The document discusses mobile adoption trends based on analytics from Flurry. It summarizes that:
1) Mobile app usage has grown tremendously from 2009-2013 across categories like social networking, gaming, and entertainment.
2) Flurry's platform tracks over 400,000 apps, 1.2 billion devices per month, and 1.9 trillion data points per month.
3) Global mobile growth is robust with over 100% annual growth in many regions, demonstrating how mobile has gone worldwide.
5. Global Adoption? 100% Growth is the Norm
Growth in Active Connected Devices
300%+
200-299%
100-199%
0-99%
<0%
www.flurry.com
5
6. Mobile Development has gone Global
Percentage of Active Apps by Developer Country
100
90
80
70
60
55%
55%
64%
50
Other
US
40
30
20
45%
45%
36%
10
0
2011
2012
2013
1023
Source: Flurry Analytics, based on all apps in Flurry’s system at the start of June of the year indicated
www.flurry.com
6
7. The US Losing its Lead?
Total Time Spent in Apps by User Country and App Country of Origin
100%
18%
90%
Percentage of total time in apps
80%
70%
60%
33%
44%
56%
5%
Other
50%
7%
40%
13%
30%
App country of origin
64%
8%
59%
20%
8%
35%
25%
10%
Brazil
China
United Kingdom
United States
16%
0%
United States
United
Kingdom
Brazil
China
User country
Source: Flurry Analytics, based on a sample of 100,000 active connected devices in June 2013
www.flurry.com
7
8. Growth in the European connected device installed base
2012-2013 Growth
140%
120%
100%
80%
60%
40%
20%
0%
Source: Flurry Analytics, August 2012 and 2013
www.flurry,.com
8
9. Size and penetration of European device markets
35,000,000
UK
30,000,000
Installed base
25,000,000
Germany
20,000,000
France
15,000,000
Spain
Italy
10,000,000
Netherlands
5,000,000
Switzerland
Sweden
0
0.0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
Devices per head of population (all ages)
Source: Flurry Analytics, August 2013
www.flurry.com
9
10. Mobile increasingly means Apps…
Time spent on mobile devices
100%
90%
80%
27%
19%
13%
70%
60%
50%
40%
30%
73%
81%
87%
2012
Mobile Web
Apps
2013
20%
10%
0%
2011
www.flurry.com
10
11. App time is all the time…
Average Times Spent on iOS Devices
1.8
1.6
1.4
1.2
1
0.8
0.6
0.4
0.2
0
5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00
AM AM AM AM AM AM AM PM PM PM PM PM PM PM PM PM PM PM PM AM AM AM AM AM
Games
Social &Photo Sharing
News & Magazines
Music, Media & Entertainment
Utilities & Productivity
Lifestyle & Shopping
Sports, Health & Fitness
Other
www.flurry.com
11
12. Where consumers go…dollars follow
Worldwide total ad spend as a % of digital spend
$173.12
$160.02
150
$146.38
$132.62
US $BN
$117.60
$104.04
100
All Digital
Mobile
$86.43
50
0
5%
9%
14%
20%
26%
31%
36%
2011
2012
2013
2014
2015
2016
2017
Source: eMarketer
www.flurry.com
12
We are known among the app industry as the leading analytics data provider, and the go to advertising partner if you want to build a better app audience or intelligently target consumers with brand advertising in apps. I’m going to share some insights with you today about how we see the targeting landscape improving in the mobile app industry. Before I share those insights, I just want to give you a little context on our data and Flurry’s role in the advertising industry.
We have 3 main services: 1. Analytics, 2. A demand side platform – AppCircle and 3. A supply side platform – AppSpot. The analytics data is provided by our developers and their audience that uses their apps. That data drives our targeting capabilities for advertisers using AppCircle, which they use to build an app audience or run performance marketing campaigns for brands. That data also powers the AppSpot publishing platform that leading app developers and publishers use to optimize monetization through advertising.This just gives you a sense of the power of the data and how it is used across the two platforms. We have over a 120k companies using Analytics across 390k apps. Each month, we see over 1.2B devices and record 1.9T data points – a figure that has doubled since the beginning of the year. All that data, powers AppSpot which has exploded to reaching 250M devices since the beginning of the year when we took the service GAAnd, AppCircle which is reaching a number of monthly uniques that is on par with top comScore sites.
So how does all this app consumption compare to mobile web? There’s no denying it; mobile means apps.Apps are the go to content experience for smart device owners. You can see here that the mobile web is not where the growth is coming from. In fact, over the last 2yrs, we have found that you’re average smart device users spends significantly more time in apps than the web period.
Whether you’re a publisher, a DSP, a trading desk or an advertiser looking to more effectively target campaigns, let’s make sure we have a conversation about precision. Feel free to reach out to me…If you want to drill into some of these insights further, definitely check out our blog. Thanks for your time.