
  • 23. Wild caught seafood has a minimal environmental impact compared to other proteins Wild caught seafood: • Generally has lowest carbon footprint of major protein choices • No fertilizer is used in the production of wild-caught seafood • We make our own freshwater to produce pollock • No soil is lost in the production of wild caught seafood • No pesticides or herbicides are used to produce pollock 22
  • 25. Pollock has the most diverse market distribution of any major groundfish species. Russian domestic, 13% Europe, 37% North America, 17% Asia, 33%
  • 26. North American market trend • Domestic demand for 1x frozen APO is increasing • Demand much driven by more seafood focus from the QSR segment = when other proteins increase in price, seafood gets more attention • More focus on quality products in retail/clubstore segment • Healthier eating promoted by current administration • USDA Procurement program ramping up 1x APO usage
  • 27. European market trend • US 1x APO sales into Europe has to large degree not been affected by the European banking crisis • Sales of fillet block based products is increasing in most key markets • Demand for sustainable surimi increasing in France, Spain and Russia. • Weakening EUR is a concern
  • 28. Asian market trend • Demand for APO surimi has increased in Japan and Korea. • China has become a net importer of surimi raw mat → demand expected to grow significantly in the years to come • US QSR’s in Asia increase their demand for 1x APO • Chinese domestic market for filet product has started to grow = great opportunities for wide range of APO based products