How does a community, state or region foster the growth of creative companies and jobs? First, we must define what the Creative Industry cluster is and what businesses and occupations are in this cluster. How are creative industries measured? Can we come to a consensus on defining a core cluster for national comparison? Once we define the Creative Economy how do we grow it? Join the National Creativity Network for a lively conversation with panel experts representing organizations serving the creative industries and learn how these companies are contributing to new jobs and increased business. Presenters: Michael Kane, of Michael Kane Consulting in Massachusetts, has over 30 years¹ experience in economic and workforce development, sector organizing, and capacity-building throughout the U.S. Clients include the federal government, state governments, regional and local governments, national foundations, community foundations, CDCs, and labor unions. Christine Harris is CEO of Christine Harris Connections, dedicated to connecting and serving the creative community. She is also Executive Advisor to Creative Alliance Milwaukee Margaret Collins, is the Executive Director of the Center for Creative Economy, North Carolina¹s Network for Innovation, based in Winston-Salem. CCE launched from the Piedmont Triad Partnership where Collins directed the creative economy initiative between 2007-2011. The mission is to serve as a catalyst for innovation and stimulate connections between creatives and business through its programs, infrastructure and professional development.

1. The
RIPPLE
Effect
Growing the Creative
Economy Webinar
Please mute your phone: PRESS STAR-6
Email your questions, comments, or feedback to Wendy Liscow
wliscow@grdodge.org

2. WELCOME
WELCOME
WELCOME
www. NationalCreativityNetwork.org

3. HOUSE
Keeping
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Wendy Liscow wliscow@grdodge.org

4. Michael
Kane
Michael Kane Consulting
Mt. Auburn Associates
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input to Wendy Liscow
wliscow@grdodge.org

5. Creativity Works! Milwaukee Regional Creative Industries Project
Definition
Definition of The Creative Industries
Those organizations, individuals, and companies whose
products and services originate in artistic, cultural, creative,
and/or aesthetic content

6. Genesis of Our Creative Economy Work
 Began with Creative Economy project for the New England
Council in 2000
– Looked at CE as an economic sector and engine
– Included: non-profits, for-profits, and individual artists
– Data and definition conformed to NAICS codes, but also had to
custom the data for this sector
 Customizing included:
– Government employment -- e.g. libraries
– Higher Education -- e.g. Peabody Museum
– Artists as Sole Proprietors
– Musicians in churches
– Creative workers in other sectors -- e.g. architects in Construction

7. Why Focus on Creative Industries
1. Global Growth
In 2008, despite the 12%
decline in global trade, world
trade of creative goods and
services continued its
expansion, reaching $592
billion and reflecting an
annual growth rate of 14%
from 2002-2008
United Nations Conference on Trade and Development
Creative Economy Report, 2010

8. Why Focus on Creative Industries
2. International Competition
 Europe: United
Kingdom, Ireland, Denmark, etc.
 New Zealand
 Australia

9. Why Focus on Creative Industries
3. Initiatives Underway in U.S.
 CO, AR, LA, MT, MS
 New England, NC-Piedmont
Triad, Berkshires
 Providence, Detroit, New
York, DC, Columbus, Philadel
phia, Tucson, Austin, Denver,
Milwaukee

10. Creativity Works! Milwaukee Regional Creative Industries Project
Defining Creative Enterprise Segments
Creative Enterprise

11. Creativity Works! Milwaukee Regional Creative Industries Project
Defining the Creative Occupations

12. Creativity Works! Milwaukee Regional Creative Industries Project
Measuring Jobs in Creative Industries
What is being counted:
 All jobs in commercial and nonprofit enterprises in
creative segments. Includes creative occupations and
non-creative occupations – e.g. architects in architectural
firms, clerical and management staff in these firms.
 Jobs associated with freelance work and self-
employment. This includes sole proprietors or
contractors working on their own.
 Jobs in creative occupations not in the creative
industries. Examples include graphic artists working for
financial service firms or industrial designers working for
manufacturers.

13. Creativity Works! Milwaukee Regional Creative Industries Project
Measuring Jobs in Creative Industries
Total Employment = 66,707
Creative Enterprises Creative Talent
Other Workers in Creative Creative
Creative Workers in Workers in
Enterprises (e.g. receptionist Creative Enterprises (e.g.
in architecture firm; Other Enterprises (e.g.
graphic designer in ad product designer in
accountant in orchestra) agency; actor in theatre manufacturer, musician in
company) church)
33,319
15,827 17,561
49,146 Jobs 33,388 Jobs

15. Michael Kane
Michael Kane Consulting
mkaneconsulting@crocker.com
413-586-0403
Beth Siegel, President
Mt. Auburn Associates
bsiegel@mtauburnassociates.com
617-625-7770

16. Margaret
Collins
Center for Creative
Economy
Email your questions, comments, or
input to Wendy Liscow
wliscow@grdodge.org

17. Who Are We?
• Creative Economy Coalition - The Creative
Industries working group of the National
Creativity Network
• Independent, private, creative industry service
organizations
• Albuquerque, Berkshires, Maine, Milwaukee,
New Jersey, North Carolina, Oklahoma,
and Ohio

18. What Have We Learned?
• Need to define the
Creative Economy
• Data important
• Consistency needed
across states & U.S.

19. Jobs in the NC creative industries are
growing at a faster rate than all
other sectors.

20. How is the consortium growing the
Creative Economy?
• Serve as Hubs
• Network
• Symposiums
• Events
• Projects
• Advocate

21. Contact
Center for Creative Economy
Margaret Collins, Executive Director
336-608-3274 (o) 336-580-1037 (c)
MCollins@CenterforCreativeEconomy.com

22. Christine
Harris
Email your questions, comments, or
input to Wendy Liscow
wliscow@grdodge.org

23. EXPLORING A NATIONAL DEFINITION
OF CREATIVE ECONOMY
Presentation for:
National Creativity Network webinar
January 19, 2012
Presentation by:
Christine Harris
Christine Harris Connections
Creative Alliance Milwaukee

24. Private sector groups servicing the growth
of their creative economies
Oklahoma City, OK
Milwaukee. WI
Winston-Salem, NC
Portland, ME Berkshires, MA
Albuquerque, NM

25. NEA Research Grant Opportunity
 to promote public knowledge and understanding about the contribution of the arts
 expand body of evidence for the value and impact of the arts
 about 25 grants ranging from $10,000 - $30,000
Application deadline – November 8, 2011
Decision – April 2012
Start – May 2012
Auspices of National Creativity Network leadership

26. Defining the Creative Economy: A National
Profiling of Definitions and Datasets
Purpose: to inventory and summarize the definition and datasets used by
organizations who have profiled their creative economy/industries.
Goal: articulate a national sampling snapshot for defining creative economy, assess
the capacity and rationale for a potential national definition and core dataset, and to
understand the arts’ position and role within creative economy models across the
country.

27. Research questions posed
 How are creative economy/industries currently being defined
around the country through those entities that have articulated a
mission to serve these industries?
 What position and value have the arts organizations had in this
profiling and how are they being impacted?
Email your questions, comments, or input to
Wendy Liscow
wliscow@grdodge.org

28. Research Design
• Principal Investigator: Christine Harris. Co-Principal Investigator: Margaret Collins
• National Advisory Council including members of Creative Economy Coalition, Dee
Schneidman from NEFA, Deidre Meyers from Oklahoma Dept of Commerce, Helena
Fruscio, MA Director of Creative Economy, Michael Kane of Michael Kane Consulting,
Robert Donnan of RTS
 Identifying participating creative economy/industry communities
 Constructing a survey instrument
 Reviewing and comparing written definitions
 Reviewing and comparing data set measurements
 Reviewing and summarizing other research, such as AFTA and WESTAF indexes
 Segment analysis of major creative economy industry segments
 Nonprofit arts analysis
 Recommendations and next steps

29. Deliverables
 Answering the research questions
 Analysis of how the arts are fitting within the creative economy
definition; how they are being served
 Recommendations; i.e. should we work toward a national definition? If
so, how?
 What are the priority next steps?
 30 to 50 page research report

30. Contact Information
CHRISTINE HARRIS
CEO, Christine Harris Connections
www.charrisconnect.com; christine@charrisconnect.com
414-379-1011
Senior Consultant
Creative Alliance Milwaukee
www.creativealliancemke.org; info@creativealliancemke.org
414-347-0131

31. QUESTIONS
RESPONSES
Email your questions, comments, or
input to Wendy Liscow
wliscow@grdodge.org

32. SAVE
The Date…
1. Look for a survey following this webinar
2. Future webinars:
3rd Thursday every other month:
February 16, 12:00-1:00pm EST Crayola Chief
Creative Officer
March 15, 12:00-1:00pm EST Open Mic

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34. Thank You
Thank You
Thank You