This document summarizes an online reputation management company called ReviewPro. It provides services to help hotels understand guest satisfaction and profit from social media. ReviewPro has over 60 employees across four offices and thousands of clients in 70 countries. The company's software analyzes hundreds of millions of social media mentions to provide insights and tools to help hotels improve their online reputation and increase revenue. The founder discusses the large market opportunity in the hotel industry and ReviewPro's goal to continue expanding globally and consolidating its position as the benchmark for guest satisfaction analytics.

1. Leaders in Online Reputation Management
for the Hospitality Industry
RJ Friedlander!
Founder & CEO!
@rjfriedlander!
June 2012!

2. About the company
• Enable hotels to better understand and improve
guest satisfaction and profit from the social web!
• Attractive B2B subscription-based business model
(SaaS) with a minimum contract period of one year!
• Started selling our product in September 2009!
• Team of more than 60 people !
– 2/3 on product and technology team!
– Offices in Barcelona, New York, San Francisco
and Orlando!
June 2012! 2!

3. Thousands of clients in 70 countries
June 2012! 3!

4. The market opportunity
500,000 hotels
June 2012! 4!

5. Our solution
• Hundreds of millions of
social media mentions in
over 20 languages!
• More than 100 of the most
relevant online travel
agencies (OTAs), review
websites and social media
platforms!
• Turn social media insight
into action to increase
guest satisfaction and
revenue!
Global Review Semantic
IndexTM! Analysis!
ONLINE EDUCATION
REPORTING! ALERTS!
TOOL! & TRAINING!
June 2012! 5!

6. KPIs & Financials
$
June 2012! 6!

7. Next steps
• Replicate our success in Europe in the US and
Asian markets!
– #1 international player in ORM in the hotel sector!
– Clients include 18 of the top 25 chains in Spain!
• Grow market penetration in the US!
– Offices in New York, San Francisco and Orlando!
• Consolidate our position as the hospitality industry
benchmark for guest satisfaction analytics!
– Global Review Index™ as the key internal metric
for both independent hotels and large chains!
– Top Hotel Rankings initiative to recognize
outstanding hotels!
!
June 2012! 7!

8. Contact
R.J. Friedlander!
CEO!
rfriedlander@reviewpro.com!
Twitter: @rjfriedlander!
Mobile: +34 610 459 003!
Website: www.reviewpro.com!
June 2012! 8!

9. NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique Selected Completed NOAH Transactions
May 2012 April 2012
Unique Industry Know-How Core Investment Banking Competence
Sale of a 100%-stake in
 100% focused on Internet companies, covering  The NOAH team has 25+ years of media
150 million growth equity investment from
over 25 sub-verticals in this highly complex investment banking experience
industry - Routine execution of M&A and financing for a 50% stake alongside Fotolia’s Founders and
to
- 15+ years active coverage of leading European transactions with sizes of several billion euros
Internet companies and investors  The team has been working together closely for 7 Additional $150 million senior debt financing
Total $300 million investment
 Deep understanding of industry dynamics and years (including 6 years at Lehman Brothers) Financial Advisor to Fotolia and its Shareholders Financial Advisor to Toprural and its Shareholders
thinking of industry leaders  8 successfully completed NOAH Advisors
 Ability to add value beyond banking advice transactions underline successful transfer of
- Facilitates overall process and minimizes competencies to the Internet sector November 2011 July 2011
management distraction Sale of a majority stake in Sale of a majority stake in
Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs!
 NOAH Advisors is globally very well connected  The NOAH team are entrepreneurs and focused to
to
and has direct access to virtually all key players in on growing the business and establishing a Quants Financial Services AG
the industry reputation for excellence Exclusive Financial Advisor to
- Knowledge of and strong relationships with  Full commitment to deliver top quality results in grupfoni and its Shareholders Advisor to EnGrande
potential buyers’ key decision makers short time frames
- Coverage of over 500 companies and 4,000  Highly success-based compensation structures
individuals align interests of clients and NOAH Advisors, and April 2011 April 2011
- Proactively finds and unlocks attractive demonstrate conviction to deliver top results Sale of a majority stake in
investment opportunities for leading have acquired a majority stake in
investors (e.g. Bigpoint)
 Annual NOAH Conference to
for $350m from
The NOAH Advisors Core Team
Exclusive Advisor to Advisor to Yatego
Summit Partners and TA Associates
Marco Yoram Jan
Rodzynek Wijngaarde Brandes
December 2009 April 2009
Managing Director Director Director
Partial sale of $80m partial sale of
and Founder
to
to
Contact Details Contact Details Contact Details Valuing Softonic at €175m
marco.rodzynek@noah-advisors.com yoram.wijngaarde@noah-advisors.com jan.brandes@noah-advisors.com
Advisor to Softonic Advisor to Fotolia
UK Mobile: +44 77 85 330 330 UK Mobile: +44 79 17 084 784 German Mobile: +49 174 2010 984
Swiss Mobile: + 41 79958 1512

10. Introduction to the NOAH Conference Overview of the NOAH Conference 2011
 The NOAH Conference is an annual Internet event taking place once a
Summary Overview Conference Program
year in London, focused on top management from Internet start-ups to
global media companies as well as senior investment professionals  NOAH ‘11 took place on 9-10 November 2011 at Old
 NOAH’s goal is to create a marketplace for the European Internet eco- Billingsgate in London
system to discuss key trends, generate business and facilitate  Fantastic line-up of 90 speakers from 20 countries in keynotes,
investment transactions presentations and panels over 2 full days
 Over the past 3 years numerous high-profile speakers presented at  1,150 attendees from 35 countries – 57% from Internet
NOAH, including over 100 CEOs companies, 26% from investors, 15% from corporates (media
 The NOAH Conference was founded in 2009 by Marco Rodzynek and is companies, advisors, PR and recruiting) and 2% press
organised by the NOAH Advisors team with sponsorship from some of representatives from leading on- and offline publications
the world’s leading financial investors  NOAH party with additional guests from London and a great
live band on the evening of the first day
NOAH ‘12 on 6-7 November – Save the Date  Extremely positive feedback from numerous attendees, on
twitter and in the press
 The conference will again take place at Old Billingsgate in London
 Registration will open in early 2012 Selected Conference Impressions
 For updates, please check: www.noah-conference.com
Event Sponsors Strategic Sponsors