5. CHOOSING WHAT IS RIGHT FOR
YOU
Audience Demographics
Who will be moderating my page?
How much time do we have to devote to social
media?
6. QUALITY NOT
QUANTITY
You do not have to be on every
single social media site to make
an impact with your audience.
The most important thing is to
engage.
9. FACEBOOK 101
Page vs. Personal Profile Quiz!
Am I a human being?
Yes!
I need a personal profile
No!
I need a page
There are no exceptions!
12. WANT MORE TIMELINE?
Go to Shane Hudson’s presentation “Social
Media: Best Practices and Advanced Strategies”
at 1:30 p.m. tomorrow!
13. OK, I UNDERSTAND TIMELINE…
Now what do I post? I
don’t want my audience
to feel like that
Connect
Engage
Cohesive Voice
Quality vs. Quantity
Contests
16. TWITTER 101
What is Twitter?
Mentions
Direct Messages
Do’s and Don’t’s
Hashtags
#immakingthisupasigoalong
Must be willing to overshare—whether it is for
your company or for your personal Twitter.
21. CONTENT MANAGERS
Hootsuite/TweetDeck
Pros and cons of scheduled posts
Good for multiple people posting
Can be very insensitive if not careful…