E-Commerce - Presentation by Daniel Hasagic, Founder & CEO of Sana Expert at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com

1. NOAH
Conference
San Francisco

2. With unconditional sales approval in Europe, SanaExpert sells proprietary
nutritional and dietary supplements on- and offline
 Founded in June 2011, online since August 2011
 By December 2011 available in over 5k pharmacies in Germany
 By February 2012 available in 15k pharmacies in
Germany, 2k pharmacies in Austria and prescribed by
over 500 medical practitioners at least once
 Capital increase in march 2012 with minority purchase
from founder helped to significantly increase reach
 Despite offline availability, very clear focus on online growth
 Sales increased from 5k sold products in Q4 2011 to
over 20k sold products in Q1 2012
 First profitable month 4 month after inception,
positive EBITDA ever since

3. Sales volumes of food supplements in Germany, Europe and the US
growing consistently
Sales volume of OTC food supplements in Germany (Bill. EUR) Sales volume of OTC food supplements in Europe (Bill. EUR)
2,0 9,2
1,8 8,4
1,7
1,6 6,9 7,2
1,4 6,1 6,3 6,5
1,2 5,6 5,8
1,1
Sales volume of OTC food supplements in the US (Bill. USD)
39,0 Legal approval for full marketability of
33,2 all SanaExpert products has not been
30,0
27,5 applied for yet
25,0
22,3 23,1
17,7 18,9 20,1
Legal approval for full marketability of
all SanaExpert products exists

4. SanaExpert – All products and pure health at a glance
SanaExpert Hair Forte SanaExpert Heart Active SanaExpert Natalis
Hair growth Cardiovascular strength Pregnancy
SanaExpert Body Active SanaExpert Anti-Age SanaExpert Taurumin
Slimming Anti Aging Fertility support
SanaExpert Meno Forte SanaExpert Brain Forte SanaExpert Cranberry
Menopause Cerebral support Bladder strength & wellbeing
SanaExpert Immune Forte SanaExpert Arthro Forte SanaExpert Acai
Immune system Joints and bones Slimming

5. “Healthy Partnerships” with SanaExpert – how we do our business
 Health Partner of blick.ch Switzerland
 Health Partner of Swisscom Switzerland
 Health Partner of United Internet Media Germany
 Health Partner of InteractiveMedia Germany
 Countless cooperations with Online pharmacies in
Europe
 Various Athlete Sponsorships
SanaExpert`s KPIs per Year 2011 2012 (runrate) 2013e
Revenue 0,26 mln. 2,8 mln. 8,5 mln.
EBIT - 0,05 mln. 0,5 mln. 1,7 mln.
Customers 4k 35k > 120k
Marketing ROI Europe 181% 202% > 210%

6. What`s coming Next?
 Launch of 5 new proprietary products within the next 30 days
 Continuous investment in new markets, about to enter our first
3 non-German-speaking markets within 60 days
 Keep or accelerate our current growth rate
 Significantly increase online media spendings and reach
 Take Leadership in the European online nutritional supplement market
 Always preserve honesty to our customers offering pharmacy quality products at prices you can afford
Opportunities with SanaExpert
 If you are passionate about health, talk to us
 If you have Media Inventory, share it with us
 If you would like to strengthen our way as Strategic Partner in a certain country, get creative with us

7. Thank you.

8. NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique Selected Completed NOAH Transactions
May 2012 April 2012
Unique Industry Know-How Core Investment Banking Competence
Sale of a 100%-stake in
 100% focused on Internet companies, covering  The NOAH team has 25+ years of media
150 million growth equity investment from
over 25 sub-verticals in this highly complex investment banking experience
industry - Routine execution of M&A and financing for a 50% stake alongside Fotolia’s Founders and
to
- 15+ years active coverage of leading European transactions with sizes of several billion euros
Internet companies and investors  The team has been working together closely for 7 Additional $150 million senior debt financing
Total $300 million investment
 Deep understanding of industry dynamics and years (including 6 years at Lehman Brothers) Financial Advisor to Fotolia and its Shareholders Financial Advisor to Toprural and its Shareholders
thinking of industry leaders  8 successfully completed NOAH Advisors
 Ability to add value beyond banking advice transactions underline successful transfer of
- Facilitates overall process and minimizes competencies to the Internet sector November 2011 July 2011
management distraction Sale of a majority stake in Sale of a majority stake in
Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs!
 NOAH Advisors is globally very well connected  The NOAH team are entrepreneurs and focused to
to
and has direct access to virtually all key players in on growing the business and establishing a Quants Financial Services AG
the industry reputation for excellence Exclusive Financial Advisor to
- Knowledge of and strong relationships with  Full commitment to deliver top quality results in grupfoni and its Shareholders Advisor to EnGrande
potential buyers’ key decision makers short time frames
- Coverage of over 500 companies and 4,000  Highly success-based compensation structures
individuals align interests of clients and NOAH Advisors, and April 2011 April 2011
- Proactively finds and unlocks attractive demonstrate conviction to deliver top results Sale of a majority stake in
investment opportunities for leading have acquired a majority stake in
investors (e.g. Bigpoint)
 Annual NOAH Conference to
for $350m from
The NOAH Advisors Core Team
Exclusive Advisor to Advisor to Yatego
Summit Partners and TA Associates
Marco Yoram Jan
Rodzynek Wijngaarde Brandes
December 2009 April 2009
Managing Director Director Director
Partial sale of $80m partial sale of
and Founder
to
to
Contact Details Contact Details Contact Details Valuing Softonic at €175m
marco.rodzynek@noah-advisors.com yoram.wijngaarde@noah-advisors.com jan.brandes@noah-advisors.com
Advisor to Softonic Advisor to Fotolia
UK Mobile: +44 77 85 330 330 UK Mobile: +44 79 17 084 784 German Mobile: +49 174 2010 984
Swiss Mobile: + 41 79958 1512

9. Introduction to the NOAH Conference Overview of the NOAH Conference 2011
 The NOAH Conference is an annual Internet event taking place once a
Summary Overview Conference Program
year in London, focused on top management from Internet start-ups to
global media companies as well as senior investment professionals  NOAH ‘11 took place on 9-10 November 2011 at Old
 NOAH’s goal is to create a marketplace for the European Internet eco- Billingsgate in London
system to discuss key trends, generate business and facilitate  Fantastic line-up of 90 speakers from 20 countries in keynotes,
investment transactions presentations and panels over 2 full days
 Over the past 3 years numerous high-profile speakers presented at  1,150 attendees from 35 countries – 57% from Internet
NOAH, including over 100 CEOs companies, 26% from investors, 15% from corporates (media
 The NOAH Conference was founded in 2009 by Marco Rodzynek and is companies, advisors, PR and recruiting) and 2% press
organised by the NOAH Advisors team with sponsorship from some of representatives from leading on- and offline publications
the world’s leading financial investors  NOAH party with additional guests from London and a great
live band on the evening of the first day
NOAH ‘12 on 6-7 November – Save the Date  Extremely positive feedback from numerous attendees, on
twitter and in the press
 The conference will again take place at Old Billingsgate in London
 Registration will open in early 2012 Selected Conference Impressions
 For updates, please check: www.noah-conference.com
Event Sponsors Strategic Sponsors