AdLogix is a comprehensive turn-key hosted advertising platform. This document explains each of the advertising compents available in our solution.

1. The Chasing Savings AdLogix™ platform is a powerful, comprehensive advertising platform that provides
your newspaper with an arsenal of new tools to create new revenue streams and additional up-sell
opportunities. This platform offers newspapers one-stop online advertising for their advertisers that they
can’t currently get through any one company.
With the AdLogix™ platform, advertisers provide either internet ready coupons or banners or can easily
create coupons through the Chasing Savings Coupon Wizard. New ads can “Go Live” within minutes.
With every AdLogix™ account, Advertisers receive an
Interactive Advertiser Profile (IAP) Page allowing them to
generate traffic to their AdLogix™ campaigns as well
increase click through rates to their own websites and
receive consumer feedback. For Advertisers that may not
have their own websites the IAP Page offers them an
affordable web presence not possible through most other
avenues.
The AdLogix™ platform captures readers’ physical and email
addresses along with mobile numbers and optional
demographics for opt-in direct marketing, customer loyalty campaigns, contests and promotions. The
platform further captures visitors’ responses and behaviors such as keywords searched or banners
clicked.
With the AdLogix™ platform, newspapers can offer advertisers Geo-Targeted Search Engine Ad
Campaigns (Google, Yahoo, and Bing) without those advertisers having to elicit an outside marketing
company. This will increase traffic volume to your publication site through their paid clicks as well as
provide greater convenience to your advertisers while shifting that revenue stream from those outside
marketing companies to your newspaper.
Online Integration is made easy – AdLogix™ is configured for each platform portal implementation to
match your publication’s Web site look and feel. The portal appears as an extension of your
publication’s own website by simply adding a navigation item that links to the platform. AdLogix™
provides all of the tools and training needed to create and maintain every aspect of your advertiser’s
AdLogix™ campaigns giving your newspaper’s sales teams the control and insight of possible new up-
sell opportunities.

2. AdLogix™ Coupons
The AdLogix™ is a powerful advertising platform that provides your newspaper with an arsenal of new
tools to create new revenue streams and additional up-sell opportunities. Unlimited online coupon
posting is included in the base advertising account at no additional cost!
The AdLogix™ platform utilizes a classification system for tagging and displaying coupons – thus offering
the ability to target certain markets and keywords per coupon.
With the AdLogix™ platform, advertisers provide either internet ready coupons or can easily create
coupons through the Chasing Savings Coupon Wizard.
These coupons can be found by end consumers when clicking on a Menu item added to your
publication’s own website, by visiting the Advertisers Interactive Advertising Profile (IAP) Page, or by
clicking from search results in external Search Engines (Google, Yahoo, and Bing).
AdLogix™ Interactive Advertiser Profile
The Interactive Advertiser Profile (IAP) Page is one of several areas that differentiate the AdLogix™
platform from other basic online coupon platforms. The IAP is included in the base advertising account at
no additional cost!
The IAP Page enables your advertisers to generate traffic to their AdLogix™ campaigns as well increase
click through rates to their own websites. For Advertisers that may not have their own websites the IAP
Page offers them an affordable web presence not possible through most other avenues.
The IAP allows the advertiser to configure and display detailed information about their business as well
as offering interaction with visitors as follows:
Business Name, Address, and Phone Number
Website link, Email link, and Bing Map display
Taglines and Business Description
Listing of current Coupons and Banners with all functionality
of the full AdLogix™ site
Ability for visitor to Share the Page with all major Social
Network Sites
Consumer Rating functionality
Friendly URL (example: http://coupons.
domain.com/customername) that will be picked up by the
major search engines
Built-in customizable Search Engine Optimization

3. AdLogix™ Category Banner Ads
Category Banners are offered as an up-sell and are completely contained within the AdLogix™ platform.
These banners will not display on your main online publication. Instead, they are displayed as visitors
navigate within the AdLogix™ platform.
The AdLogix™ platform utilizes a classification system for tagging and displaying category banners – thus
offering the ability to target certain markets and keywords per banner. Category Banners can be
configured to link to the corresponding internal Interactive Advertiser Profile (IAP) page or to the
advertiser’s external website.
AdLogix™ Geo-Targeted Search Engine Ad Campaigns (SEAC)
Search Engine Marketing has become the fastest growing form of marketing, reaching revenues of
$65.5B in 2008, and is expected to grow to over $100B by 2011 according to IDC.
The AdLogix™ platform enables newspapers to tap into this new
market and create an entirely new source of revenue. Chasing
Savings provides the management of all Geo-Targeted Search
Engine Ad Campaigns for the newspapers – including assisting in
choosing the keywords and descriptions, ad copy, monitoring the
campaigns and maximizing the performance of the campaigns.
Your newspaper does not have to worry about obtaining and
retaining talent in this sector, we already have experts that take
ownership of this feature.
Chasing Saving’s Search Engine Marketing Managers have developed a suggested range of pre-set
advertising rate cards based on a variety of available Geo-Targeted Ad Campaigns. By using Geo-
Targeted campaigns on Google, Bing and Yahoo, advertisers are able to target the display of ads to
consumers based on a specific geographic targeted area (example: 10 mile radius of location, 20 mile,
or 50 mile) and effective keywords for a dedicated campaigns.
AdLogix™ Direct Marketing Campaigns
The AdLogix™ platform enables a publisher to establish Direct Marketing Campaigns such as:
Mail Campaigns
Email Campaigns
Text Messaging Campaigns
The AdLogix™ platform requires users to create a profile before printing coupons from the system.
This allows the platform to gather information about consumers visiting the site including voluntary
user demographics – such household income, number of automobiles, home ownership, etc.
Consumers are offered three opt-in requests – one for Direct Mail, one for Direct Email, and one for
Direct Text Messaging. The platform further captures visitors’ responses and behaviors such as

4. Direct Text Messaging. The platform further captures visitors’ responses and behaviors such as keywords
searched or banners clicked enabling Chasing Savings to give you access to the opt-in lists that can be
resold to your Advertisers.
Once you have decided to take advantage of the AdLogix™ platform for your publications, Chasing
Savings offers the following services to ensure a smooth implementation and rapid time to market.
Online Integration
Online Integration is made easy – AdLogix™ is configured for each platform portal implementation to
match your newspaper’s Web site look and feel. The portal appears as an extension of your publication’s
own website by simply adding a navigation item that links to the platform.
Chasing Saving’s knowledgeable technical team will work with you to create an implementation that fits
your needs. We will consider your current website, technical resources and sales needs to come up with
a plan that gets you to market as soon as possible, prepared and with the highest quality.
If you have a website resource or team we will work with them so that they understand how AdLogix™ is
configured and integrates with your website.

5. Sales Consulting
A Chasing Savings Sales Consultant will be available for you to support your sales team or sales
representative through the implementation. They will explain rollout options and assist in planning the
rollout of the AdLogix™ Platform. If desired our Sales Consultants can also work with you to create rate
cards that meet your needs.
Training
Chasing Savings offers several options for Training and will work with you to determine the right method
or mix of methods to prepare your sales team.
Training Options include:
User manual (pdf)
Pre-recorded Webinars
Live Online training
Onsite training
Client Support
Chasing Savings offers a 24 hour Support Hotline.
Response time is client specific and will be determined
during the implementation phase.
Contact us today to learn how your publication can leverage the AdLogix™ platform.

6. AdLogix™ - Landing Page
The AdLogix™ Landing Page will have the same
style and color of your current site on our hosted
platform. The page provides visitors with
immediate access to published coupons, banner
ads. It also provides your website visitors with
the ability to search for coupons in a user friendly
navigation system based on categories and
taxonomy words. In addition, the banners are
displayed based on category/taxonomy words
selected at the time of publishing. As visitors drill
down into their search, banners will be displayed
according to their category selections.
AdLogix™ - Interactive Advertiser Page
The AdLogix™ Interactive Advertiser Page (IAP)
gives your website a “Hyper-local” feel providing
a complete interactive page for each Advertiser,
it provides the visitors with detailed descriptions
about the Advertiser, including contact
information, a built in Email form, and a map to
the physical location. For the Advertiser it gives
them a highly search engine optimized mini-web
site that they can user to advertiser their
company, products and services. In addition, we
use a friendly URL system that allows your paper
to also sell Search Engine Marketing to your
Advertisers, while we manage the campaigns for
you. Instant revenue and benefit at no cost to
you.

7. Product Comparison Sheet

8. Price Sheet
Implementation Services
Online Integration is made easy – AdLogix™ is configured for each platform portal implementation to
match your publication’s Web site look and feel. The portal appears as an extension of your publication’s
own website by simply adding a navigation item that links to the platform.
Single Media Site Publisher - $5,000 per site
Training Services
Online Training – Free
Web-based Training – Free
Onsite Training - $1080 Per Day Plus Travel Expenses
Sales Consulting Services
A Chasing Savings Sales Consultant will be available for you to support your sales team or sales
representative through the implementation. They will explain rollout options and assist in planning the
rollout of the AdLogix™ Platform. If desired our Sales Consultants can also work with you to create rate
cards that meet your needs.
Assisting with AdLogix™ rollout and implementation – Free
Assisting with rate card - $1080 Per Day Plus Travel Expenses
Utilization Pricing Model
The greatest thing about the AdLogix™ platform is - You don’t pay unless you are making money! That is
right, we only charge if you are using the platform! Chasing Savings is about – “Enabling the Traditional
Media Outlets to compete in the New Media World®” and what better way that creating a “revenue
sharing pricing model”. Listed below are our prices for each component of the AdLogix™ platform.
Unlimited coupons and IAP - $200 per month per Advertiser
Category Banner - $200 per Month per Banner
SEAC Management - $150 per Month per Advertiser
SEAC Advertising Starting at - $270 per Month per Advertiser per Search Engine
Direct Marketing - $50 per list of 500