Presentation given at NOAH Conference San Francisco on June 26 2012 www.noah-conference.com

1. INTELLIGENT COLLABORATION
FOR THE ENTERPRISE
Andy McLoughlin
Co-founder, EVP Strategy

2. HUDDLE AT A GLANCE Nov 2006 – Company founded
Apr 2007 – Product launched
 Founded by Alastair Mitchell (CEO)
and Andy McLoughlin (EVP, Strategy)
Oct 2007 – Series A ($5M)
 Intelligent collaboration software for
global enterprises
May 2010 – Series B ($10.2M)
 More than 100,000 organizations in
180 countries use Huddle
Jul 2011 – UK Government
 $40M total venture funding private cloud deal
 Backed by Eden Ventures, Matrix
Feb 2012 – Intelligent Sync
Partners, DAG Ventures, Jafco platform launched
Ventures
 Offices in London, San Francisco & May 2012 – Series C ($24M)
New York
 Growing rapidly: 200 employees this
year

3. $25B ECM MARKET OPPORTUNITY
 Traditional ECM fails to support
new ways of working & sharing Cloud
Cloud
information Legacy Social Content
On-prem Comms & Storage,
 Cloud, Social, BYOD, Remote Collaboration Sharing &
Collaboration
working
 Happy 11th birthday SharePoint
Enterprise
 SharePoint: the $10 billion Goliath
 125 million seats deployed
 $1.4bn software revenues to
Microsoft
 Hundreds of millions of potential
SMB
seats (120 million in companies 20
seats+ in the US)
“70% of businesses will move to
Personal
cloud in next five years”
- Gartner

4. COLLABORATE INTELLIGENTLY
 Store, discover, share and work on
content securely in the cloud
 Enterprise content management +
social collaboration = content
collaboration
Permissions, audit trail,
 Ultimate security across the firewall versioning, approvals
API’s, Support, Dashboard,
 Ubiquitous: desktop, laptop, iPhone, Admin tools
iPad, Android & BlackBerry Cloud
storage
Reply by
email
 Predictive intelligence selects most File sharing
Discussions
relevant content for full sync across all File sync
Activity
stream
Mobile
devices Profiles
Online editing
 99.9% True Uptime Guarantee Office
Alerts &
notifications
integration
 Adoption Guarantee
Project / Task management
 50% lower TCO than SharePoint Whiteboards
Meetings & calendaring

5. KEY PERFORMANCE INDICATORS
Enterprise
Sales Revenue
Rest of
World
15%
USA
Overall
Sales Revenue
800% 40%
300%
UK
45%
2012  2013 Growth Geographic breakdown of revenues

6. THANK YOU
• Exponential global growth
• Proven track record of
success
• IPO candidate within 36
months
• Welcoming technology
partner inquiries
Andy McLoughlin
andy@huddle.com
Alastair Mitchell
alastair@huddle.com

7. NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique Selected Completed NOAH Transactions
May 2012 April 2012
Unique Industry Know-How Core Investment Banking Competence
Sale of a 100%-stake in
 100% focused on Internet companies, covering  The NOAH team has 25+ years of media
150 million growth equity investment from
over 25 sub-verticals in this highly complex investment banking experience
industry - Routine execution of M&A and financing for a 50% stake alongside Fotolia’s Founders and
to
- 15+ years active coverage of leading European transactions with sizes of several billion euros
Internet companies and investors  The team has been working together closely for 7 Additional $150 million senior debt financing
Total $300 million investment
 Deep understanding of industry dynamics and years (including 6 years at Lehman Brothers) Financial Advisor to Fotolia and its Shareholders Financial Advisor to Toprural and its Shareholders
thinking of industry leaders  8 successfully completed NOAH Advisors
 Ability to add value beyond banking advice transactions underline successful transfer of
- Facilitates overall process and minimizes competencies to the Internet sector November 2011 July 2011
management distraction Sale of a majority stake in Sale of a majority stake in
Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs!
 NOAH Advisors is globally very well connected  The NOAH team are entrepreneurs and focused to
to
and has direct access to virtually all key players in on growing the business and establishing a Quants Financial Services AG
the industry reputation for excellence Exclusive Financial Advisor to
- Knowledge of and strong relationships with  Full commitment to deliver top quality results in grupfoni and its Shareholders Advisor to EnGrande
potential buyers’ key decision makers short time frames
- Coverage of over 500 companies and 4,000  Highly success-based compensation structures
individuals align interests of clients and NOAH Advisors, and April 2011 April 2011
- Proactively finds and unlocks attractive demonstrate conviction to deliver top results Sale of a majority stake in
investment opportunities for leading have acquired a majority stake in
investors (e.g. Bigpoint)
 Annual NOAH Conference to
for $350m from
The NOAH Advisors Core Team
Exclusive Advisor to Advisor to Yatego
Summit Partners and TA Associates
Marco Yoram Jan
Rodzynek Wijngaarde Brandes
December 2009 April 2009
Managing Director Director Director
Partial sale of $80m partial sale of
and Founder
to
to
Contact Details Contact Details Contact Details Valuing Softonic at €175m
marco.rodzynek@noah-advisors.com yoram.wijngaarde@noah-advisors.com jan.brandes@noah-advisors.com
Advisor to Softonic Advisor to Fotolia
UK Mobile: +44 77 85 330 330 UK Mobile: +44 79 17 084 784 German Mobile: +49 174 2010 984
Swiss Mobile: + 41 79958 1512

8. Introduction to the NOAH Conference Overview of the NOAH Conference 2011
 The NOAH Conference is an annual Internet event taking place once a
Summary Overview Conference Program
year in London, focused on top management from Internet start-ups to
global media companies as well as senior investment professionals  NOAH ‘11 took place on 9-10 November 2011 at Old
 NOAH’s goal is to create a marketplace for the European Internet eco- Billingsgate in London
system to discuss key trends, generate business and facilitate  Fantastic line-up of 90 speakers from 20 countries in keynotes,
investment transactions presentations and panels over 2 full days
 Over the past 3 years numerous high-profile speakers presented at  1,150 attendees from 35 countries – 57% from Internet
NOAH, including over 100 CEOs companies, 26% from investors, 15% from corporates (media
 The NOAH Conference was founded in 2009 by Marco Rodzynek and is companies, advisors, PR and recruiting) and 2% press
organised by the NOAH Advisors team with sponsorship from some of representatives from leading on- and offline publications
the world’s leading financial investors  NOAH party with additional guests from London and a great
live band on the evening of the first day
NOAH ‘12 on 6-7 November – Save the Date  Extremely positive feedback from numerous attendees, on
twitter and in the press
 The conference will again take place at Old Billingsgate in London
 Registration will open in early 2012 Selected Conference Impressions
 For updates, please check: www.noah-conference.com
Event Sponsors Strategic Sponsors