A 7-year-old boy named Charlie Simpson raised £600 for UNICEF's Haiti relief efforts, generating significant media coverage for UNICEF. UNICEF carefully managed Charlie's media appearances over the weekend on radio, television, and in print to share a good news story that engaged supporters while protecting Charlie as a child. Charlie's story accounted for 30% of UNICEF's total media coverage of its Haiti work, authentically spreading awareness of its relief efforts.

1. CHARLIE SIMPSON- a media sensation