Twitter training presentation
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Slides from internal Twitter training webinar at Novell.
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Twitter training presentation
- 1. Training: 15 things you can do with Twitter Frank Days December 2010
- 2. Agenda • Background • Why you should care • 15 things you can do 2 © Novell, Inc. All rights reserved.
- 3. Twitter background • Founded 2006 • Microblogging • 140 character “tweets” • Follow others' streams • Open API/rapid innovation 3 © Novell, Inc. All rights reserved.
- 4. Why you should care about Twitter • 175 million users • 65 million tweets a day • Real-time news source • Connect with key influencers • Macro and micro-celebrities 4 © Novell, Inc. All rights reserved.
- 5. Member demographics • More female • 18-34 • More affluent • College Demographics from Quantcast • Young kids Quantcast 5 © Novell, Inc. All rights reserved.
- 6. Novell Twitter strategy • Official Novell account • Share news, updates, blogs... • Connect with influencers, customers and partners • Support accounts by product and functions • Amplify messages 6 © Novell, Inc. All rights reserved.
- 7. “Twettiquette” or Twitter etiquette • The rules are there are no rules – Wide open – Lots of shouting – Lots of background noise • Share things of value • Add to conversation 7 © Novell, Inc. All rights reserved.
- 8. 15 things you can do on Twitter 8 © Novell, Inc. All rights reserved.
- 9. Before we start: a Twitter primer Tweet: 140 character message sent over Twitter Retweet or RT: To repeat someone's tweet @reply: To respond to someone's tweet Follower: Someone who is watching your tweets Following: Watching someone else's tweets Hashtag: Conversation theme typically denoted with a # before a word Tweetup: An informal in person meetup among twitterers Tweep: Slang for your people or peeps DM: Direct message sent from one user to another Fail whale: Image shown when Twitter is down OH: Overheard – people often tweet entertaining things they have heard 9 © Novell, Inc. All rights reserved.
- 10. For Beginning users... 10 © Novell, Inc. All rights reserved.
- 11. 1. Follow Novell • Help spread the word • Make it easier for people to find our stuff • Amplify our messages 11 © Novell, Inc. All rights reserved.
- 12. 2. Follow competitors • Know what they are saying • What news is breaking • Who they are following 12 © Novell, Inc. All rights reserved.
- 13. 3. Follow coworkers • Go to Novell account • Check out ”Novellpeeps” list • 152 members • Most will follow back • Let us know if you want to be on list 13 © Novell, Inc. All rights reserved.
- 14. 4. Share Novell content 14 © Novell, Inc. All rights reserved.
- 15. 5. Add to your email signature 15 © Novell, Inc. All rights reserved.
- 16. 6. Follow someone fun 16 © Novell, Inc. All rights reserved.
- 17. For Intermediate Users... 17 © Novell, Inc. All rights reserved.
- 18. 7. Get a Twitter client like Tweetdeck 18 © Novell, Inc. All rights reserved.
- 19. 8. Setup a Twitter search http://search.twitter.com 19 © Novell, Inc. All rights reserved.
- 20. 9. Retweet someone you don't know 20 © Novell, Inc. All rights reserved.
- 21. 10. @reply someone – it is flattering 21 © Novell, Inc. All rights reserved.
- 22. 11. Use a URL shortener 22 © Novell, Inc. All rights reserved.
- 23. 12. Don't use all 140 characters 23 © Novell, Inc. All rights reserved.
- 24. 12. Monitor some hashtags 24 © Novell, Inc. All rights reserved.
- 25. For Advanced Users... 25 © Novell, Inc. All rights reserved.
- 26. 10. Create a list 26 © Novell, Inc. All rights reserved.
- 27. 11. Attend a tweetup at a tradeshow 27 © Novell, Inc. All rights reserved.
- 28. 12. Visit a directory site • Wefollow.com • Twellow.com 28 © Novell, Inc. All rights reserved.
- 29. 13. Cotweet to share your account 29 © Novell, Inc. All rights reserved.
- 30. 14. See if you are “kind of a big deal”... • Klout • TwitterGrader • Twinfluence 30 © Novell, Inc. All rights reserved.
- 31. 15. Check out Mashable and Techcrunch 31 © Novell, Inc. All rights reserved.
- 32. Where to learn more... • Online resources – Mashable.com – Techcrunch.com – Marketingprofs.com – MPDailyfix.com – Copyblogger.com • Articles – http://www.delicious.com/novell_novl/socialmedia 32 © Novell, Inc. All rights reserved.