Social media overview and tips for NH Destination Imagination Team Managers. Presented at the Team Manager Cafe 2013.

1. @NH_DI
Facebook.com/NHICC
+New Hampshire Destination Imagination
Wayne Kurtzman
Wayne@NH-DI.org
November, 2013
@WayneNH @NH_DI
#IDODI

2. http://www.personalizemedia.com/the-count/

3. Welcome
Using What?
Keep Updated
With Teams
More!
What is social media?
What are the kids using and why?
What is NH Destination Imagination Using and Why?
How can I use social media to keep updated?
Hashtags, tools and more
How can I use social media with teams?
Collaboration in safety
Can I use this for fundraising?
How can I learn more?

4. *
* In Real Iife

5. It Gives You Superhero Powers!
According to Christopher S. Penn (@CSPENN)
http://www.slideshare.net/financialaidpodcast/awaken-your-superhero-aspresented-at-140conf

6. Welcome
Using What?
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Time to Reach 50-million people
“We live in exponential times” – Karl Fisch, educator
120
100
110
80
60
40
20
0
38
13
3
2

7. *The Internet Is A Place
Transact and
Affect Transactions
Wayne Kurtzman based on the ideas of Jeff Ja

8. Welcome
Using What?
Keep Updated
With Teams
Img: http://www.brandflakesforbreakfast.com/2011/01/using-oldmedia-to-bash-old-media.html
More!

9. Welcome
Using What?
Keep Updated
With Teams
More!

10. Welcome
Using What?
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With Teams
Source: Internet Trends @Stanford - Bases, Mary Meeker, KPCB, 2012. [link]
More!

11. Welcome
Using What?
Keep Updated
With Teams
Source: Internet Trends @Stanford - Bases, Mary Meeker, KPCB, 2012. [link]
More!

12. Welcome
Using What?
Keep Updated
With Teams
Source: Internet Trends @Stanford - Bases, Mary Meeker, KPCB, 2012. [link]
More!

13. Welcome
Using What?
Keep Updated
With Teams
Source: Internet Trends @Stanford - Bases, Mary Meeker, KPCB, 2012. [link]
More!

14. Welcome
Using What?
Keep Updated
With Teams
Source: Internet Trends @Stanford - Bases, Mary Meeker, KPCB, 2012. [link]
More!

15. Welcome
Using What?
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With Teams
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16. Welcome
Using What?
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content.
The currency is attention.
How you use this is up to you.
“With great power comes great responsibility”

17. Welcome
Using What?
Keep Updated
With Teams
More!
Business values:
Collaboration
Creativity
Communication
Teamwork

18. Welcome
Using What?
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19. Welcome
Using What?
Monthly
Users
Keep Updated
With Teams
Best For / Comments
1.1 Billion
General public, companies
(1 in 7 people on Earth have FB accounts)
1 Billion visits
New ideas, show me, story, SEO
100 hours of video are uploaded every minute
500 M
Reaching and engaging with influencers in short
bursts
359 M
200 M
SEO, influencers, early adopters, collaboration
Business; Ad reach to specific companies
80 M
Video, photo or image share
25 M
Visual or storytelling share
More!

20. Welcome
Using What?
Keep Updated
With Teams
Best For / Comments
WeChat (Video, text, pix, chat, group chat, walkie-t mode)
Skype (Chat, messenger)
Facebook – for Mom and Dad… (Messenger)
Instagram – 16- second videos and photos
Twitter – Older teens to set plans, get ideas,
Google+ - Study groups, plans
Snapchat – videos that last seconds - and get “deleted”
WhatsApp Messenger – multimedia, groupchat, no handles
collaboration
More!

21. Welcome
Using What?
Keep Updated
With Teams
More!

22. Welcome
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23. Welcome
Using What?
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With Teams
 Most Ideas per Minute; news, local, events;
connecting with thought leaders; mobile
 140 Character Max; 120 is best
 Terms
 @Name – how to address someone
 RT – share
RT @NH_DI TM Café is Saturday http://ow.ly/qS5T5
 # - Hashtag makes it searchable, findable #RedSox
More!

24. Welcome
Using What?
Keep Updated
With Teams
 Hashtags make social content searchable
 Use TagBoard.com and Twitter.com and compare searches for the
following:
 #IDODI
 #RedSox
 #IamDI
 #TheVoice
 #EDU
More!

25. Welcome
Using What?
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140 characters with more ideas per minute; influencers
Symbol What it does
Example
@
Starts a “handle”
@NH_DI
RT
To “Retweet” or share a tweet (post)
RT @NH_DI Training is…
#
Hashtag makes it searchable/findable
#IDODI or #RedSox
Lists
Keep followers in groups as a filter
Tips
Use 120 characters if others want to RT you.
Consider free tools like Hootsuite or Tweetdeck that add search

26. Welcome
Using What?
Keep Updated
With Teams
More!
Friends in “circles” as permissions
use live video chat, text chat,
Symbol What it does
Example
+
Starts a “handle”
+New Hampshire
Destination Imagination
+1
“Like”
+1 under a post
#
Hashtag makes it searchable/findable
#IDODI or #RedSox
Circles
Keep followers in groups as a filter
Tips
Strong video, photography, stills – but content can always go public if
shared outside the circle.

27. Welcome
Using What?
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With Teams
More!

28. Welcome
Using What?
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More!
Use
Best For / Comments
Community
Be sure to set permissions! Anyone can share
something private outside the network
http://facebook.com/NHICC
Videos
Not suggested for team sharing without permissions
http://youtube.com/NewHampshireDI
Sharing
Wide sharing with influencers and community.
http://twitter.com/NH_DI
Community;
Collaboration
Good privacy controls, video collaboration,
documents, spreadsheets, drawing, etc.
http://gplus.to/NHICC
Image Sharing http://pinterest.com/nhicc/
Flickr
May restart…

29. Welcome
Using What?
Keep Updated
With Teams
More!

30. Welcome
Using What?
Keep Updated
Topsy.com
SocialMention.com
TagBoard.com
Twitter.com
Hootsuite.com
Facebook.com | Quirk.li
With Teams
More!

31. Welcome
Using What?
Keep Updated
Topsy.com
SocialMention.com
TagBoard.com
Twitter.com
Hootsuite.com
Facebook.com
| Quirk.li
With Teams
More!

32. Welcome
Using What?
Keep Updated
With Teams
More!

33. Welcome
Using What?
Keep Updated
With Teams
Best For / Comments
WeChat (Video, text, pix, chat, group chat, walkie-t mode)
Skype (Chat, messenger)
Facebook – for Mom and Dad… (Messenger)
Instagram – 16- second videos and photos
Twitter – Older teens to set plans, get ideas,
Google+ - Study groups, plans
Snapchat – videos that last seconds - and get “deleted”
WhatsApp Messenger – multimedia, groupchat, no handles
collaboration
More!

34. http://i.zdnet.com/blogs/blogshakespear
ecomic.bmp
*
http://www.CoxAndForkum.com

36. Welcome
Using What?
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With Teams
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37. Welcome
Using What?
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38. Welcome
Using What?
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With Teams
Start building relationships now
Look at where your influencers are
Follow them
Share valuable content
Help them to help you
There are no “take-backs” in social media
If engaging, make your parents proud
More!

39. Welcome
Using What?
Keep Updated
NH-DI
 Team Manager Corner
 Team Manager Forum
 Facebook, Twitter, Google+
 Destination Imagination
 DINI Group
With Teams
More!

40. Welcome
Using What?
Keep Updated
With Teams
 Searching
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Twitter.com
Google
Google+
Topsy.com (Search much of public social media, including blogs)
Socialmention.com (Search much of public social media, including blogs)
TagBoard.com (searching hashtags)
Learning
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Getting started with Twitter (official)
WikiHow: How to use Twitter
Get started with Google+ (official)
Getting started with Facebook
Getting started with Facebook (official)
Starting an Organization Page (expected you use Facebook as an individual)
Tools
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Hootsuite
Visable Tweets
More!

41. Wayne Kurtzman
November, 2013
@WayneNH @NH_DI
#NH-DICafe
#IDODI