Infrastructure - Presentation by Robert Lang, CEO of Socialbakers at the NOAH Conference London 2016, Old Billingsgate on the 10th of November 2016.

1. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
$50bn SPENT ON (SOCIAL) MEDIA:
SCAM OR GREAT ROI?
Robert Lang
CEO
@robertslang
/in/robertslang
1 0 / 1 1 / 2 0 1 6
N OA H London 2 0 1 6

2. GET YOUR TICKET TODAY!
www.noah-conference.com
2-3
Tempodrom, Berlin Old Billingsgate, London
NOV201722-23 JUN2017
SAVE THE DATE

3. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
MEDIAMEDIA
SOCIAL
1 0 / 1 1 / 2 0 1 6

4. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
0
1
2
3
4
5
6
7
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q13 Q14 Q15 Q16
$USBillions
Post-IPO quarterly revenues
FACEBOOK IS A MASSIVE CHANNEL TODAY
Note: Facebook IPO on May 18, 2012 (Q2 2012); Google IPO on August 19, 2004 (Q3 2004) 1 0 / 1 1 / 2 0 1 6

5. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
ATTENTION IS BECOMING THE NEW CURRENCY
1 0 / 1 1 / 2 0 1 6Source: Internet Trends 2016 – Mary Meeker
0
5
10
15
20
25
Facebook Instagram Snapchat Pinterest Twitter Tinder LinkedIn
Hours/Users/Month,
VariousPlatforms

6. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
DIGITAL AD SPEND
WILL SURPASS
TELEVISION
Source: eMarketer 1 0 / 1 1 / 2 0 1 6

7. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
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OUR VISION:
TURNING DIGITAL
RELATIONSHIPS
INTO GROWTH

8. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
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STEP 1:
DEFINE WHAT TARGETS
YOU WANT TO REACH &
HOW TO MEASURE THEM

9. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
QUALITY IS MORE
IMPORTANT THAN
EVER
1 0 / 1 1 / 2 0 1 6

10. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
RELEVANCELOW $$$$
WHO
posted it
WHEN
it was posted
INTERACTIONS
on the post
TYPE
of content
HIGH $ RELEVANCE
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11. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
DEEP DATA ANALYSIS & PREDICTIVE TECHNOLOGY
TO SUPPORT YOU ALONG THE ENTIRE WORKFLOW
CONTENT
CREATION
PRIME TIME
PUBLISHING
PROMOTION
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TRACKING
ROI
BENCHMARKING
& UNDERSTANDING

12. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
CASE 1: HOW PERFORMANCE OPTIMIZATION
INFLUENCED KPIS
Results are Jan-Apr average versus May 2016 1 0 / 1 1 / 2 0 1 6

13. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
MORE CASES
Results are two months before and two months after starting to use Socialbakers Performance Optimization
+40%
GROWTH OF
CLICKTHROUGH
RATE
+53%
GROWTH OF
ORGANIC
IMPRESSIONS
+58%
GROWTH OF
ENGAGED USERS
/ USERS REACHED
-7%
DECLINE OF
NEGATIVE
FEEDBACK
AUTOMOTIVE COMPANY
+9%
GROWTH OF
PAID
INTERACTIONS
+131%
GROWTH OF
REACH ON
PAID POSTS
-56%
DECLINE OF
NEGATIVE FEEDBACK
ON PAID POSTS
MULTINATIONAL FMCG 1
+40%
GROWTH OF
PAID
INTERACTIONS
+26%
GROWTH OF
REACH ON
PAID POSTS
-31%
DECLINE OF
NEGATIVE FEEDBACK
ON PAID POSTS
MULTINATIONAL FMCG 2
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14. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
WE HAVE BEEN SUPPORTING OUR CLIENTS
ON SOCIAL FOR ALMOST A DECADE
0
2
4
6
8
10
2008 2009 2010 2011 2012 2013 2014 2015 2016
ENGAGEMENT
RATE
October 2008
SOCIAL HEALTH
INDEX
October 2014
INDUSTRY
BENCHMARKING
January 2010
SOCIALLY
DEVOTED
April 2012
PROMOTED POST
DETECTION
July 2015
PREDICTIVE
ANALYTICS
April 2016
Millions
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EXCEL PLUG-IN
June 2016

15. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
+ One of the biggest Product & Engineering teams on the planet
10 B
content pieces
in database
9 M
profiles
monitored
5 M
API requests
every hour
40 M
content pieces
per month
450
servers
SIZE DOES MATTER!
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16. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
Lots of money is spent on social – but are you getting a
return?
Social media platforms are becoming media platforms with a
twist – content is paramount
We offer support in understanding, managing and optimizing
your social media investment
WHAT YOU SHOULD TAKE HOME
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17. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
QUESTIONS?
YES PLEASE!
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18. T U R N I N G D I G I T A L R E L A T I O N S H I P S I N T O G R O W T H
Q&A
Robert Lang
CEO
1 0 / 1 1 / 2 0 1 6
@robertslang
/in/robertslang

19. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
24 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
May 2016
Investment in
by
Financial Advisor to Oakley Capital
Exclusive Financial Advisor to
10Bis and its Shareholders
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
10Bis Drushim
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership