Merging Traditional and Digital Media by คุณบัญญพนต์

1. • Creative Inbound Marketing
• Integrated Offline with Online Marketing Campaign

2. Presented by @daydev
Banyapon Poolsawasd
http://www.daydev.com
Twitter: @daydev
Facebook:
http://www.facebook.com/banyapon
Google+: Banyapon
• Creative Inbound Marketing
• Integrated Offline with Online Marketing Campaign

3. INBOUND DIGITAL
MKT MIX
Web
KOL SEO Seeding
Strategic Creative Online Planer
EDM PPC
CAMPAIGN
Mobile FB Ads
Ads
Mobile FB
Fan Page
Search Ads
* Banner Ad
Display network
contextual ads Display
Interactive Banner
Rich Media Banner Ads*
Video Banner

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27. Customized something for
Play 20% Someone
Watch
Custom
Girl
friend
Love 80%
Shared or Invited to Friends
Get Friends 100%

28. “Aggregation”

29. Open Graph

30. Once upon a time
Pine

39. I want to see her With “Good Copy” Consider / Funny
or “Reward” enjoy with shared
Secret album.
A Digital Campaign
with Open Graph
Or API.
Create (and request access)
Administrator Control
Allow
Access
FIN!
Open Graph OK
Her Secret Album

43. Find Friend
Twitter API
Google API

46. GOOD
iDEA
BAD
iDEA

58. THANK YOU
Banyapon Poolsawasd
http://www.daydev.com
Twitter: @daydev
Facebook:
http://www.facebook.com/banyapon
Google+: Banyapon
• Creative Inbound Marketing
• Integrated Offline with Online Marketing Campaign

59. THANK YOU FOR ATTENTION