A case study review by Big Hat Marketing covering the brand development and communication strategy (Social Media) for Cath Harris Photography

1. Cath Harries Photography
Developing a brand strategy and communication plan
The Client:
Established independent London photographer with clients ranging from John Lewis to Sky
Arts TV and publications including London's Best Pubs (2009 & 2011), London's Classic
Restaurants (2011), London's Afternoon Teas (2012) and A Foodie's Guide to London (2012).
The Challenge:
Revitalise an existing brand with new thinking and develop a practical communication plan that
incorporated social media at its heart.
The Result:
Brand:
Delivered a Brand Key workshop and documented a strategy that helped define and re-energise
Cath Harries Photography
Marketing Communications:
(i)
(ii)
(iii)
(iv)
(v)
Delivered an integrated communication plan with quantifiable ROI;
Devised a CRM strategy utilising email;
Reviewed existing website and identified areas for improvement (SEO etc);
Developed a social media strategy incl. LinkedIn, Twitter & Slideshare;
Designed and delivered client case studies
T. 07904972864 | E. natalie@bighatmarketing.co.uk | W. http://www.bighatmarketing.co.uk
© Copyright 2014. All rights reserved
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2. Cath Harries Photography
Client Testimonial
“I am tremendously impressed with
Natalie. Not only has she refocused
my brand positioning, but she has
also opened my eyes to some quick
win Social Media opportunities!
Natalie has managed to apply her
corporate experience and overlay it
onto a small business – all without
jargon and fuss”
Cath Harries, Owner
W: www.cathharries.co.uk
Slideshare
T. 07904972864 | E. natalie@bighatmarketing.co.uk | W. http://www.bighatmarketing.co.uk
© Copyright 2014. All rights reserved
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