Champion League - Presentation by Riccardo Zacconi, CEO of King.com at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.

1. Riccardo
Zacconi
CEO
and
co-­‐founder

2. Games
is
the
n.1
app
genre
on
smartphones,
tablets
and
FB
230
m
people
playing
games
every
month
Source:
Flurry/Dme
spent
by
device
–
Sept.
2012,
Facebook
Aug.2012

3. Smartphones: 9/10 top
all time paid apps are Casual Games
Top 10 all time paid iPhone apps (Mar 2012)
King.com
proprietary
informaDon
3

4. Facebook:
social
games
2.0
is
Casual
Top 10 Jan 2010 Top 10 Jan 2011 Top 28 Oct 2012
Source: AppData
4

5. King.com
is
n.1
in
Casual
Games
on
Facebook
(in
15months)
50m
MAU
12m
DAU

6. The Saga games on Facebook
Proven Game “Saga Framework”

7. Hit
proofing
a
hit
driven
business

8. King.com:
150+
games
in
11
languages

9. we
have
changed
the
rules
social
1.0
social
2.0
new
IP
proven
IP
hit-­‐driven
100%
ba[ng
average
80+
staff
hubs
8
staff
hubs
lots
of
capex
no
capex
30-­‐60%
operaDng
margin
80-­‐95%
operaDng
margin

10. Seamless
PLAY

11. - w . a-o f ec. m
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12. - w . a-o f ec. m
w wn hc n r e o
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- w .cb o. m/O H o f ec
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