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Cross Sector Co-operation:
  You Know You Want to
       — but Why?
                Erbin Crowell
   National Worker Co-operative Conference
        23rd June 2012 // Boston, MA
Cross Sector Co-operation

   You Know You Want To — But Why?
 Co-operation among co-ops is a basic principle of
 our movement. Yet we rarely seem to get it right
when it comes to working together across sectors.
Why is this? How could it be different? What do co-
ops have in common and how can we use the Year
  of Co-ops as an opportunity to launch the Co-
               operative Decade?
Core Questions
1.  What is the potential of cross sector
    collaboration?
2.  What are the challenges and
    opportunities for building a co-operative
    economy?
3.  How can we take advantage of 2012 to
    institutionalize cross sector
    collaboration…
4.  …And make the “Decade of Co-ops” a
    reality?
Outline

1.  “My co-op” to “our co-ops”
2.  Our context & opportunity
3.  Obstacles & bridges to collaboration
4.  Neighboring food co-ops
5.  The co-operative decade
6.  Dialog
1. My Background
•  Equal Exchange
•  Co-operative Fund of New England
•  Co-operative Development Institute
•  St. Mary’s Master of Management: Co-
   operatives & Credit Unions
•  Valley Alliance of Worker Co-ops
•  Neighboring Food Co-op Association
“My Co-op” to “Our Co-ops”

                   Farmer Co-ops


 Lending Co-op                     Worker Co-op


                     My Co-op


    Credit Union                 Farmer Co-ops

                   Food Co-ops
2. Our Context & Opportunity
•  Crisis of the our economic system
•  Unemployment & inequality
•  Dramatic shifts in wealth
•  Diminished democracy
•  Corporate influence
•  Instability & change
•  Hunger for alternatives
What If…?
There was a business model that...
•  …was democratic.
•  …was rooted in our local communities.
•  …was part of a values based movement.
•  …put common good before private gain.
•  …developed community wealth.
•  …applied to all aspects of our lives.
•  …was successful and resilient.
The Year of Co-ops
Co-ops “in their various forms, promote the
fullest possible participation in the economic and
social development of all people, including
women, youth, older persons, persons with
disabilities and indigenous peoples, are becoming
a major factor of economic and social
development and contribute to the eradication of
poverty.”

United Nations Resolution 64/136
2010
The Year of Co-ops
Contribution of co-ops across sectors to:
•  Poverty reduction
•  Employment generation
•  Fairness & globalization
•  Conflict resolution & reconstruction
•  Social intergration
•  Food security
•  Economic resilience
The Year of Co-ops
UN Goals for the Year:
•  Increase public awareness about co-ops
•  Promote formation and growth of co-ops
•  Encourage governments to establish
   policies, laws and regulations conducive
   to the formation, growth and stability of
   co-ops
        What are our goals?
A Co-operative Decade?
“The real opportunity, of course, is to use
2012 to help achieve a longer-term vision.
ICA is committed to turning the International
Year of Co-operatives into A Co-operative
Decade, with the goal of the co-operative
being the fastest-growing model of
enterprise by 2020.”
Charles Gould, Secretary General
International Co-operative Alliance
3. Obstacles to Collaboration
•  Education
    Limited understanding of history & impact of our movement.
•  Philosophy
    Do we believe in our model and movement?
•  Expectations
    We expect a lot from each other.
•  Mainstream business influence
    We think like individual businesses, not a movement.
•  Development models
    Focus on isolated businesses, sectors and priorities.
•  Sector & Industry Silos
    We rarely act together as a movement or system.
Bridging Sector Divides
•  Shared impact
•  Shared identity
•  Shared principles
•  Shared history
•  New models
•  Why collaborate across sectors?
•  Finding inspiration
Labor & Co-operation

A structural response by working people to
the inequities of capitalism and speculative
markets…

•  As workers (industry, services)
•  As consumers (food, housing, finances)
•  As producers (agriculture, fisheries)
Sectors & Industries
•  Worker co-ops
•  Food co-ops
•  Agricultural co-ops
•  Credit Unions
•  Housing Co-ops
•  Insurance
•  Etc.
Shared Impact

•  29,000 co-ops in the U.S.
•  1 in 3 Americans are members
•  $3.1 trillion in assets
•  1 billion members worldwide*
•  100 million employees worldwide**
* More than directly own stock in publicly traded corporations
** More than employed by multinational corporations.
Shared Identity
“A co-operative is an autonomous
association of persons united voluntarily to
meet their common economic, social, and
cultural needs and aspirations through a
jointly-owned and democratically-
controlled enterprise.”

International Co-operative Alliance
www.ica.coop
Shared Principles
“Co-operatives serve their members most
effectively and strengthen the co-operative
movement by working together through
local, national, regional and international
structures.”

6th Principle of the Co-operative Identity
International Co-operative Alliance
www.ica.coop
Shared Values
“Co-operatives are based on the values of
self-help, self-responsibility, democracy,
equality, equity and solidarity. In the
tradition of their founders, co-operative
members believe in the ethical values of
honesty, openness, social responsibility and
caring for others.”
International Co-operative Alliance
www.ica.coop
Shared History
“Co-operative housing, worker co-operatives, even
collective agricultural co-operatives, can all look
back to the original Rochdale plan for inspiration.
In 1844 these pieces were not separate…
The Rochdale pioneers conceived in one
association of what would now make a
multisectoral co-operative movement.”

Brett Fairbairn, The Meaning of Rochdale
www.usaskstudies.coop
Why Collaborate?
•    Raises the profile of co-op enterprise
•    Reinforces the relevance of co-operatives
•    Influences policies affecting co-ops
•    Creates economies of scale
•    Frees up capital and resources
•    Sustainable business development
•    Extend co-operative ownership across
     society
Mondragón, Spain
    •    Vocational school in 1956
    •    256 co-ops & subsidiaries
    •    $20 billion in Sales (‘11)
    •    84,000 employees (‘11)
    •    Largest domestic grocery
    •    Cross sector: Industry,
         banking, agriculture,
         education, tech, etc.
    •    Multistakeholder models
Emilia Romagna, Italy
      •    4 million people
      •    8,000 co-ops
      •    30-40% of GDP
      •    2/3 are members of co-ops
      •    Vibrant local traditions and
           food culture
      •    Strong sectors combined
           with an integrated, cross
           sector movement
      •    Multistakeholder models
Shared Characteristics
•  Strong co-operative identity
    Co-ops as a multigenerational asset
•  Development funded and guided by co-ops
    Emphasis on co-op to co-op business
•  Integrated cross-sector associations
    Supported by sector based organizations
•  Multistakeholder models
    Reinforce common interest across sectors
VERMONT                                          NEW HAMPSHIRE
•  Brattleboro Food Co-op, Brattleboro           •  Co-op Food Stores, Hanover
•  Buffalo Mountain Food Co-op, Hardwick         •  Co-op Food Stores, Lebanon
•  City Market / Onion River Co-op, Burlington   •  Great River Food Co-op, Walpole (Start-up)
•  Co-op Food Stores, White River Junction       •  Littleton Food Co-op, Littleton
•  Dottie’s Discount, Brattleboro                •  Manchester Food Co-op (Start-up)
•  Hunger Mountain Food Co-op, Montpelier        •  Monadnock Food Co-op, Keene (Open ‘12)
•  Middlebury Natural Foods Co-op, Middlebury
•  Plainfield Food Co-op, Plainfield             MASSACHUSETTS
•  Putney Food Co-op, Putney                     •  Berkshire Co-op Market, Great Barrington
•  Rutland Area Food Co-op, Rutland              •  Dorchester Community Food Co-op,
•  South Royalton Food Co-op, South Royalton        Dorchester (Start-up)
•  Springfield Food Co-op, Springfield           •  Green Fields Co-op Market, Greenfield
•  Stone Mountain Community Market, Poultney     •  Maynard Food Co-op, MA (Start-Up)
•  Upper Valley Food Co-op, White River Jct.     •  McCusker's Co-op Market, Shelburne Falls
                                                 •  Leverett Village Co-op, Leverett
CONNECTICUT                                      •  Old Creamery Co-op, Cummington
•  Elm City Co-op Market, New Haven              •  River Valley Co-op Market, Northampton
•  Fiddleheads Food Co-op, New London            •  Wild Oats Co-op Market, Williamstown
•  The Local Beet Co-op, Chester
•  Willimantic Food Co-op, Willimantic           RHODE ISLAND
                                                 •  Urban Greens Food Co-op, Providence (SU)
Neighboring Food Co-ops
•  A Co-op of 30+ food co-ops and
   start-up initiatives
•  80,000 individual members
•  1,400 employees (2010)
   –  VT members among top 25
      employers in the state
•  $28.6 million in wages (’10)…
   –  Average wage was 18% higher
      than the average for food and
      beverage industry in same states.
•  $250 million revenue (‘10)
   –  $161 million in 2007
•  $33 million in local purchases
   (‘07)
A Regional Co-op Economy
     New England
      & New York:
•  8,860 co-ops
•  9.5 million members
•  55,000 employed
•  $2 billion in wages
•  $100 billion in assets
•  ±$14 billion revenue
    reic.uwcc.wisc.edu
                            www.nfca.coop/co-opeconomy
Cross Sector Initiatives

•  Cross Sector
   Networks
   Farmer co-ops
   Worker co-ops
   Credit unions
   Farmers Union
   Valley Alliance of
    Worker Co-ops
   Valley Co-operative
    Business Association
Cross Sector Initiatives
•  Products & Sourcing
    “Go Co-op” Initiative
    New products
    Services
•  Education
    Member education
    Events & outreach
    Marketing & press
•  Policy
    IYC Resolutions
    Legislative engagement
      www.nfca.coop/iyc
Co-ops & Local Economies
•    Scale while retaining local ownership
•    Democratic control
•    Focus on meeting needs before profit
•    Develop local skills & assets
•    Ability to assemble limited resources
•    Address challenge of business succession
•    Shared wealth vs. private profit
•    Difficult to move or buy-out
•    Low business failure rate & are long-lived
•    Mobilize stakeholder loyalty…
Co-ops & Local Economies
Result…
•  …more stable and resilient local
   economies, infrastructure,
   employment and services.
A Co-operative Decade?
“The real opportunity, of course, is to use
2012 to help achieve a longer-term vision.
ICA is committed to turning the International
Year of Co-operatives into A Co-operative
Decade, with the goal of the co-operative
being the fastest-growing model of
enterprise by 2020.”
Charles Gould, Secretary General
International Co-operative Alliance
A Shared Message
Co-ops across sectors…
•  …put people before profit,
•  …are democratic,
•  …are rooted in community,
•  …are innovative,
•  …are successful,
•  …are resilient, and
•  …build a better world.
Toward the Decade of Co-ops
•  Seeing the co-op landscape
    Opening the dialog with other sectors
•  Focus on benefit to our businesses
    Marketing, education, sales, membership
•  Cross sector collaboration
    Start with those that “get it,” others will follow
•  Collaboration as policy and practice
    Cross sector collaboration as a priority
•  Co-operation among co-ops as driver
    Development driven by cross-sector collaboration
Co-operative Commonwealth

                 Our Co-ops


  Our Co-ops                   Our Co-ops


                 Our Co-ops


    Our Co-ops                Our Co-ops

                 Our Co-ops
Transition
From…
    My co-op, to…
    Our sector, to…
    Our movement.
From…
    Isolated businesses, to…
    Cross sector collaboration, to…
    Our co-operative commonwealth.
Discussion

  Feedback

  Questions

    Ideas

Opportunities
Small Groups

•  What is the biggest obstacle to
   building cross-sector collaboration?
•  How can our co-ops prioritize cross-
   sector collaboration?
•  What is the most promising
   opportunity for building a cross
   sector co-operative economy?
I            Our Co-ops!
The Neighboring Food Co-op Association // www.nfca.coop



    Erbin Crowell, Executive Director
  Neighboring Food Co-op Association
 erbin@nfca.coop // www.nfca.coop
     www.facebook.com/neighboring

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Cross Sector Co-operation: You Know You Want to — but Why

  • 1. Cross Sector Co-operation: You Know You Want to — but Why? Erbin Crowell National Worker Co-operative Conference 23rd June 2012 // Boston, MA
  • 2. Cross Sector Co-operation You Know You Want To — But Why? Co-operation among co-ops is a basic principle of our movement. Yet we rarely seem to get it right when it comes to working together across sectors. Why is this? How could it be different? What do co- ops have in common and how can we use the Year of Co-ops as an opportunity to launch the Co- operative Decade?
  • 3. Core Questions 1.  What is the potential of cross sector collaboration? 2.  What are the challenges and opportunities for building a co-operative economy? 3.  How can we take advantage of 2012 to institutionalize cross sector collaboration… 4.  …And make the “Decade of Co-ops” a reality?
  • 4. Outline 1.  “My co-op” to “our co-ops” 2.  Our context & opportunity 3.  Obstacles & bridges to collaboration 4.  Neighboring food co-ops 5.  The co-operative decade 6.  Dialog
  • 5. 1. My Background •  Equal Exchange •  Co-operative Fund of New England •  Co-operative Development Institute •  St. Mary’s Master of Management: Co- operatives & Credit Unions •  Valley Alliance of Worker Co-ops •  Neighboring Food Co-op Association
  • 6. “My Co-op” to “Our Co-ops” Farmer Co-ops Lending Co-op Worker Co-op My Co-op Credit Union Farmer Co-ops Food Co-ops
  • 7. 2. Our Context & Opportunity •  Crisis of the our economic system •  Unemployment & inequality •  Dramatic shifts in wealth •  Diminished democracy •  Corporate influence •  Instability & change •  Hunger for alternatives
  • 8. What If…? There was a business model that... •  …was democratic. •  …was rooted in our local communities. •  …was part of a values based movement. •  …put common good before private gain. •  …developed community wealth. •  …applied to all aspects of our lives. •  …was successful and resilient.
  • 9. The Year of Co-ops Co-ops “in their various forms, promote the fullest possible participation in the economic and social development of all people, including women, youth, older persons, persons with disabilities and indigenous peoples, are becoming a major factor of economic and social development and contribute to the eradication of poverty.” United Nations Resolution 64/136 2010
  • 10. The Year of Co-ops Contribution of co-ops across sectors to: •  Poverty reduction •  Employment generation •  Fairness & globalization •  Conflict resolution & reconstruction •  Social intergration •  Food security •  Economic resilience
  • 11. The Year of Co-ops UN Goals for the Year: •  Increase public awareness about co-ops •  Promote formation and growth of co-ops •  Encourage governments to establish policies, laws and regulations conducive to the formation, growth and stability of co-ops What are our goals?
  • 12. A Co-operative Decade? “The real opportunity, of course, is to use 2012 to help achieve a longer-term vision. ICA is committed to turning the International Year of Co-operatives into A Co-operative Decade, with the goal of the co-operative being the fastest-growing model of enterprise by 2020.” Charles Gould, Secretary General International Co-operative Alliance
  • 13. 3. Obstacles to Collaboration •  Education   Limited understanding of history & impact of our movement. •  Philosophy   Do we believe in our model and movement? •  Expectations   We expect a lot from each other. •  Mainstream business influence   We think like individual businesses, not a movement. •  Development models   Focus on isolated businesses, sectors and priorities. •  Sector & Industry Silos   We rarely act together as a movement or system.
  • 14. Bridging Sector Divides •  Shared impact •  Shared identity •  Shared principles •  Shared history •  New models •  Why collaborate across sectors? •  Finding inspiration
  • 15. Labor & Co-operation A structural response by working people to the inequities of capitalism and speculative markets… •  As workers (industry, services) •  As consumers (food, housing, finances) •  As producers (agriculture, fisheries)
  • 16. Sectors & Industries •  Worker co-ops •  Food co-ops •  Agricultural co-ops •  Credit Unions •  Housing Co-ops •  Insurance •  Etc.
  • 17. Shared Impact •  29,000 co-ops in the U.S. •  1 in 3 Americans are members •  $3.1 trillion in assets •  1 billion members worldwide* •  100 million employees worldwide** * More than directly own stock in publicly traded corporations ** More than employed by multinational corporations.
  • 18. Shared Identity “A co-operative is an autonomous association of persons united voluntarily to meet their common economic, social, and cultural needs and aspirations through a jointly-owned and democratically- controlled enterprise.” International Co-operative Alliance www.ica.coop
  • 19. Shared Principles “Co-operatives serve their members most effectively and strengthen the co-operative movement by working together through local, national, regional and international structures.” 6th Principle of the Co-operative Identity International Co-operative Alliance www.ica.coop
  • 20. Shared Values “Co-operatives are based on the values of self-help, self-responsibility, democracy, equality, equity and solidarity. In the tradition of their founders, co-operative members believe in the ethical values of honesty, openness, social responsibility and caring for others.” International Co-operative Alliance www.ica.coop
  • 21. Shared History “Co-operative housing, worker co-operatives, even collective agricultural co-operatives, can all look back to the original Rochdale plan for inspiration. In 1844 these pieces were not separate… The Rochdale pioneers conceived in one association of what would now make a multisectoral co-operative movement.” Brett Fairbairn, The Meaning of Rochdale www.usaskstudies.coop
  • 22. Why Collaborate? •  Raises the profile of co-op enterprise •  Reinforces the relevance of co-operatives •  Influences policies affecting co-ops •  Creates economies of scale •  Frees up capital and resources •  Sustainable business development •  Extend co-operative ownership across society
  • 23. Mondragón, Spain •  Vocational school in 1956 •  256 co-ops & subsidiaries •  $20 billion in Sales (‘11) •  84,000 employees (‘11) •  Largest domestic grocery •  Cross sector: Industry, banking, agriculture, education, tech, etc. •  Multistakeholder models
  • 24. Emilia Romagna, Italy •  4 million people •  8,000 co-ops •  30-40% of GDP •  2/3 are members of co-ops •  Vibrant local traditions and food culture •  Strong sectors combined with an integrated, cross sector movement •  Multistakeholder models
  • 25. Shared Characteristics •  Strong co-operative identity   Co-ops as a multigenerational asset •  Development funded and guided by co-ops   Emphasis on co-op to co-op business •  Integrated cross-sector associations   Supported by sector based organizations •  Multistakeholder models   Reinforce common interest across sectors
  • 26. VERMONT NEW HAMPSHIRE •  Brattleboro Food Co-op, Brattleboro •  Co-op Food Stores, Hanover •  Buffalo Mountain Food Co-op, Hardwick •  Co-op Food Stores, Lebanon •  City Market / Onion River Co-op, Burlington •  Great River Food Co-op, Walpole (Start-up) •  Co-op Food Stores, White River Junction •  Littleton Food Co-op, Littleton •  Dottie’s Discount, Brattleboro •  Manchester Food Co-op (Start-up) •  Hunger Mountain Food Co-op, Montpelier •  Monadnock Food Co-op, Keene (Open ‘12) •  Middlebury Natural Foods Co-op, Middlebury •  Plainfield Food Co-op, Plainfield MASSACHUSETTS •  Putney Food Co-op, Putney •  Berkshire Co-op Market, Great Barrington •  Rutland Area Food Co-op, Rutland •  Dorchester Community Food Co-op, •  South Royalton Food Co-op, South Royalton Dorchester (Start-up) •  Springfield Food Co-op, Springfield •  Green Fields Co-op Market, Greenfield •  Stone Mountain Community Market, Poultney •  Maynard Food Co-op, MA (Start-Up) •  Upper Valley Food Co-op, White River Jct. •  McCusker's Co-op Market, Shelburne Falls •  Leverett Village Co-op, Leverett CONNECTICUT •  Old Creamery Co-op, Cummington •  Elm City Co-op Market, New Haven •  River Valley Co-op Market, Northampton •  Fiddleheads Food Co-op, New London •  Wild Oats Co-op Market, Williamstown •  The Local Beet Co-op, Chester •  Willimantic Food Co-op, Willimantic RHODE ISLAND •  Urban Greens Food Co-op, Providence (SU)
  • 27. Neighboring Food Co-ops •  A Co-op of 30+ food co-ops and start-up initiatives •  80,000 individual members •  1,400 employees (2010) –  VT members among top 25 employers in the state •  $28.6 million in wages (’10)… –  Average wage was 18% higher than the average for food and beverage industry in same states. •  $250 million revenue (‘10) –  $161 million in 2007 •  $33 million in local purchases (‘07)
  • 28. A Regional Co-op Economy New England & New York: •  8,860 co-ops •  9.5 million members •  55,000 employed •  $2 billion in wages •  $100 billion in assets •  ±$14 billion revenue reic.uwcc.wisc.edu www.nfca.coop/co-opeconomy
  • 29. Cross Sector Initiatives •  Cross Sector Networks   Farmer co-ops   Worker co-ops   Credit unions   Farmers Union   Valley Alliance of Worker Co-ops   Valley Co-operative Business Association
  • 30. Cross Sector Initiatives •  Products & Sourcing   “Go Co-op” Initiative   New products   Services •  Education   Member education   Events & outreach   Marketing & press •  Policy   IYC Resolutions   Legislative engagement www.nfca.coop/iyc
  • 31.
  • 32. Co-ops & Local Economies •  Scale while retaining local ownership •  Democratic control •  Focus on meeting needs before profit •  Develop local skills & assets •  Ability to assemble limited resources •  Address challenge of business succession •  Shared wealth vs. private profit •  Difficult to move or buy-out •  Low business failure rate & are long-lived •  Mobilize stakeholder loyalty…
  • 33. Co-ops & Local Economies Result… •  …more stable and resilient local economies, infrastructure, employment and services.
  • 34. A Co-operative Decade? “The real opportunity, of course, is to use 2012 to help achieve a longer-term vision. ICA is committed to turning the International Year of Co-operatives into A Co-operative Decade, with the goal of the co-operative being the fastest-growing model of enterprise by 2020.” Charles Gould, Secretary General International Co-operative Alliance
  • 35. A Shared Message Co-ops across sectors… •  …put people before profit, •  …are democratic, •  …are rooted in community, •  …are innovative, •  …are successful, •  …are resilient, and •  …build a better world.
  • 36. Toward the Decade of Co-ops •  Seeing the co-op landscape   Opening the dialog with other sectors •  Focus on benefit to our businesses   Marketing, education, sales, membership •  Cross sector collaboration   Start with those that “get it,” others will follow •  Collaboration as policy and practice   Cross sector collaboration as a priority •  Co-operation among co-ops as driver   Development driven by cross-sector collaboration
  • 37. Co-operative Commonwealth Our Co-ops Our Co-ops Our Co-ops Our Co-ops Our Co-ops Our Co-ops Our Co-ops
  • 38. Transition From…   My co-op, to…   Our sector, to…   Our movement. From…   Isolated businesses, to…   Cross sector collaboration, to…   Our co-operative commonwealth.
  • 39. Discussion Feedback Questions Ideas Opportunities
  • 40. Small Groups •  What is the biggest obstacle to building cross-sector collaboration? •  How can our co-ops prioritize cross- sector collaboration? •  What is the most promising opportunity for building a cross sector co-operative economy?
  • 41. I Our Co-ops! The Neighboring Food Co-op Association // www.nfca.coop Erbin Crowell, Executive Director Neighboring Food Co-op Association erbin@nfca.coop // www.nfca.coop www.facebook.com/neighboring