Connections Summit

Connections Summit 2018
March 7, 2018
Google Java Corners | Sunnyvale, California

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6
www.nfc-forum.org

You may be a winner!
• A Starbucks Gift Card
• A bottle of wine – tap the hang tag for tasting notes
• An NFC-enabled teddy bear – tap the bear’s t-shirt
If you are a winner, visit the registration table at lunch to redeem your
notification for your prize.

Directions for NFC-Enabled Tattoos
Android/Microsoft/Blackberry
• Step 1: Make sure that your NFC feature is turned on, on your phone. You can accomplish this
through settings, or more settings based on the device.
• Step 2: Affix the tattoo to the back of your hand or wrist.
• Step 3: Tap the NFC Tattoo to see if you are a winner.
iPhone 7 and latest/iOS 11 or later
• Step 1: Download NXP Taginfo from App store.
• Step 2: Affix the tattoo to the back of your hand or wrist.
• Step 3: Open the app.
• Step 4: Tap the NFC Tattoo to see if you are a winner.

NFC Forum
Paula Hunter
Executive Director
9

The NFC Forum at a glance
10
The NFC Forum has 150-
member organizations and
is the world's leading
standards and advocacy
association for Near Field
Communication (NFC)
technology.

Why Near Field Communication?
11
2billion NFC-enabled devices in use – almost a quarter of the world’s
population will have access to NFC by 2020¹.
36 billion IoT devices – four for every person on the planet – will need
commissioning, connection and control by 2020².
4key focus areas: Automotive, IoT, Public Transportation, Retail and Payment

NFC is Everywhere!
12
Nike NFC-enabled NBA
Jerseys
Mercedes-Benz & Samsung
NFC Car Key
JR East NFC-enabled
Mobile SUICA

AIM – Advancing
Identifcation Matters
Chuck Evanhoe
Chairman, Board of Directors

About AIM
Our Mission
• As an unbiased resource for networking, education, advocacy, and
standards, AIM will help its members grow their business by fostering the
effective use of automatic identification and data capture (AIDC) solutions
Our Vision
• Advancing the effective use of automatic identification and data capture
technologies
Our VALUE
• Creating partnerships to globalize AIDC industry success

About AIM
• AIM’s primary goal is to advance the application of automatic
identification and data capture (AIDC) and while bolstering the
success of our members
• AIM is the premier AIDC industry association and advocacy
• AIM is a GLOBAL association
• AIM chapters are located across the world
• AIM is compromised of over 400 member companies

Evolution Through the Years
NOW we are the industry
associationfor allAIDC stakeholders
Started as a manufacturers’
association nearly 50 years ago

RAIN RFID Alliance
Steve Halliday
President

• Formed in 2014 to provide a marketing Alliance for the technology
• Over 150 members worldwide
• Members include:
• Manufacturers of RAIN RFID technology and software
• Solution providers
• Test houses, academia
• End-users
RAIN RFID Alliance

• RAIN RFID is a wireless technology that connects billions of
everyday items to the internet, enabling businesses and consumers
to identify, locate, authenticate, and engage each item
▪ Using the GS1 UHF Gen2 protocol and ISO/IEC 18000-63 standard
RAIN RFID Alliance

RAIN and the IoT
0
2
4
6
8
10
12
14
2015 2016 2017 (est.)
TAG IC Sales
TAG IC Sales

Agenda
9:00 am WELCOME & INTRODUCTIONS
9:30 am THE PERVASIVE NATURE OF IOT IN THE WORLD OF INTELLIGENT BIG DATA | Antony Passemard, Google
10:00 am RFID 2018-2028: RAIN AND NFC MARKET STATUS, OUTLOOK AND INNOVATIONS | Raghu Das, IDTechEx
10:30 am NETWORKING BREAK
11:00 am INDUSTRY SESSIONS by TRACKS | RETAIL& SMART PRODUCTS SECURITY & BLOCKCHAIN HEALTHCARE
12:30 pm LUNCH
2: 00 pm INDUSTRY SESSIONS by TRACKS | RETAIL& SMART PRODUCTS INTERNET OF THINGS MARKET OPPORTUNITIES
3:30 pm NETWORKING BREAK
4:00 pm SPONSOR PRESENTATIONS
4:30 pm INDUSTRY SESSION | Panel Discussion | Intelligence of Things: What Does the Future Hold for IOT?
5:15 pm CLOSING REMARKS
5:30 pm NETWORKING HAPPY HOUR

www.aimglobal.org www.nfcforum.org www.rainrfid.org

Gold Sponsor
Chuck Evanhoe
President

Intelligent Tracking - Powerful Results
About US
Providing you with the Power and Visibility to make Intelligent Decisions
www.awareinnovations.com
Solutions Set:
• Inventory
Management
• Returnable Assets
• Work in Process
• Asset & Item
Tracking
• Hospital Patients
• Medical Devices
Professional Services:
• Consulting Services
• Standards & Best
Practices
• Solution Design
• Site Surveys & Solution
Architects
• Hardware &
Software Integration
• Your Equipment & Your
Systems
• Training & Support

Asset Tracking System
Be More Efficient and Productive with
Intuitive & Reliable Software & Support
Powerful Asset Tracking and Inventory Management
Make Better Decisions with
Intelligent Reporting and Analytics
Collects Detailed Data and Integrates
Seamlessly with Other Systems
www.itemaware.com
Simplified Asset Tracking

Dashboards – Provide snapshot of statuses that are important to you
Total Asset visibility – Drill down into specific
asset details, attributes, and history

Mobile Platforms:
• iOS
• Android
• Phone and rugged
device compatible

Supported scanning platform:
• Device Camera
• Sled Barcode Scanner
• Sled RFID reader
• Embedded barcode scanner
• Embedded RFID
Scanner

Questions?

Pioneering the RFID industry
since 1989
Paul MULLER
RFID Business Unit Manager

20Brands
36’313Employees
CHF 8.451Billion Net Sales
Who we are
2015 Figures
Electronic Systems Division

…with Microcontrollers, Radios, Sensors, Displays,…

Solar watches
that run forever

We’re bringing our watchmaking DNA into RFID

EM pioneered UHF RFID with the world’s first mass
retail deployment at Marks & Spencer
Now we are innovating with the world’s first Dual-Frequency RFID IC

RAIN RFID

NFC
RAINNFC

Single-Chip RAINFC – Supply Chain & Inventory Management
PRODUCT IDENTIFICATION INVENTORY MANAGEMENT LOGISTIC MANAGEMENT
PRODUCT IDENTIFICATION INVENTORY MANAGEMENT LOGISTICS

Single-Chip RAINFC – End Consumer Engagement
PRODUCT INFORMATION PROOF OF PURCHASE ONE-TO-ONE RELATIONSHIP

Unlocking consumer engagement potential
Check product authenticity
using a mobile app
Mobile coupons
Loyalty programs
Warranty
Reorder consumables

STABILITY
PREDICTABILITY
TRUSTWORTHINESS
…attributes of our SWISSNESS
+ =

Enabling our customers to create value through
differentiation

Thank you !

From RAIN RFID to the IoT Market
C. Paul Slaby
CEO, Teslonix Inc.

Copyright © Teslonix Inc.
A better way to manage “things”
The world’s first wireless distributed IoT/RFID reader system
NOW
Area: 160 sqm
Readers: 4 IoTAs
Tags: 1,000
Detection: 90%+
SOON
Area: 225 sqm
Readers: 4 IoTAs
Tags: 10,000
Detection: 99%
Real time, accurate inventory with 75% less readers

What’s the magic?
● We get more energy to the tag by coordinating wirelessly the
transmit signals from all our IoTAs in the space
● Highly tuned reader picks up the signal from the tag
● All adhering to the EPC Gen 2 standard
Based on
patented
smartRFpower™
technology
Path for RTLS
down to
30 cm accuracy

Real results

Does it matter?
Smart Retail Smart Manufacturing
Industry 4.0
Smart Logistics Smart Agriculture
FSMA Legislation
Enabling omni channel Location no longer just on the production line
Every packed item has a temperature sensor Every pot in the greenhouse has a passive sensor
From RAIN RFID to the IoT Market
Getting more energy farther enables passive RAIN RFID integrated sensors (no batteries, no wires)
It opens entirely new markets
Huge opportunity for all RAIN Association members (silicon, tags, inlays, readers, software, etc)

GOLD SPONSOR
To schedule your onsite evaluation
in our test facility
Contact us at
tclancy@teslonix.com

Internet of Things
Antony Passemard
Head of Product Management
Google Cloud IoT

Confidential + Proprietary
IoT will disappear

Imagine a city with no congestion

Imagine airports with no delays

Imagine perfect energy consumption
everyday, everywhere

Imagine medicine tailored for you

Confidential & Proprietary
IoT is about three expectations
Reduce risk
Better understanding of what is
happening to get more visibility
Optimize costs
More output for lower cost through
understanding of the value chain,
and waste drivers
Grow
Better user or customer
experience to increase usage and
adoption of a product

IoT should not be focused on things
Connected things Big data
Machine learning

Mfg. / industrial
0.5-4Tb/machine annually
Healthcare
~1Tb/mth
Transportation / insurance
2-25Gb/hr
Consumer products
~4Gb/day/product line
Industries impacted and volume of data

What happens when you collect petabytes and
exabytes of data?

Mastering big data

seven
users
products with

Supercharge innovation by leveraging machine
learning on IoT data

Is it cloudy?
Connected satellites

Connected data centers
Are they energy efficient enough?

Three key challenges with connected things
2 31
Securely
connecting things
Scaling
big-data
Actionable insights
machine learning

Confidential + ProprietaryConfidential + Proprietary
Google Cloud IoT

A new service in Google Cloud IoT
to bring intelligence in the moment

Google Global Cache
(GGC) edge nodes
Points of presence (>100)
Planet Scale deployments: single end-point globally

IoT Conscious Security
Google
root.pem
Private
Key
Basic TLS
stack
JWT helper Libs
Smallest footprint for highest security and independence
Partnered with Microchip for Security for
secure element

Smart cities
Smart Parking Technology
Parking sensors
Smart Parking Services
https://www.smartparking.com/
Direct Benefit: 50% reduction time to market

Manufacturing
Oden Technologies
Operation optimization for plastic moulding factories
Customer benefits: 3500 more hours of production, reduce
changeover time 33%, $1M/year

Thank you !
Get started by visiting
https://cloud.google.com/iot
Confidential & ProprietaryGoogle Cloud Platform 23

Copyright © IDTechEx. www.IDTechEx.com 11
RFID 2018-2028:
Raghu Das, CEO
IDTechEx.com / r.das@IDTechEx.com
1
RAIN and NFC Market Status, Outlook and Innovations

RFID Forecasts, Players and Opportunities
Forecasts by application, technology, territory, value chain
and more
www.IDTechEx.com/RFID
IDTechEx Research
Covering the Entire RFID Market
The most comprehensive research into RFID markets:
• Over 30 applications assessed and forecast
• Historic and forecast sales
• Value chain and key suppliers
• Technology progression and trends

RFID is a wireless technology that connects billions of things
Enables consumers and businesses to engage, identify, locate, transact and authenticate
RFID is an enabling set of technologies – not just a single product
What is RFID
Source: RAIN RFID Alliance
Types of RFID Main Options Highest volume uses to date No. of tags sold in
2017
Passive RFID
(no battery)
• HF (13.56MHz) – includes NFC
• UHF (~900MHz) – RAIN
• LF (~125KHz)
HF / NFC – payments/transit
UHF / RAIN – apparel tagging
Over 16 billion
Battery assisted
passive, Active
RFID & RTLS
(with battery)
• Point to point
• Real Time Location Systems
RTLS
• Several frequency choices
Car toll tags, manufacturing,
medical
Over 150 million

RFID helps in many different ways
;
• RFID is an established technology in
some sectors - $11.1 Billion market in
2017 - but still with huge growth
potential
• It is already more pervasive than many
realise
• RFID improves processes
• RFID increases sales
• RFID makes things more convenient
• And much more …

Cumulative sales of all types of RFID tags to 2018 (millions)
Application
Number
(millions)
Biggest markets by
number of tags
Medical / Healthcare 1481
Retail apparel 26350 1 – mostly RAIN
Retail consumer goods 740
Books 2095 7 – mostly HF/NFC
Assets, Parts, Post 4726 4 – mostly RAIN
Smartcards / Payment key fobs 20897 2 – mostly HF/NFC
Smart tickets 5890 3 – mostly HFNFC
Air baggage 796
Conveyances / Pallets / Cases /
Rollcages 4045
5 – mostly RAIN
Animals (Livestock and Pets) 2946 6 – mostly LF
People (excludes other sectors) 207.9
Vehicles (incl. car clickers) 1530 8 – LF and RAIN
Passports / Secure documents 1034
Leisure 466
Other NFC applications 1100
Other tag applications 1725
Total 76,644
• ALL FREQUENCIES shown, passive
and active, labels, fobs and cards
• RFID is used in very diverse, unrelated
applications, addressing different
problems
• Room for different technologies
• Total of ~16.7 Billion tags sold in 2017

2 to 20% sales boost without increasing stock levels
Reduction in out of stocks
96% improvement in labor productivity
Over 98% inventory accuracy results
Global ongoing roll-out for tagging apparel due to proven
benefits
Expanded from apparel to items including luxury goods,
jewellery, furnishings and other high value, high complexity
mix items
Anti counterfeiting and anti theft are also driving adoption of
RFID in retail
Many are focussing on increasing sales through better
customer service/engagement
Retail

Over 100 Retailers Using RAIN RFID and Growing
7&i Holdings C&A Gardeur Liverpool Sears
Acne Studios Calcedonia Gerry Weber lululemon Seidensticker
Adidas Carrefour Gottfried Schmidt Macy's Suit Supply
Adler celio H&M Marc O'Polo Target
AEON Chicos Hailan Marks & Spencer TESCO
American Apparel Club21 Hudson Bay Max Mara TK Maxx
American Eagle Dazzle Hugo Boss Mood of Norway Tommy Hilfiger
AZ Modell Decathlon Intersport Mersmann Design Under Armour
Beams Decks JBC Nespresso UNIQLO
Beaumanoir Dilliards JC Penney Old Navy Urban Outfitters
Bed Bath Beyond Dior Kohl's Oxylane VandeVelde
Bel & Bo Elie Tahari Komono Pepe Jeans Veritas
Boboli Etam L'Oreal Ralph Lauren VF
Bon-Ton Stores Fast Retailing Lacoste Rebecca Minkoff Vivienne Westwood
Brascol G-Star Levis River Island Zara Source: RAIN RFID Alliance

Return on investment can be 12 months or less. Johnson Controls
(pictured) tagged approx. 1 million containers, taking 6 months
Better location knowledge and utilization of containers and parts.
Saves manual labour (such as barcode scanning). Identified and
improved bottlenecks.
Mercedes Benz are using RFID on parts for Sprinter vans: “The
goal is to digitally connect up to 40 parts with the production
system via RFID in the next few years”
Tracking Logistics Containers and Parts

RFID enclosures and
mobile solutions for
automated inventory
management
Healthcare
Inventory including patient samples, medicines and consumables to reduce manual tracking and error, reduce
shrinkage and enable higher visibility
Adhering to safety and regulatory compliance standards
Medical research institute reduced shrinkage of expired products and write-offs by 70%
Medical device company eliminated 15,000 hours of time spent manually reconciling inventory, per year
Dental company tracks implants and dental tissues across 31 sites in real-time, with automated billing and
replenishment
Hospital increased workflow efficiency by 52% and has less than 1% error rate in tracking implanted products
Dental solutions provider increased revenue by 168% and products sold by 264% in one year

From public transit to electronic
toll systems…
Reduce congestion, automate
payment collection, faster / more
convenient for the user
Governments Propel RFID
… to Anti-counterfeiting
In South Korea, customs law requires that all
whisky being sold locally carry RFID. This
prevents tax evasion by some establishments
that underreport purchases and sales, and stops
fake products from circulating in the market.

RAIN RFID helped to enable the Coca-Cola Freestyle dispenser,
which identifies over 30 cartridges and transmits data of
consumption to the company
Indicates low levels and only accepts genuine cartridges
Real-time insight into what is happening by geography, what
flavours are preferred by each location
RFID Provides More Consumer Engagement and Use Data
In theme parks, NFC provides greater engagement between consumers
and exhibits (e.g. personalised interaction, payments, bypassing queues
etc) and aids convenience
Sales increase and engagement continues beyond the theme park visit

NFC/HF RFID
Application maturity Main applications Application profile
Mature in many
sectors with some
standards being set
over 15 years ago
• Contactless cards (transit,
access, ID, payments)
• Tickets
• Passports
• Books
• Data request / share labels
Government driven
(transit, ID etc)
Consumer orientated
(payments, etc)
(13.56MHz)
Over 25 billion tags (contactless cards, fobs and labels) sold to 2018

2017 NFC/HF RFID Tag Sales (IDTechEx)
Contactless
cards/fobs,
3,700
Smart tickets,
825
Books, 175
Medical, 80
Assets/tools, 140
Passports, 130
People, 9
Other NFC applications, 375
Contactless
cards/fobs
Smart tickets
Books
Medical
Assets/tools
Passports
People Other NFC applications
Numbers of Units, Millions Value, totalling $3.09 Billion

NFC/HF RFID Trends
NFC payments growing, reducing handling of cash
Large consumer reader network, opened further by
Apple last year
Outside of payments and transit, NFC labels are used in
many applications :
o Highlights are bluetooth pairing, computer games,
“remind me” stickers
o Smart packaging drives strong interest in NFC with
more bands in trials and low volume deployments
More companies focussed on quantifying ROI cases to
create new markets
NFC phones may eventually impact contactless card
sales but app saturation outside of payments is a
constraint and NFC labels will grow
Brands are being copied, face more competition
and seek to improve consumer engagement

Four Drivers of RAIN RFID
1. Gen2 standard, common global frequencies
Interoperability, multiple sourcing
2. Performance
• Tag sensitivity has improved by ~10% / year on average
• Improvement in performance opens more opportunities
3. Established value chain
• Streamlined value chain with established global
players
• Consistent growth
• Reliable, low cost hardware
4. High confidence from industry (retailers,
brands, airlines, manufacturers, automotive etc)
• “Cookie cutter” roll-out for some applications
(apparel, asset management etc)
• Excellent understanding of RFID solution value –
leveraging RFID to fix problems
Technology Confidence

IDTechEx RAIN RFID Forecast, Inlays/Tags Sold, Value,
Millions
IC sales in 2016 were 10.6 Billion units, we
anticipate 2017 figures to be between 12.2 – 12.6
Billion (to be finalized)
We expect 15 to 20% growth in 2018 (unit numbers)
Ongoing new deployments in apparel (estimated
TAM for apparel is 80 Bn units a year for top
retailers) plus volume in healthcare, logistics,
automotive (a long tail)
$649 Million value for tags in 2016 rising to $1442
Million in 2022.
For value (shown), growth by numbers slightly offset
by price reduction
$millions
0
200
400
600
800
1000
1200
1400
1600
2016 2017 2018 2019 2020 2021 2022

RFID Readers: 2017 Market
Huge NFC reader infrastructure, predominantly for payments but being
leveraged by other applications
Eventual adoption of RAIN readers in cellphones creating B2C engagement?
Rise of mobile robots that can integrate RFID for higher productivity
Reader type / Freq. 2017 number
(millions)
2017 value
($millions)
RAIN (portal, handheld, modules) 0.6 660
NFC/HF and LF 15 2070
LF Vehicle 62 118
NFC cellphones and other consumer elec. 1,000 N/A

~800 RFID
Companies
Globally
*IDTechEx estimates
of RFID revenue,
sample only, not
complete for all
companies
Highest RFID revenue companies
typically feature focussed integrators
/ solution providers and the largest
IC suppliers
Typically the most successful
integrators / solution providers focus
on one or two verticals
The middle of the value chain (i.e.
horizontal tag production) can be
lower margin so companies
differentiate through customization
for applications
Horizontal suppliers created pull
through demand by working directly
with end users in the markets
$100+ million*
Allflex Australia
Assa Abloy (HID) Europe
Avery Dennison, US
Invengo, China
Impinj, US
Nedap Europe
NXP Europe
Smartrac Europe
Zebra US
$20-$100 million*
Alien Technology US / China
Arizon/YFY
ASK, France
BoingTech China
Datamars, Europe
EM Microelectronic, Europe
Feig, Germany
HP, USA
Identive Group Europe/US
Mikron, Russia
Muhlbauer, Germany
Shangyang, China
SML, China
Ubisense, UK
Under $20 million

Strong NFC, RAIN
Many in trials, some
high volume roll-out
(RAIN)
Most RFID
manufacturing capacity
Strong RAIN, NFC
Many in high volume
roll-out (RAIN)
Strong supplier
base
Strong RAIN, NFC
Many in high volume
roll-out (RAIN)
Strong supplier base
(but more localised by
country/ fragmented)
Retail apparel
Person ID &
payment
Other
By Value Chain
(by company HQ)
Tags
Readers
Integration
Retail apparel
Person ID &
payment
Other
By Value Chain
(by company HQ)
Tags
Readers
Integration
Retail apparel
Person ID &
payment
Other
By Value Chain
(by company HQ)
Tags
Readers
Integration
Trends by territory

Data Logger Market
• Temperature data logging is most popular
• Logger costs $15 to $100, often reused
• Highlight excursions in transportation / use
• Large market for analytics, calibration etc.
• Little innovation
RFID with Sensors Disrupts the Data Logger Market
RFID Sensors
• RFID ICs with I2C connection or dedicated sensor ICs
• Leverage standardized NFC or RAIN readers
• Lowers data logger and system infrastructure cost
Source: Infratab

Predictive Maintenance from a
digital twin: e.g Hotspot monitoring
High temperatures is one of the
biggest threats to motor & generator
life cycle.
Passive RFID Sensor Labels
Moisture Detection
Detecting leaks in hybrid/EV
structures in the manufacturing
process
Detection of gases and toxic
compounds
Sensing film changes conductivity
with the parameter it is sensing.

RFID ICs with Large Area Printed Sensors
Printed and flexible electronics enables large area and relatively low cost sensor systems
• Printed temperature sensor with passive RAIN RFID IC or NFC IC
• Large areas of printed temperature sensors enable thermographic mapping
Source: PST Sensors
Source: Xerox Parc

0
2
4
6
8
10
12
14
16
2018 2019 2020 2021 2022
Active RFID/RTLS
Systems
Passive RFID Services,
Networking, Software
Passive RFID
Interrogators
Passive RFID Tags
RFID has a large TAM, despite
being one of the highest volume
electronic devices ever made:
large growth potential.
Growth in existing applications
through wider deployment
Many rapidly growing sectors
(healthcare, non apparel retail,
baggage, automotive…) with
billion+ tag volume applications
establishing
Businesses adopt RFID to become
more competitive
$Billions IDTechEx RFID Outlook

RFID Forecasts, Players and Opportunities
Forecasts by application, technology, territory, value chain
and more
www.IDTechEx.com/RFID
IDTechEx Research
Covering the Entire Market
The most comprehensive research into RFID markets:
• Over 30 applications assessed and forecast
• Historic and forecast sales
• Value chain and key suppliers
• Technology progression and trends

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