How Big Can It Get - Presentation by Yusuf Azoz, CEO of Kariyer.net at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

1. How
BIG Can It Get
Yusuf Azoz
November 13, 2013
Management Presentation

2. My first day as the
CEO of Kariyer.net

3. Through 2007-2012...
x5
portfolio
companies
customers
x3
x4
EBITDA
employees
x3
x3
revenue
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4. Kariyer.net in a Nutshell
Founded in 1999 and acquired by
iLab Ventures in 2006
Hosting ~18.3 million CVs
Servicing ~48,500 customers
15 offices in 13 cities with 350+
employees
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5. Kariyer.net is a “Category Killer”
77%
Reach
47%
closest
competitor
Source: Comscore Audience
Duplication reports,
July 2013

6. Kariyer.net is a “Category Killer”
68%
Customer
Penetration
18%
closest
competitor
Source: Independent Market
Research 2011

7. Kariyer.net is a “Category Killer”
87%
Jobseeker
Penetration
27%
closest
competitor
Source: Independent Market
Research 2012

8. Low Internet Penetration
Fixed Broadband Penetration in EU Area (2012, %)
80%
72%
47%
UK
Source: ComReg Market Report
EU27
Turkey

9. Huge Market Potential
551.500
more to acquire
48.500
companies
acquired
Source:The figures are derived from yearly adjustments made on total number of registered customers announced by TUIK
(Statistics Bureau of Turkey) in 2006. The numbers are provided by Method Research Company

10. Know your competition
Channel Preference—Company View (%)
Through
Reference
& Personal
Contacts
59
Newspapers
18
Online
Recruitment
Websites
12
Source: Kariyer.net Market Research 2011
Note: Single Choice Responses Reported

11. Mobile
Jobseekers go mobile
15%
9%
6%
3%
0,42 million
0,80 million
1,40 million
Total Job Applications
2,16 million
Mobile Job Application %

12. Reach every single customer
Industry/Regional Focus
Customer Segmentation
Life Time Value
Sales Channel Differentiation
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13. Not a jobboard, but a service provider
Applicant Tracking Services
Integration / Customization
Customer Service / Acct Management
Matching Jobs to Jobseekers
Career Guidance for Jobseekers
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14. THANK YOU
facebook.com/kariyernet
twitter.com/kariyernet
plus.google.com/+kariyernet
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