Weitere ähnliche Inhalte Ähnlich wie 10- Zanox Presentation Noah Conference 2011 Ähnlich wie 10- Zanox Presentation Noah Conference 2011 (20) Mehr von NOAH Advisors (20) Kürzlich hochgeladen (20) 10- Zanox Presentation Noah Conference 20117. ZANOX = SALES = CPA
Customer Funnel
Awareness Interest Desire Action
Reach Visits Sales
CPM CPC CPA
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9. OUR PUBLISHERS
CONTENT DISPLAY RETARGETING SOCIAL
SEARCH E-MAIL VOUCHERS MOBILE
Connecting a broad variety of publisher business models to blue chip advertisers
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12. DRIVING 70M LEADS AND SALES P.A.
Example Germany
> 300 k DSL connections > 1 m flights
> 1.5 m fashion items > 200 k online banking leads
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13. WHY ZANOX?
Scale: biggest European performance advertising network
Growth: monetization for publishers, sales volume for advertisers
Pure CPA model: performance = sales
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