Business Platforms - Presentation by Peter Schmid, CEO of Wer Liefert Was at the NOAH 2014 Conference in London, Old Billingsgate on the 13th of November 2014.

1. wlw, from a publisher house to the leading
B2B marketplace
Peter F. Schmid, CEO • London, 13th of November 2014

3. „Boring is the new sexy.“

4. Annual growth in billion Euro in Germany
Strong growth of online retail sales (B2C) since many years
Source: Handelsverband Deutschland (HDE)
+26%
B2C
33,1
2014
B2C
1,25
1999

5. B2B trade volume ~8 x larger than B2C trade volume
B2B online market materially larger than B2C and just at
its inception, as B2B customer behavior follows B2C’s
Source: IFH Retail Consultants: Industry report „B2B-E-Commerce-Markt in Deutschland“, 2013
B2B online space one of most significant future growth markets
B2C trade
volume
~400 €
billion
B2B trade
volume
~3,500 €
billion
x8

6. wlw has been first B2B search & select marketplace
in DACH, providing today’s benchmark online solution
1
500,000
suppliers
3
24,000,000
visits a year
2
48,000
categories

7. 1
Founded in 1932,
online since 1995
2
Matching suppliers
with purchasers
3
Located in Hamburg, total
staff of 200 employees
4
Category leader in
Germany, Austria
and Switzerland
5
Growing net revenues
of ~ 50 mil. USD in 2014
(not trading volume)
6
Double digit
profitability rate

8. Our business model: Monetization through better ranking and
presentation of suppliers, free use for buyers
Suppliers
pay for better
ranking
Suppliers
pay for better
presentation

9. Change: From publisher house to internet company
wlw is now a real online player with the
unique strength of a large sales force

10. Product update in 2015: Focus on search by product
image and in depth knowledge of product characteristics
Choice
of search
types
Filter
by product
character-
istics

11. Change: From national to international B2B marketplace

12. wlw.com
2
wlw Europe
1
Two-step strategy to expand throughout Europe
Coming
soon!
European audience through
cooperation partners
Launch of our new European platform

13. wlw´s mission is to help buyers to find products and suppliers
quickly and efficently

14. Questions?
Peter F. Schmid
CEO
mail peter.schmid@wlw.de