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Similar to India Maize Summit 2015 - Session 5 - Mr. Shourov Mukherjee, Monsanto, on Improving Quality and Production: Technology and Other Inputs (20)
India Maize Summit 2015 - Session 5 - Mr. Shourov Mukherjee, Monsanto, on Improving Quality and Production: Technology and Other Inputs
1. India Maize Summit 2015
Improving Quality and Production: Technology and other inputs
1
2. Current Status: The Agricultural Productivity Gap
The small-holder farmer is less informed hence less productive
2
~85%
Population in
Developing
Countries
~15%
Population in
Developed
Countries
~40%
of population
work in
agriculture
~3%
of population
work in
agriculture
Developing Countries
produce
only 60%
of the yields
produced by
Developed countries
~118M
Smallholder farmers
in India
Corn Production in
India: CAGR
5.5%over last
ten years
India’s Yield @
25 Qtl/HA is
less than half
the global
average of 55
Qtl/HA
Monsanto Company Confidential
SOURCE: FAO World Census 2000, IFPRI The Future of Small Farms, AMIS Phillips-McDougall, India Maize Summit 2014
3. Current Status: State-wise Corn Productivity
3
Rajasthan
Production: 2.1 MnMT
Productivity: 1.9MT / H
Bihar
Production: 1.4 MnMT
Productivity: 2.33MT / H
Madhya Pradesh
Production: 1 MnMT
Productivity: 1.25MT / H
Andhra Pradesh
Production: 4 MnMT
Productivity: 5.7MT / H
Karnataka
Production: 4.4 MnMT
Productivity: 3.38MT / H
Maharashtra
Production: 2.6 MnMT
Productivity: 2.9MT / H
Monsanto Company Confidential
SOURCE: India Maize Summit 2014
4. Current Status: State-wise Problem Areas related to
Productivity
4
Rajasthan, MP, UP
Low Hybridization
Bihar, WB
Weeds, Borers
Andhra Pradesh
Weeds, Insects, Standability
Maharashtra, KTKA
Weeds, Insects,
Drought Tolerance
Monsanto Company Confidential
5. 5
How do I
market my
produce?
How do I
manage
environmental
vagaries?
How can I
‘LEARN MORE’
to
‘EARN MORE’?
Who can I
‘TRUST’?
Where can I
‘ACCESS
INFORMATION
EASILY’?
Is there a ‘SINGLE
SOURCE’ for
‘INFORMATION’ ?
Other Challenges Faced by Smallholder Farmers
Monsanto Company Confidential
6. Empowering the Smallholder Farmer
DDFC: A 2-way Interactive Services Model
Monsanto Company Confidential
About
DDFC
From 12K corn farmers in 2010
the no. of registered farmers
has gone up to 0.67M in 2014
Agronomy Advise and
Diagnostic Services
Reaching small farmers in 18
states in India in 7 different
languages
Experts offer
Personalized
Crop Advisory on IssuesInbound Advisory Outbound Advisory
Farmers benefit with
healthier and higher yields
Farmer Calls Call-centre to
register and address issue Value To Farmer From Service
Source: AC Neilsen Report
6
7. Farmer Information Needs and dependencies
DDFC: Delivering and Creating Value
Monsanto Company Confidential
SOURCE: AC Nielsen Study-Jan-14
Sample -1600
Implementation 80-90%
47 40 14
23 55 22
34 49 16 1
13 59 29
51 30 19
49 43 6 2
60 33 6
26 42 28 5
33 50 17
26 60 13
60
62Which hybrid seed to buy?
32Information on Pest Management
30Information on Disease Management
30Information on Irrigation Management
27Information on Plant Nutrition
23Pre-sowing requirements
23Stunted growth / yellowing of leaves
20Information Weed Management
9To check Mandi prices
7For Weather Forecast
1For Post-harvest Information
Reason for Call
Fully
Implemented
Partly
Implemented
Not
Implemented
Not
Applicable
7