Retail Challengers - Presentation by Klaus-Peter Schulenberg, Founder & CEO of CTS EVENTIM at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.

1. Company Presentation
Klaus-Peter Schulenberg (CEO), 10.06.2015
CTS EVENTIM

2. SAVE THE DATE
GET YOUR TICKET NOW!
www.noah-conference.com/request-invitation
Old Billingsgate, London Tempodrom, Berlin
12-13 NOV2015 8 - 9 JUN2016

3. EVENTIM is currently active in 23 markets
Current markets
SUMMARY
• Revenue: 690m € p.a.
• EBITDA: 156m € p.a.
• >150m Tickets p.a.
• >300.000 Events p.a.
• >2.000 Employees p.a.
• >20.000 Ticket Outlets p.a.
• >500m Website Visits p.a.
•EUROPEAN MARKET LEADER IN TICKETING

4. • > 40m Customer Profiles
• > 10m Newsletter Subscribers
• > 16m Ticket Alarm Subscribers
• > 300m Fan Mailings p.a.
• > 3m Followers on Facebook & Twitter p.a.
• > 120m Social Media Reach p.a.
• > 7 time better organic search reach than the
competition in the leading markets
SUMMARY
EVENTIM - STRONGEST ONLINE TICKETING PORTAL

5. Online/Offline sales of EVENTIM Germany. Source CTS EVENTIM 2015
Ticket purchase has moved online. Eventim has responded to this market change and
has become Europe’s market leader with a best in class ecommerce platform.
DIGITAL DISRUPTION

6. Ø 1 € System fee per ticket
+ Ø 6 € Service fee per ticket
Ø Overall
Ticket price
Distribution via …
Internet, TicketDirect,
Mobile Ticketing
50 €
thereofEVENTIMShareTotal
+ 600 %
Ticket Volume Split Retail vs. Inhouse: 40% Retail / 60% Inhouse
Sales outlets
FAVOURABLE ECONOMICS FROM ONLINE TICKETING

7. EVENTIM IS SUCCESSFUL BECAUSE FANS LOVE OUR CONTENT ...
Quelle: http://www.moondancejam.com/photos/2011/Meet_and_Greet/KISS/KISS_mg_11.php

8. BIG DATA: FROM HARD ROCK TO MUSICALS
Men who visit regular
sports events have a
high affinity to
purchase musical
tickets also.
Purchases include
giftwrap for the
girlfriend.
Male, 40 years old, in
relationship with a
girlfriend.
Lives in the
countryside,
sometimes attends
hard rock and metal
events,
regular attendee of
sports events.
Insight based on broad data, the Information Science Team & tool
generated sales & markeing insights. Used to identify up-sell potential.

9. Quelle: http://www.moondancejam.com/photos/2011/Meet_and_Greet/KISS/KISS_mg_11.php

10. FOLLOW ARTISTS IN THE MOBILE APP
• The mobile app, your ‘one stop shop’ for services
• Set your personal alerts by ‘liking’ artists or
synchronize your itunes music library and/or
facebook perferences.
• Know about the on-sale from the start with
‘ticketalarms’ via push-notification & widget-news,
both displayed on the lockscreen
• Mobile & Passbook Tickets
• iOS, Android
• and much more...
MOBILE APP

11. BE THE FIRST TO KNOW WITH TICKETALARM
TICKETALARM
• The EVENTIM-Ticketalarm keeps fans
up to date about newly announced
events of their favourite artists.
• Ticketalarm mailings are sent whenever
new events go on sale, enabling all
subscribers to be among the first to book
tickets.
• An efficient marketing tool to reach
interested customers and generate traffic
in time of the on-sale.

12. The Seatmap 360°
panorama view:
SELECT TICKETS IN THE PANORAMA SEATMAP
• get a real preview of the venue &
your seats
• mobile optimised user-experience
• works on all mobile devices

13. MOBILE TICKET
• perfect for impulse buying
• available on short notice before an event
• always within reach
• works with Passbook
MOBILE TICKET

14. THANK YOU FOR YOUR INTEREST!