This session will teach you how to leverage virtualization and advanced management technologies from Novell to build an internal cloud infrastructure. You'll be able to build an infrastructure that allows your IT organization to package, price and promote IT service capabilities to your internal customers while giving them exceptional visibility into how those services are performing against SLA targets. Learn what an enterprise cloud is, and why having a virtual infrastructure isn't enough. Understand how the concept of an internal cloud can help you work better and more efficiently with your customers, improve communication, boost utilization and speed delivery of new IT services.

1. Building a Service-driven
Enterprise Cloud

2. From a Big Box to a Big Cloud
Cloud:
Hardware moves off-site
Virtualization:
Abstraction from the Hardware
x86:
Standardized Hardware
Mainframe:
Specialized Chips and Hardware
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Confidential

3. How Much Will CIOs Use the Cloud?
0%
21-25% 3%
55% of CIOs will not
Percent of Enterprise Compute Workloads
0%
16-20% 10%
use the cloud in 2010.
Running in the Cloud
11-15%
2% Only 21% will not use
23% the cloud in 2012.
6%
6-10%
26%
37%
0-5%
17%
55%
0%
21%
0% 10% 20% 30% 40% 50% 60%
Percent of Respondents
In 2010 In 2012
3 © Novell, Inc. All rights reserved. Source: Goldman Sachs IT Spending Survey

4. Growth of Virtualization
11% Overall CAGR
R
C AG
22%
11% CAGR
8% CAGR
Source: IDC, 2009
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5. Virtualization is Evolving
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Confidential

6. It's All About Balance
Flexibility Control
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7. Challenges In Today's
Enterprise Data Centers
Slow service delivery
– Bringing a new service to life involves multiple teams
– Poor coordination can mean service delivery times of 90+ days
Lack of transparency
– Poor visibility into the operations of business services makes it
hard to guarantee service levels and correctly interpret
anomalies
Inflexibility
– Vendor lock-in prevents you from leveraging best of breed tools
Too little automation
– Expensive and error prone manual workflows can lead to
business service disruptions
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8. The Cloud Journey
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9. Workload: The (New) IT Paradigm
Application
Workload Middleware
Operating System
A workload is an A workload is A workload or a
integrated stack of portable and collection of
application, middleware, platform agnostic workloads makes
and operating system –it can run in up a business
that accomplishes a physical, virtual or service, which is
computing task cloud computing what the end user
environments consumes
9 © Novell, Inc. All rights reserved.

10. How Workloads Build a Business Service
Workloads Business Service
Database workload
on physical hardware
in legacy data center
Application server
virtualized in
private cloud
Presentation and Example: SAP inventory
report seen by user
graphics server
running in public cloud
10 © Novell, Inc. All rights reserved.

11. Extending the Enterprise to the Cloud
Internal Data Center
GOVERNANCE AND
COMPLIANCE
Business
Service
Management
IT Service
Management
Existing
Internal
Capacity
11 © Novell, Inc. All rights reserved.

12. Extending the Enterprise to the Cloud
Internal Cloud (On-Premise)
GOVERNANCE AND COMPLIANCE
Business Business
Service Service
Management Management
IT Service IT Service
Management Management
Existing Virtualized
Internal Internal
Capacity Capacity
Firewall
12 © Novell, Inc. All rights reserved.

13. Extending the Enterprise to the Cloud
Internal Cloud (On-Premise) External Cloud (Off-Premise)
GOVERNANCE AND COMPLIANCE
Business Business Business
Service Service Service Software as
Management Management Management
a Service
IT Service IT Service IT Service Platform as
Management Management Management a Service
Infrastructure
Existing Virtualized New as a Service
Internal Internal External
Capacity Capacity Capacity
Firewall
13 © Novell, Inc. All rights reserved.

14. Can the Enterprise Move to the Cloud?
Public clouds are external – security,
protection, and auditing is difficult
outside the boundaries of the enterprise
Enterprises already have the capital
invested in existing data center space
14 © Novell, Inc. All rights reserved.

15. So … Move the Cloud to the Enterprise
Benefits:
Lower the barrier to entry for new services
– Reduces delivery time
– Fail fast
– Simplify provisioning
Maximizes server resources
– Reduce wasted computing infrastructure
– Balance workload demand with resource supply
– Smart growth of infrastructure
Improves Flexibility
– The free movement of resources promotes
effective utilization
– Provides for more continual improvement processes
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16. The Players
Jim Kelly Ron
Infrastructure Manager Business Service Manager Business Service Owner
Storage Network Servers Applications Business
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17. Deploying a New Application
(Traditional)
Initial Request
I need a new
Sure, Not a
server. –It’s got
problem!
to be good
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18. Deploying a New Application
(Traditional)
Seconds Later…
She When am I
doesn’t going to get
need it this server?
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19. Provisioning a New Server
(Traditional)
Negotiate the Bill Receive the Server
60 to 90
days or
more!
Place the Order Provision the Server
Thanks!
Thanks!
19 © Novell, Inc. All rights reserved.

20. Virtual Provisioning
Extremely fast
0-90 minutes!
Thanks!
Thanks!
BUT
Cost information lost
Poor financial visibility
Sacrifices economic
incentives
20 © Novell, Inc. All rights reserved.

21. Every Silver Lining Has a Cloud
I need…
Who’s
O-Oh!
next?
I need…
I need…
I need…
I need…
I need…
I need…
I need…
21 © Novell, Inc. All rights reserved.

22. Addressing the Challenges with
Standardize Infrastructure Delivery
• Return cost visibility to the system by delivering
standardized infrastructure components
• Infrastructure specification + service-level agreement
– Account for the cost of providing the requested level of service
– Clearly differentiate between service levels and server
capabilities by exposing cost
– Provide an array of different options via catalog
• Tiered standard components and SLA’s made
available to the business with visible cost structure
– Simplify planning on both sides of the transaction
22 © Novell, Inc. All rights reserved.

23. Control Sprawl by Exposing Cost
I need…
Who’s
$$$
next?
I need…
I need…
I need…
I need…
I need…
I need…
I need…
23 © Novell, Inc. All rights reserved.

24. Novell Cloud Manager
Novell Cloud Manager
creates and manages a
cloud environment that
delivers on the promise of
utility computing by
provisioning workloads on
demand in a secure and
compliant manner.
24 © Novell, Inc. All rights reserved.

25. Criteria for Assessing Cloud
Management Solutions
Does it …
1. Speed up, simplify and make the process to
deploy a new business service more efficient?
2. Allow you to create standard configurations
based on business requirements
3. Control who gets access to what and how much
4. Provide visibility into current capacity and future
capacity needs
5. Support existing and future infrastructure
6. Give application owners a business service view
of their applications
25 © Novell, Inc. All rights reserved.

26. Create Efficiency
Speed up, simplify and make the process to
deploy a new business service more efficient?
Jim Infrastructure Manager Kelly Business Service Manager
Automation Self-service
26 © Novell, Inc. All rights reserved.

27. Who Gets What
Jim Kelly Susan
Apache1
IIS
SLES
27 © Novell, Inc. All rights reserved.

28. Create Standard Configurations
Allow you to create standard configurations
based on business requirements
Flexible Publish Customize
Repository Offerings Deployments
28 © Novell, Inc. All rights reserved.

29. Manage Capacity
Provide visibility into current capacity and
future capacity needs
Control current capacity with Build a pipeline of future
financial incentives needs to get visibility
29 © Novell, Inc. All rights reserved.

30. Heterogeneous Infrastructure Support
Support for existing and future infrastructure
Dealing with heterogeneous environments
Expanding to infrastructure not under control
Cloud Service Cloud Service
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31. Business Service View of
an Application
Giving application owners a business service view
of their applications
Kelly Business Service Manager Ron Business Service Owner
Provide Transparency Communicate Value
31 © Novell, Inc. All rights reserved.

32. Novell Cloud Manager
®
How It Works

33. Self-Service Provisioning
Example
I want a web shop
with a service
guarantee for 100 Christmas is
concurrent users coming up, we're
picks and
I'm sick and tired customizes going to have lots
workload template of customers
of installing and sends an email
configuring web
shops
Workload
Catalog generates
Creates
workload publishes
templates
Workload Business Business
Service
Repository Descriptor Service
lives in is part of is part of
Workload
Workload configure
Workload
Workload Workload
Workload
Workload Workload clone Workload
Template
Template Definition
Definition Instance
Instance
Template Configuration Instance
Ron Business Service Owner
Kelly Business Service Manager
Jim Infrastructure Manager
33 © Novell, Inc. All rights reserved.

34. Architecture Overview
LOB Executive App Owner
Chargeback
Novell ®
Dashboards
Finance/Accounting LOB Owner/IT Executive
Cloud
Manager
Storage Server Network
Owner Owner Owner
The Cloud
Orchestrate
Workload
Resource
Repository Resource
Connectors
Connectors
Internal External
34 © Novell, Inc. All rights reserved.

35. Key Features
Standardize IT Service Offerings
– IT can quickly and easily build standard components to
offer the business/customers
– Define workloads, SLAs, and pricing once, then mix and
match
On-Demand Self-Service Provisioning
– IT service catalog presented to users through a web 2.0
interface
– Users can select and price infrastructure services, submit
costs for approval, and have the workload provisioned in
minutes, not days (or weeks)
35 © Novell, Inc. All rights reserved.

36. Key Features
Manage the process and the infrastructure from a
single interface
– Automate workflows between infrastructure, application, and
management teams
– Provision, start, stop, clone, destroy and monitor the workloads
in your private cloud
Create a private cloud across mixed hypervisors
Integrate with:
– IAM products for identity and access control
– BSM for advanced visualization/dashboards
36 © Novell, Inc. All rights reserved.

37. Intelligent Management: Architecture
Business Service Definition & Ordering / Change Management / Service Level Views / Reports
Novell Access Manager Designer
IDM PUM
Novell Cloud Manager Process Catalog
Work
Enterprise Service Bus Rules
Sentinel -flow
PlateSpin Orchestrate Service Catalog
BSM Recon VMware Xen/KVM Hyper-V
Studio
BSCM PM
Migrate
BSLM ZCM
ZAM DSL
ZPM Iaas Host(s)
VM Domain VM Host(s)
LAN
SAN
CIs Events
37 © Novell, Inc. All rights reserved.

38. Product Tour

39. 39 © Novell, Inc. All rights reserved.

40. 40 © Novell, Inc. All rights reserved.

41. 41 © Novell, Inc. All rights reserved.

42. 42 © Novell, Inc. All rights reserved.

43. 43 © Novell, Inc. All rights reserved.

44. 44 © Novell, Inc. All rights reserved.

45. 45 © Novell, Inc. All rights reserved.

46. 46 © Novell, Inc. All rights reserved.

47. Advantages
For Infrastructure Managers
• Reduce rework by creating service templates for
common workload types
• Control resource usage by specifying user and
workload policies
• Track resource utilization to control expense
• Automatically choose the required location for each
workload in order to achieve service level targets
47 © Novell, Inc. All rights reserved.

48. Advantages
For Business Service Managers
• Simplified creation of business services
• Automatically translate application-specific
requirements to workload configurations
• Align and adjust service level targets with real
demand
• Reserve resource for business services by calendar or
in response to changing demands
48 © Novell, Inc. All rights reserved.

49. Advantages
For Business Service Owners
• Get access to needed business services quicker
• Reduce the cost of providing new business services
by streamlining processes
• Increase IT efficiency, transparency
• Recognize IT “value”
49 © Novell, Inc. All rights reserved.

51. Unpublished Work of Novell, Inc. All Rights Reserved.
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