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NFPtweetup Facebook presentation
- 1. Rosa Birch Privacy & PP September 2011
- 2. Facebook Mission: Give people the power to share and make the world more open and connected.
- 4. 30M Users in the UK
- 5. More than half of users return daily
- 6. 350M+ mobile users each month
- 7. The web is being rebuilt around people Source: BDO USA "Retail Compass Survey of CMOs," November, 2010 Discover 10’s Search 00’s Browse 90’s
- 8. The transition is happening rapidly - 21 % + 1 % Social Portals Search
- 9. Facebook population Their friends People Word of mouth at scale
- 10. So, how can charities use Facebook to spread their message and cause?
- 13. Set clear guidelines on your page from the start
- 19. Cross publicise with your well known supporters or partners
- 21. Don’t be afraid of negative comments…. But DO be honest and respond
- 24. Add applications to your Page
- 25. Generate donations through your page For both individual fundraising activities…..
- 26. Generate donations through your page … .and as an organisation
- 30. Social by Design http://developers.facebook.com/ Community Conversation Identity Social Design is a way of thinking about product design that puts social experiences at the core. Create these social experiences with the features available on Facebook Platform.
- 31. Social by Design
- 32. Case studies
- 33. Case studies
- 34. Case studies
- 35. Case studies……….. Please send your charity campaign examples to me, upload them to Facebook Studio and send them to Non Profits at Facebook.
- 36. F8….What does it mean for you?
- 37. F8….What does it mean for you? Timeline:
- 38. F8….What does it mean for you? A new class of apps:
- 39. F8….What does it mean for you? Customise actions:
- 40. Resources at your disposal
- 42. Non-Profits on Facebook: www.facebook.com/nonprofits
- 43. Facebook Pages functionality: never static As a professional Facebook user, like www.facebook.com/facebookpages to keep abreast of the latest
- 44. Known issues on Facebook As a professional Facebook user, like www.facebook.com/knownissues to check for up-to-date information about bugs and issues on the site.