Champion League - Presentation by Tomer Bar-Zeev, Founder & CEO of Ironsource at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.

1. NOAH
Conference
November
6,
2012

2. Introducing
ironSource
Applica'on
distribu'on
pla1orm

3. 40%
of
installa'ons
fail

4. Snapshot
Started
opera'ons
in
At
the
core
of
ironSource
is
InstallCore
2010
Based
in
Tel
Aviv,
Israel
79
employees
Privately-­‐held
company,
backed
by
Carmel
Ventures

5. ironSource’s
innova'on
● We
develop
the
leading
download
&
distribu'on
soLware
pla1orm
● We
distribute
soLware
to
100s
of
millions
of
engaged
users
● We
promote
effec'vely
relevant
products
and
services
to
users
● We
con'nuously
improve
the
installa'on
of
soLware
and
applica'ons
● We
enable
our
customers
to
mone'ze
their
soLware
and
acquire
new
users
● We
leverage
integrated
installa'on
analy'cs
to
op'mize
all
our
processes

6. Market
size
analysis
Desktop
Mobile
● Total
addressable
market
for
the
end
of
● Total
addressable
market
for
the
end
of
2011
valued
at
$8B/year
2011
valued
at
$1.6B/year
● Year
over
year
growth
of
8.5%
● Year
over
year
growth
of
over
100%
● Mone'za'on
of
free
soLware
downloads
comes
mostly
from
search
● Mone'za'on
for
free
mobile
apps
and
e-­‐commerce.
comes
mainly
from
in-­‐app
adver'sing
● ironSource’s
actual
market
share
on
the
and
search
desktop
is
about
2.5%
● Our
mobile
division
is
coming
out
of
● ironSource’s
market
share
is
growing
at
a
rate
of
about
84%
y/y
research
phase,
with
ini'al
tests
showing
great
poten'al
for
capturing
a
● Market
satura'on
on
desktop
is
not
a
substan'al
issue
at
the
moment,
with
considerable
share
of
the
free
app
user
acquisi'on
costs
being
the
only
market
barrier
to
growth
❖ Internet
Ad
Revenues
Hit
$31
Billion
in
2011,
Historic
High
Up
22%
Over
2010
Record-­‐Breaking
Numbers
(h`p://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-­‐041812)

7. Technology
Traffic
User
MoneNzaNon
BI
PlaSorm
AcquisiNon
Conversion
Engines
o Serves
as
real-­‐'me
link
between
all
o Automa'c media buying
o Interoperability
o Third
party
offers
systems
algorithms
and o Configura'on
and
system
o Technology
/
Algorithm
o Massive
data
crunching
capabili'es
mechanism
management
fees
o Big-­‐data
technologies
for
storage
and
o Real-­‐'me
bidding
engine
o Automated
A/B
tes'ng
o Mul'ple
search
feeds
retrieval
of
irregular
sets
o Affiliate
networks
o Mul'-­‐threaded
o Dynamic
API
engines
o SoLware
revenue
sharing
o Dynamic
decision
making
downloading
accelerator
o Role
and
user
based
output
for
external
use
by
clients

8. Business
model
● SoTware
DistribuNon
● CPA
Model
● More
than
100M
monthly
installa'ons
● Search
Search
● Rev-­‐share
Model
30%
● 2
direct
feeds
(Google
&
Infospace)
● More
than
8M
daily
searches
SoLware
Distribu'on
66%
Media
● Media
4%
● CPM
Model
● Over
15M
daily
impressions

9. Working
with
industry
leaders

10. Maximizing
our
soLware
apps
Our
in-­‐house
applica'ons
are
distributed
and
mone'zed
using
the
InstallCore
pla1orm
Our
apps
offer
clients
a
stream
of
relevant
distribu'on
and
mone'za'on
channels
…And
over
a
dozen
useful
generic
audio,
visual
and
u'lity
apps

11. “SomeNmes
the
quesNons
are
complicated
And
the
answers
are
simple”
Dr.
Seuss
tomer@ironsrc.com
|
+972.54.3090080

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