Social media has changed how advocacy campaigns operate and reach their audiences. Campaigns can now utilize social networks and media to reach grassroots activists and thought leaders, engage audiences in two-way interactions, and amplify their messages through sharing and reposting. This allows campaigns to build larger audiences, measure engagement, and put pressure on policymakers as their messages are spread more widely. The document outlines strategies for utilizing different social media platforms like Twitter, Facebook, and websites to grow audiences and track the impact of social advocacy efforts.