The annual fashion auction held by Northampton Business School's second year fashion marketing students was a huge success. Over 300 people attended the event, where they viewed student-designed garments on the catwalk and bid on the designs. The event raised money that will help fund graduate design students' participation in London Fashion Week. Feedback on the event was very positive, with lecturers and designers praising the students' hard work and professional execution.

1. The Dollhouse Annual Fashion Auction proved to be a huge
success for Northampton Business School’s second year Fashion
Marketing students. Held in March at Ghost Nightclub, the spectacle
showcased a catwalk style show of one-off garments, along with the
opportunity for the audience to bid on the handmade designs.
Over the past few months, the second year Fashion Marketing
students have been working hard on putting together their Annual
Fashion Auction, and the hard work certainly paid off. Around 300
people attended the event, watching in awe at the gothic-themed
models on the alternative styled catwalk.After the show the bidding
began, with hundreds of garments walking out the door at bargain
prices.To conclude the night, local music artist, Elena Josepha
performed her hit single ‘Girl on Girl’, whilst the crowd danced the
night away.
In regards to the massive effort put in by the Fashion Marketing
cohort, fashion lecturer,Vicki Dean, from the University of
Northampton was quoted telling the students,‘You managed to
successfully implement a fantastic show which demonstrated clear
attention to detail, both aesthetically, conceptually and theoretically.
As a course you sit at the interface between two schools The Business
School and The School of The Arts, last night you showed just how
successful good team work and partnership can be.We’re very proud
of you all’.
Independent fashion designer, Emmeline Child, also commented on
the success of the night, saying that ‘The event as a whole ran very
well, and the fashion team were well and truly blown away! You really
have raised the bar for next years students!’
The success of the event was also made possible with the help from
Ghost Nightclub,The Body Shop, Impressions Hair and Namal Lanka
Photography.
Not only was the University of Northampton’s Annual Fashion Auction
a platform for both fashion design and marketing students alike to
exhibit their multitude of talents, all the proceeds raised from the
University of Northampton’s Annual Fashion Auction will go towards
assisting this year’s graduate design students display at London’s
prestigious Graduate Fashion Week.
Huge Success for the Dollhouse,
the University of Northampton’s
Annual Fashion Auction
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BUSINESS WISEJ U N E 2 0 0 9 E D I T I O N

2. NBS is an established Accredited Study
Centre for CIM qualifications, having
prepared its students for success for
over 20 years.
The latest revision to CIM’s qualifications syllabus sees NBS well-placed to
deliver the new versions – and to extend its suite of CIM awards to include
the Professional Certificate in Marketing, to add to its existing offers of the
Professional Diploma and the Chartered Postgraduate Diploma.
This is an exiting time for the Institute, which seeks to place marketing
at the heart of business. NBS is exited to support the profession and its
leading body, the CIM, in this aspiration.
Main advantages of the new qualifications at a glance:
• Relevant marketing knowledge for business today – each qualification
contains content developed from feedback from employers who have
stated what skills and competencies they expect marketers to have.
The qualifications are also mapped to the Government’s National
Occupational Standards for Marketing.
• Qualifications facilitate career progression for aspiring marketers
– clear route to Chartered Marketer status with recognition for
achievement along the way.
• Improved learning experience – the practical nature of the qualifications
with direct relevance to business means that learning can be applied
immediately.The new assessment methods encourage this.
• Greater contribution to the business process – the content of each
qualification now clarifies the role of marketing in business and
covers the different stakeholder groups in detail. Demonstrating this
knowledge will give marketers greater credibility in the organisation.
• Improves knowledge of marketing regardless of industry – the syllabus
is relevant for people working in a not-for-profit organisation or the
public sector as well as those working in business to business or
consumer marketing.
• Staying up to date with the latest marketing techniques and issues –
the qualifications include content around changes in use of technology,
social marketing, legal aspects of marketing and stakeholder marketing.
Northampton Business School launches new
Chartered Institute of Marketing qualifications
Students on the tourism consultancy
module were this year set the task
of working with external clients to
produce a report on accessibility within
particular sectors of the tourism sector
in Northamptonshire.
Students formed their own
consultancy groups and worked with
partners from Silverstone Circuit,
Sundial Venues Events Group,
Northampton Heritage Trust, and
Northamptonshire Enterprise Ltd.
The nature of the consultancy project
allowed students to investigate the
national, regional, and local context
of improving accessibility for disabled
visitors across the Business, Sports, and
Heritage tourism sectors. Following their
successful research and consultancy
reports, all of which were of a high
standard, they were then tasked with
presenting the findings of their reports
back to our industry partners. Our
partners in industry commented on the
professionalism of our students and
complimented them all on their hard
work; it was a great credit to them that
many of the recommendations given by
our students will be carried forward;
“The recommendations made by your
students can be addressed directly at
our next board meeting and finances
permitting many of them can be carried
forward with immediate effect to further
ensure we are meeting all of our clients
needs, now and in the future”
Tim Chudley, Managing Director; Sundial
Venues Events Group
Final Year Tourism students
Tourism Consultancy Project
For more information, please contact RogerWilletts (Course Leader) on 01604 892036 or email: business@northampton.ac.uk
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3. Regal Links
Althorp House collaboration
N
BS was delighted to receive Anna Semler from the Althorp House retail and website
shop, along with Samantha Squire (a placement student at Althorp) earlier this year
when they delivered a project brief to our E-Retailing group.
The project brief required students to evaluate the feasibility of developing an expanded
internet shopping capability for Althorp House, a stately home that is engaged in a range
of activities from events to hospitality.Their current website “shop” offers a limited range
of specialised/exclusive merchandise.
Assignments achieving the highest grade markings will be considered by Althorp House
in conjunction with existing business plans for the expansion of their website.
Dave Larkan (Course Leader) commented that ‘This is a very exciting opportunity for
students to engage in ‘live’ projects which could positively impact the work of a prestigious
local estate. Quality of work is expected to be extremely high.’
MBA Dinner 2009
NBS was delighted to welcome Milan Shah
as guest speaker to its second MBA dinner
on the 9th May 2009. A member of The
University of Northampton’s Governing
body and spice trader by profession, Milan
Shah engages in international policy and
representation work via the EU lobby for
agri-produce traders, CELCAA, and recently
retired as President of the global trade body
for general produce traders, the IGPA.Within
Northamptonshire, Milan is a Board member
of both Northamptonshire Chamber and
Northamptonshire Enterprises, where he
chairs its Enterprise Committee. He is a
Fellow of the Institute of Directors and
holds a Chartered Director qualification,
with a focus on corporate governance. He
is also a Member of the Chartered Institute
of Arbitrators, specialising in international
commodity trading disputes.
Attending MBA student Phuong Nguyen
(shown above with Dr. Ian Brooks, Dean)
commented:“The event was a great
opportunity for staff and students to network
and discuss the MBA programme over the
past year. Milan Shah delivered an interesting
talk, full of practical business knowledge
and experience and it was an invaluable
opportunity to exchange ideas and progress
new developments for the future.”
HRM Student Achievements
Every year the CIPD Northamptonshire Branch recognises the achievements of CIPD students through a series
of awards at their AGM. This year, two students will receive awards in recognition of their performance on the
DPD programme in NBS. Sharon Henry, who works as an HR manager at Milton Keynes Council will receive an
award for the best management report. Nicola Robertson, from GB Mahle will receive an award for consistent
and outstanding achievement on the DPD programme. Congratulations to both students.

4. In Northampton Business School (NBS)
Information Sciences (ISc) are delivering a
first class provision and producing students
highly skilled to make a distinct impact in
business IT.
NBS is actively involved with the Government’s
e-skills programme BigAmbition:“an initiative
designed to address the falling numbers of
students taking IT-related degrees.”
FIRST CLASS ISc PROVISION
• FIRST to deliver Service Management
Masters Degree in the world
• FIRST to offer full Distance Learning
Option for MSc ITSM
• FIRST to embed Service Management
into undergraduate programme
• FIRST to actively recruit and give
accreditation for professional
qualifications in ITIL
• First to embed SFIA into all provisions
• First academic partner of SFIA
“The IT professional workforce in the UK
has almost doubled in the last 12 years:
from 550,000 to around one million today,
and will continue to grow strongly over the
coming decade.At the same time, every year
fewer young people choose to undertake an
IT-related Degree, with a drop of around half
(46 percent) since 2001.There is a mismatch
here that urgently needs to be addressed.”
(Karen Price, Chief Executive officer for
E-Skills UK, 2006)
FIRST IT SERVICE MANAGEMENT MSc IN
THE WORLD
The launch of our pioneering MSc IT Service
Management impressed the IT Service
Management Forum (itSMF) so much that
they awarded the University their Innovation
Award in 2008 for the FIRST MSc IT Service
Management Degree in the world. Currently
PG students come from a wide range of
organisations and industries including BT,
BBC, European Central Bank, National Audit
Office, Ministry of Defence , Prudential,
Universities , Roche, Serco, Ministry of Justice,
NHS ,National Police Forces and Councils,.
Whilst some of our graduates have secured
IS jobs at Hewlett Packard, IBM, Nationwide,
Marval and Microsoft. Ullas Jagadish was
our First International Student to be
offered a job at IBM in India and is now
Service Delivery Manager for IBM Global
Infrastructure.These students are reaping the
appropriate professional rewards.
FIRST ACADEMIC ACCREDITOR OF ITIL
QUALIFICATIONS
The ISc team have an articulation agreement
with ISM and were the first to actively
recruit and give accreditation for professional
qualifications in ITIL enabling students with
no first degree to step onto the Postgraduate
programme.The Institute of IT Service
Management now offers our students free
membership.Acknowledgment of Prince2
and other ISEB and related professional
qualifications can form part of our APEL
programme. Our aim is to offer flexibility
and continual personal development.We
offer the first completely Distance Learning
MSc ITSM and, using the awarding winning
innovations from our MSc we are the first
to embed service management into our
undergraduate programme. Our Field Chair,
is the first and (currently) only academic
member of the itSMF Qualification and
Certification Executive Committee and the
Special Interest Group in Education.
ULLAS JAGADISH comments “The MSc
in IT Service Management course has
been the perfect gateway for me to enter
a challenging and respectable position
in a world class organisation like IBM.
This was possible in spite of the current
global climate.The sheer knowledge in
Service Management gave me the edge
over other candidates who were more
experienced than me.All the modules
covered in the course added value to
me.The BCS events organised by Susan
Bailey were very informative and any
postgraduate student would welcome
such initiatives.The IS department has
played a supporting role ensuring the
availability of appropriate literature as
well as 24x7 facilities.The University as
a whole has been great experience. I was
also a part of Community Volunteering
team engaging in various activities that
helped me to understand the community
better and an opportunity to serve
them. My memorable experience was
the Tea invitation by the Hon. Mayor of
Northampton at The Guild Hall.”
FIRST CLASS
COMPUTING AT NBS
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5. FIRST UNIVERSITY PARTNER FOR SFIA
The ISc team in NBS launched the 3 year
undergraduate BSc in Business Computing
Systems “To create industry ready, well–
equipped business computing graduates
for the 21st century” and to address the
“significant year-on-year decline in young
people choosing IT-related degrees”. In
an innovative move ISc were the first to
embed SFIA skills into all undergraduate and
postgraduate provisions.
“The Skills Framework for the Information Age
(SFIA) provides a common reference model
for the identification of the skills needed by
industry to develop effective Information
Systems (IS) making use of Information
Communications Technology (ICT)” (SFIA).As
a direct result of the ISc teams comprehensive
mapping of skills against UG and PG degrees,
The University of Northampton Business
School is the first university to be accepted as
SFIA accredited partner and to be invited to
sit on the council with prestigious members
from organisations such as IBM and The
Cabinet Office.
THE BRITISH COMPUTER SOCIETY (BCS)
The Northampton branch of the BCS has
played a significant role in awarding prizes,
as well as kudos, to our “best” and “most
promising” students.The membership
of the branch has grown steadily since
2004 and now has over 820 members,
from Northampton, Milton Keynes and
the surrounding areas.The branch holds
several events each year, many of which
are hosted by The University.These serve
the twin purposes of being informative
and interesting as well as forming good
networking opportunities for the profession.
Events have included: computer forensics;
security vulnerabilities; project management;
virtual enterprises; the skills gap and techno-
addiction. Our students are encouraged to
join the BCS at an early stage in order to
develop a professional ethos and provide
aspirations for their future careers. Field
Chair, Susan Bailey has recently become
the first female Fellow of the British
Computing Society at the University.
A TASTE OF THE HIGHER LIFE
ISc offers exciting opportunities to take
advantage of this first class provision.To
develop your computing skills without
committing yourself to a whole programme
why not become an Associate Student.
Innovative delivery using pod casts, web logs,
wikis, online assessments and guest lectures
from industry practitioners and a dedicated
team provides hands on experience with a
broad base of IT tools, such as; Open source
and commercial industry standard software
and methodologies such as Oracle, PHP,
PRINCE 2.All modules are mapped to Skills
For Information Age [SFIA] and aligned to
professional qualifications where appropriate.
The ISc team are highly qualified, skilled,
research active staff, with commercial
and academic experience and members
of professional bodies; HEA, BCS and ITIL.
A range of modules and business skills
including;‘Web Development’,‘Systems
Analysis’ and ‘Quality Systems’,‘Database
Architecture’ and ‘Database Application’,
or ‘Project Management’ and ‘Service
Management’ are offered.
If you are interested in business computing
systems and want to widen your computing
knowledge, update or recognise your existing
skills you could be one of the professionals
with the computing expertise needed to
address the serious shortfall and support the
UK’s knowledge economy.
Associate Students can study up to two
undergraduate modules without committing
to a whole programme. Enjoy all the benefits
of being a member of the University,
studying alongside other full and part-time
students, attending lectures, seminars and
practical labs and gain credit for study by
undertaking assessments.
Formal qualifications are not necessary
for many undergraduate modules, just
enthusiasm and realistic outlook on what
study involves. Our Accreditation of Prior
Learning (APL) scheme recognises that
many students, particularly mature students,
enter university with an extensive range
of expertise, skills and knowledge derived
from a variety of professional, vocational,
community, leisure and personal contexts.
By 2017 technology jobs will outstrip all
other parts of the economy – Be ready. For
further information relating to Information
Sciences at Northampton Business School
contact Susan Bailey on 01604 892036 or
business@northampton.ac.uk
MANISHA CHAMPANERI
“I feel the knowledge I have gained is
invaluable. I am in no doubt that this
groundbreaking MSc in ITSM, with its
strong focus on international standards
and best practices such as ISO/IEC
20000, PRINCE2® and IT governance,
is becoming a mainstay offering.”
CIARAN LONSDALE
“Literally everything
I’ve learnt seems to be
relevant! I am thankful
to have received an
education so well
aligned to cutting
edge practices in the professional
workplace, such as ITIL and PRINCE2.
Coming to Northampton Business
School for the Business Information
Systems Top-up year was invaluable
to my understanding of Business and
IT, which I only fully realised once
in the professional workplace. My
time at Northampton put me in an
advantageous position.”
LARISSA MANN
Larissa who works
at Nationwide says
“Within my second
year of study I was able to secure
a new role within IT as a direct result
of the knowledge and skills that I
had gained through the course on
databases and SQL, the development
lifecycle, analysis and design
techniques and web development,
to name but a few.”

6. Saturday 7th May saw our Events Management students taking a trip
to the ‘2009 FIA GT Championship’ at Silverstone.The day consisted
of a tour around the circuit with commentary from Silverstone’s events
management and safety teams. Students were able to appreciate the
practical as well as theoretical need for quality, strict budgeting and
safety in event planning and design.The FIA event was broken down
into each component (using large scale planning documents) which the
students were able to keep for future reference.
Students were given V.I.P treatment for the day and were able to watch
the races, wander into the paddocks and talk with the race teams. By
far the most positive aspect was that our students were able to get
individual attention from the event organisers and ask as many questions
as they liked to further their practical knowledge of the various, and
diverse components that make up our events industry and ensure it is
one of the very best in the world.
The University of Northampton is now a member of Eventia, an
Industry association which is the voice of the events industry and will
provide our students with further industry reports, guest speakers, and
allow the events management course team to keep up to date with all
developments in the industry.
With a view to developing
closer ties with the regional
food drink industry,Adrian Pryce,
a senior lecturer in Northampton
Business School’s Business
International Management division,
is interested in hearing from anyone
working in or involved with food
drink or associated companies in
the packaging logistics areas, and
also professional service firms with
a strong industry focus.
Our objective is to deepen our
knowledge of this key sector, one
of the East Midlands four strategic
priorities, as the East Midlands in
general and Northamptonshire
in particular display signs of an
evolving industry ‘cluster’, being
especially strong in ready meals and
prepared foods eg salads, as well as
having high profile producers such
as Weetabix close by.
A database is being built up
gathering the following information:
* Alumni working in the sector
* All sector contacts
* Academic contacts in other
universities with an interest in the
sector, including overseas
* Food drink industry case studies
(from anywhere in the world)
* Academic articles, books and
other pedagogical material drawn
from the food, drink related
industries
If you would like to contribute,
please contact Adrian Pryce
on 01604 892036 or email:
adrian.pryce@northampton.ac.uk
Calling all foodies!
Events Management Students drive
out to Silverstone Circuit
Northampton Business School is delighted to announce
the opening of Chesham House, in Kettering. Chesham
House is an historical listed building which has been
refurbished creating high quality office units, hotdesking and
virtual office solutions. Chesham House is the perfect venue
for new and growing businesses offering the following facilities;
• 11 small/medium office units (some with kitchens) with easy
in easy out terms
• Free parking for office tenants
• Hot desking and virtual office solutions
• Meeting/training room for hire
• Communal kitchens
• Security 24/7 access
• Supervised reception
• Business Link support services on site
The Centre is aimed at businesses within the design and
technology sector though other sectors will be considered.
For further information please contact 01604 892036.
Exciting Openings
at Chesham House
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7. NBS launches new
Foundation Degree
in Retailing
N
orthampton Business School is delighted to launch its
Foundation Degree in Retailing, which will accept its first
cohort of students in September 2009.
The introduction of this course comes at an important time for
the retail sector.We are all aware of the current economic climate
and the challenges that this is presenting for employers and
employees alike. Nevertheless, retail remains the UK’s largest private
sector employer, employing around 3m people in nearly 300,000
organisations. Indeed, February 2009 saw positive growth in sales in
food, parts of non-food and non-store retailing, demonstrating the
resilient nature of parts of the sector.
Although trading conditions are undoubtedly tough, the importance
of investing in training and education has never been greater.
Skillsmart Retail, the Sector Skills Council for retail, urges retailers “
to continue to invest in skills over the coming months … [to] ensure
that retailers have the skilled staff they need to take full advantage of
the upturn when it comes”.This should come as no surprise to retail
employers. Data from Skillsmart Retail indicates that the retail sector
suffers from a high level of staff turnover, with retailers in the East
Midlands reporting particular difficulties in recruiting staff possessing
customer handling, teamworking and management skills. Investing
in retail employees, whether they are sales staff or managers, can
improve levels of customer satisfaction as well as helping to attract
and retain high quality staff by providing opportunities for career
development.To set this in context, Skillsmart Retail reports that each
member of sales staff that leaves costs the employer £2550, rising to
£4300 for each manager that is lost.
The Foundation Degree in Retailing at Northampton Business
School addresses skills shortages identified by regional retailers,
and is consistent with Skillsmart Retail’s vision for the future of
retail qualifications whilst being delivered in a flexible format to
accommodate the needs of learners in work.
The course is designed for all retail employees, and is completed
over a period of two academic years (September to June). In line
with Skillsmart Retail’s vision, the course develops retail-specific
expertise (e.g. merchandising), professional expertise (e.g. finance
and human resources) and generic expertise (e.g. team working and
customer service).The flexibility of the course is achieved by using
a combination of daytime, evening and work based learning.Work
based learning is a form of experiential learning that utilises the
workplace as a means of enhancing students’ skills and knowledge.
According to Anne-Marie McGillion, Head of the Centre for Work
Based Learning at Northampton Business School,“… this style of
learning is recognised within higher education as a valuable tool for
offering students the opportunity to develop their professional and
personal skills, to apply and expand their knowledge, to increase their
confidence and to improve their employability status”. Students
therefore attend classes for just one morning and one evening per
week during the 26-week academic year in addition to the work
based learning.
A key feature of the course is the use of client projects, where
assessed work is based on real retail problems. Recent projects have
been completed for Sainsbury’s, Daisy Roots, Barclaycard Business,
Northampton Town Centre Management team and Althorp House,
giving students the opportunity to exercise their learning in different
parts of the retail sector.
For more information about the course, please contact
Dave Larkan (Course Leader) on 01604 892036 or email:
business@northampton.ac.uk
Enterprise Club
The University of Northampton’s Enterprise Club has filled 25
places on the new regional start up programme for graduates and
undergraduates, Enterprise Inc. 25 would be entrepreneurs will spend
the rest of this year planning and training for the launch of their
business idea before receiving a bursary to help with their start up
costs. Around half of those accepted onto Enterprise Inc. are current
undergraduates at The University of Northampton and we wish them
luck with their future business.
Local schools were invited along to Northampton Business School
in June for a business enterprise day.Year 12 students had a taste of
what skills are needed to run their own business as well as exploring
their own strengths in a creative way.They were also able to get a
first hand look at what the Business School has to offer. For further
details please contact Sharon Irwin on 01604 892036 or visit the
Enterprise Club website at www.northampton.ac.uk/enterpriseclub

8. NBS manages the Business Link Start-up
Service contract in Northamptonshire; a
one stop shop for anyone wanting to start
a business.This free service offers; business
skills workshops, support from a business
advisor and a qualified mentor, helping
entrepreneurs start up their own business and
survive through its first year.We are delighted
to report that, at end of year (2008-09; 5April
09) we have surpassed all our key targets, the
‘headline’ outcomes being:
673 jobs created
435 businesses started
228 businesses receiving mentoring
751 people assisted with skills development
The NBS BLSS service has been audited by both
KPMG and EMB and passed both audits with
flying colours. Customer satisfaction statistics
report that over 90% of clients were very or
fairly satisfied with the service we provided.This
matches, exactly, the 90% of our students who
reported overall satisfaction with our teaching/
learning in the National Student Survey (NSS)
– placing NBS 13th out of 110 business schools
in the UK.
BLSS is supported by banks, accountancy
practices, local government and the third sector,
a number of these ventures include:
• Barclays in Northampton,Wellingborough,
Kettering, Brackley and Corby, who promote
the service to clients.
•Around 12 small to medium accountancy
companies involve themselves in our activities,
such as awarding grants and delivering
mentoring support to new businesses.
Representatives from these companies
regularly attend Enterprise Club meetings,
which brings entrepreneurs from the local area
together to network and share knowledge and
expertise.
The BLSS team also have frequent contact
and joint working with all Northants Local
Authorities, a few of these joint working
ventures include:
• Corby – through contacts with the LSP board
and the ERDF steering group, we deliver
enterprise coaching to hard to reach groups.
• Kettering – by providing joint training events,
are involved with the LSP board, and have
worked with them to open Chesham House as
a new business centre.
• Northampton – we are working with
economic development to develop a
programme for market traders to improve
performance and sustainability.
The BLSS team are also working with the
following organisations on joint events, to join
up provision, and to refer clients to each other:
• Job Centre Plus - across county • Endeavour
training – Corby • Corby Community
Partnership •Wellingborough Innovation
Centre • NNDC • Evolve your future –
Rushden •TNG – Countywide • HM Prison
Wellingborough – business start up training
and accredited level 4 module delivery to
prisoners
ContactWray Irwin on 01604 892036 or
email: business@northampton.ac.uk for
further information.
RESEARCH NEWS
Over One-third Admit Technology Addiction
Over one-third of respondents in a groundbreaking global study admit
to technology addiction.This research, conducted by Northampton
Business School , Cranfield School of Management, and AJM Associates,
examines the effects of information communication technology (ICT)
on individuals. Quantitative data from over 1,200 respondents across
a broad spectrum of society ranging from lower income groups to top
managers and directors enabled the researchers to divide responses
into four separate profiles regarding technology adoption, work-related
usage, personal related usage, pleasure orientation and addiction to ICT.
The research team labelled the four profiles as: 1) TYCS (Technical
Younger Company focused with high Stamina), 2) MACS (Middle Aged,
Corporately minded and Senior (in terms of role), 3) YACS (Young
Autonomous, personally well Connected and Sensitive (in their
conduct of personal relationships), and 4) HOCS (Hands on Older,
Corporately minded but Static (in terms of job related mobility).
“Shockingly,” states Dr. Nada Kakabadse, Professor in Management
and Business Research at Northampton Business School,“over 70%
of the YACS indicated that they spend up to 50% of their working day
accessing social network sites such as Facebook and MySpace to satisfy
their social/personal needs.”The report shows that more than 50%
of all four clusters admit to using the internet for flirting, affairs and
sexual advances. Over 55% of the YACS stated they have made sexual
advances online and have had direct or indirect sexual advances made
towards them in return. Similarly, between 26% and 47% of the other
three groups admit to being the target of sexual advances and between
18.5% and 35.9% to making sexual advances.
The full report is published by Cambridge-based Sigel Press as an
electronic whitepaper download and is available at www.sigelpress.com
Business Link Start-up Service (BLSS)
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