Peter Wluka and Megan Amundson BWH Boston 2011

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National Housing Conference & the Center for Housing Policy

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Regional Forum on Workforce Housing Bringing Workers Home Massachusetts “No on 2” Campaign David Wluka & Megan Amundson July 28, 2011

What is 40B? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Beginning of No on 2 ,[object Object],[object Object],[object Object],[object Object]

No on 2 Campaign Structure ,[object Object],[object Object],[object Object],[object Object],[object Object]

Key Themes and Messages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Themes and Messages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Themes and Messages ,[object Object],[object Object],[object Object],[object Object],[object Object]

Building a Coalition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Building a Coalition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Role of Coalition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Grassroots Outreach & Organizing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Grassroots Outreach & Organizing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Grassroots Outreach & Organizing Visibility Efforts and Using Volunteers

Grassroots Outreach & Organizing Election day coverage 653 Polling Locations Covered In 150 Cities and Towns (of 351)

Communications Strategy ,[object Object],[object Object],[object Object],[object Object]

Communications Strategy www.protectaffordablehousing.org Website

Communications Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communications Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communications Strategy Social Media Facebook Twitter

Communications Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Election Results ,[object Object],[object Object],[object Object]

Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Victory Got Us ,[object Object],[object Object],[object Object]

What’s Next? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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