Consumer Services - Presentation by Alexander Sixt, Corporate Development of Sixt at the NOAH 2014 Conference in London, Old Billingsgate on the 13th of November 2014.
3. 2
Sixt's history – Entrepreneurial operations over four generations
1912 Martin Sixt founds the "Sixt Autofahrten und Selbstfahrer" company. He starts with seven cars, four Mercedes and three Luxus-Deutz-
Landaulets. Sixt owns one of the first Rent-a-Car companies in Germany, specializing in day-trips and custom tours.
2013 Conversion of Sixt Aktiengesellschaft to a European Stock Corporation (Societas Europaea) – "Sixt SE".
1946 Relaunch of the business after the second world war with the Mercedes 230 Landaulet as a chauffeured limousine. Setting up of the Export-
Taxi fleet for members of the US Army.
1967 "Auto Sixt" is the first German company to launch a leasing program for vehicles.
1969 Erich Sixt, now Chairman of the Board of Sixt, is the third generation offspring to step into the family business.
1986 Establishment and initial public offering of "Sixt Aktiengesellschaft“.
1990 Sixt in Europe – Sixt Autovermietung Switzerland takes up business.
today More than 2,000 points of sales and a fleet of 144,400 vehicles in more than 100 countries1) –
Market leader in Germany.
2011 Sixt starts its expansion in the USA by establishing rental stations in Florida. The premium car sharing joint venture DriveNow is launched in
Munich and Berlin. Founding of Sixt Mobility Consulting GmbH.
Overview Sixt history
1 Sixt – Products & Divisions
4. 3
With representation in over 100 countries worldwide Sixt is
continually expanding its presence
The expansion of Sixt car rental in Germany, Europe and the USA
Germany
Europa &
International Franchise
USA
> 1980 > 1990
> 2011
Penetrating the German market
with the goal to become a clear
market leader
European expansion focusing on
growth in Corporate & Franchise
Expanding the Corporate Network in
the USA – the largest car rental market
in the world
Corporate Franchise
2006 2013
15
10
16
25
34 7%
16%
21%
2006 2013 Mid-term
0%
> 6%
2006 Mid-term
ABG
Other
Sixt
Europcar
Sixt
Europcar
ABG
Hertz
Other 5
20
26
49
Enterprise
ABG
Hertz
Other
28
14 18
23
1625%
34%
Hertz
2 Sixt – Strategic development
5. 4
Sixt is the most profitable car rental company worldwide with a
high equity ratio for future investments
Key Financials Sixt [Mn. EUR]
EQUITYEBTOPERATING REVENUE
2013
675,5
2012
632,8
2011
596,1
2013
137,1
2012
118,6
2011
138,9
10,1 8,3 9,1
EBT-
Margin
[%]1)
25,6 29,1 28,5
Equity
ratio
[%]2)
1) Relation of EBT to operating revenue
2) Relation equity to total assets
1.564 1.596 1.665Revenue
394 383 392
979
2013
1.514
1.122
2012
1.426
1.043
2011
1.373
+5%
Leasing Rental
3 Sixt – Key Financials
6. 5
Mobility services drive a new era for the mobility and automotive
industry
Urban mobility landscape – Market development
Mobility services
gain significant scale
Car rental companies
consolidate
OEMs acquire
Car rental companies
Car rental
companies emerge
Vehicle OEMs
are established
Car sharing companies
disrupt market
1987!
1990!
1989 20% stake!
1999!
Acquired by Carlyle
(2005) and
subsequently went
public in 2006!
1997 Spin-Off!
Acquired by Cendant
(2001) and
subsequent demerger
in 2006!
Sold to Eurazeo (2006)!
!
5 Urban mobility landscape
1900 1950 1975 2000 2010 2013
7. 6
Car rental companies precedent for equity value creation around
disruptive mobility concepts
Urban mobility landscape – Car rental company valuations
~$23B of public equity has been created around the car rental sector over the past ~60 years
~$25B of VC equity valuation has been created around urban mobility over the past ~4 years
Underscores the scalability of asset-light technology disruptors running marketplace models
§ The market for car rental is experiencing slower growth, is more
capital-intensive and remains a smaller addressable market
compared to innovative mobility services
§ However, a significant equity value increase can be seen in the
market for car rentals, as they were early disruptors of the
mobility consumption model
§ Publicly-held global leaders have emerged, consolidated the
space and captured the majority of the car sharing market
§ Sixt is the most profitable of all car rental companies in the world
§ This supports the thesis that the disruptive urban mobility market
can become a public equity story, too, as long as it continues to
grow and attracts significant private capital
Public Car Rental Companies
Late 2014 IPO!
2006 2007 2008 2009 2010 2011 2012 2013 Current
Hertz Avis Sixt Localiza
10.4
12.8
6.5
5.5
9.2
11.3
11.7
17.3
49%
54%
48%
50%
50% 50%
56%
55%
17%
16%
27%
25%
28%
27% 28%
19%
19%
20%
19%
13%
11%
8%
23%
18%
14%
8%10%
9%
9%
7%
7%
13%
13%
10%
CAGR: 42.2%
53%
13%
13%
22.5
5 Urban mobility landscape
8. 7
Car rental companies precedent for equity value creation around
disruptive mobility concepts
Urban mobility landscape – Car rental company valuations
§ Initial investments targeted car
sharing, but many of these
companies have been acquired
by car rental companies
§ Recent financings include much
larger rounds geared toward taxi-
hailing companies such as Uber,
Lyft and Flywheel
Commentary Funding by segment (since 2012, in $M)
92%
1%
4%
2%
With Uber
Taxi-Hail Carsharing
Ridesharing Parking
86%
2%
8% 4%
Without Uber
Taxi-Hail Carsharing
Ridesharing Parking
2012 – 2014YTD 2012 – 2014YTD
77%
23%
With Uber
US Non-US
57%
43%
Without Uber
Most active VCs Funding by segment (%) US vs. non-US companies
116
722
1,831
67
672
1,721
[WERT]
44
0
500
1000
1500
2000
2012 2013 2014YTD
Taxi-Hail Carsharing Ridesharing Parking
5 Urban mobility landscape
9. 8
DriveNow member development
10/2014
Vienna opening
2011! 2012! 2013! 2014!
Future!
# Members
05/2011
Start - City of
Munich as „Proof of
Concept“
09/2011
Rapid expansion:
Berlin
01/2012
Düsseldorf added to
network
08/2012
San Francisco: Start of
internationalization
11/2013
Hamburg opens
06/14
With more than 300,000 members
DriveNow becomes Germanys
Largest Car Sharing Provider
08/2014
Active in 5 Cities in
Germany + San
Francisco
2015
DriveNow starting
in North America
10,000
1,500
31,000
65,000
121,000
200,000
290,000
320,000
11/2014
DriveNow in
London
01/2013
First city CM2 positive
After having focused on operational excellence, Sixt has proven
the ability to rapidly scale ventures
04/2014
DriveNow
CM2 positive
06/2013
130 ActiveE Cars added
to fleet
10/2012
Network expansion to
Cologne
6 DriveNow – at a glance
10. 9
myDriver market overview – Positioning
myDriver is entering an attractive market segment which is not
targeted by other upcoming players
7 myDriver – at a glance
Own professional drivers/
Own fleet
Broker model/
Private drivers
B2C
focus
B2B
focus
*Addison Lee is only active in London/UK and therefore no global competitor for myDriver
**CLV: Customer Lifetime Value
Source: Company press releases and articles.
B2B segment
§ Large segment representing approx. 1/3 of the global market
for taxi and limousine services
§ B2B CLV** is about 2-3x higher than B2C
§ Addison Lee is very successful in focusing on B2B clients in
London. The company manages >4,500 vehicles and generated
revenues of approx. ₤220M and an EBITDA margin of >25% in
2013
§ B2B needs differ from B2C requirements: advance bookings,
company accounts, billing, travel policies, spend reporting, pricing
transparency, reliability, security, etc.
Own drivers & own fleet
*
§ B2B clients require a stable and reliable supply of drivers
§ Ensuring equal quality and safety standards
§ With Sixt ordering >250,000 vehicles every year, myDriver can
leverage this premier purchasing power
§ Higher margins due to higher value chain integration