The document discusses the future of global air travel and the trends influencing it. It notes that growing economic strength in Asia, global demographic shifts, and increasing digitization will all impact air travel. It also summarizes how the airline industry has been going digital for decades but still faces paradoxes like complex processes and slow technological adaptation. The CEO discusses how digitization has changed everything from travel inspiration to booking to sharing experiences. He outlines Lufthansa's initiatives to better understand customers and technology, and how it is working on co-creation and proactive development to improve the digital travel experience.

1. The Future of Global Air Travel
Karl Ulrich Garnadt
CEO of Lufthansa German Airlines
Member of the Executive Board of Deutsche Lufthansa AG

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3. Growing
economic strength of
Asia
Global shift in
demography
Digitization
Global trends influencing air travel
Lufthansa Innovation Hub NOAH 2015 – Karl Ulrich Garnadt
2010 2020
12.5 bn
50 bn
Year
No. of devices
connected to the
internet

4. 1950s
First digital
Reservation
System
1970s-2000s
Global
Distribution
Systems (GDS)
2000s
Web
Technologies
(online flight
booking)
2010s
Mobile
Technologies
(for clients
and
employees)
We have been going digital for decades
Lufthansa Innovation Hub NOAH 2015 – Karl Ulrich Garnadt

5. The airline industry paradox
Zero-
tolerance
safety
„Real“
High Tech
Extensive
R&D
Lufthansa Innovation Hub NOAH 2015 – Karl Ulrich Garnadt

6. The airline industry paradox
Complex
processes
Lack of
transparency
Slow
technological
adaptability
Lufthansa Innovation Hub NOAH 2015 – Karl Ulrich Garnadt

7. Inspiration Research Planning Traveling SharingBooking
Catalogue Travel Guide Hints from Friends Travel agency ATB-ticket Tourist map Photos
2005
2015
Digitization has changed everything
Lufthansa Innovation Hub NOAH 2015 – Karl Ulrich Garnadt

8. 6 billion €
<>
Digital Travel Applications Traditional Airline Group
Wake-up-call: increasing market dynamics
> 88 billion €
36000M€ 11000M€ 8800M€
1600M€ 1400M€ 920M€ 880M€
370M
€
640M€ 480M
€
150M
€
700M€
Lufthansa Innovation Hub NOAH 2015 – Karl Ulrich Garnadt

9. Evolution of customer understanding
Lufthansa Innovation Hub NOAH 2015 – Karl Ulrich Garnadt

10. Better understanding of technological implications
Artificial
Intelligence
Virtual &
Augmented
Reality
Biometrics
My
touchless
airport
journey
„Where am I
now?“
„We
pre-booked
your flight –
please
confirm“
Lufthansa Innovation Hub NOAH 2015 – Karl Ulrich Garnadt

11. Personalization Connectivity on board
(Board Connect)
Lufthansa API
(developer.lufthansa.com)
Lufthansa initiatives along the travel chain
Lufthansa Innovation Hub NOAH 2015 – Karl Ulrich Garnadt

12. Co-creation plus pro-active development
Smart implementation
of proven solutions
Pro-active development of
greenfield innovation
Digital
travel experience
of tomorrow
Lufthansa Innovation Hub NOAH 2015 – Karl Ulrich Garnadt

13. Thank you.