Content Marketing: Build an Audience that Builds Your Business by Niwat

1. CONTENT MARKETING
Niwat Chatawittayakul @butthun

2. KEY DIGITAL MARKETING
TREND 2013
BrandBaker was established by a group
of digital specialists that love to bake fresh
creativity through digital media.
We believe “Brand is the same as
Bakery” since they have many
common needs, the right knowledge,
right time, right resources, right people
with the special attention, in order to
bake the brand to be successful and
delicious for customers.
We, BrandBaker, are your marketing
chef who specialized in baking the
brand by using the fresh ideas, fresh
ingredients, and fresh people from the
fresh recipe.
The brand we bake will always be
fresh and be the best taste brand
which will make your customers
starving.
BrandBaker Co.,Ltd.

3. KEY DIGITAL MARKETING
TREND 2013
CREATIVITIY
OF MOBILE =
CONTENT MOBILITY
CROSS
BIG DATA COMMUNI
IMPACT CATION
BrandBaker Co.,Ltd.

4. KEY DIGITAL MARKETING
TREND 2013
01. Multi-Screen
Combination Interaction
Source : google research
BrandBaker Co.,Ltd.

5. KEY DIGITAL MARKETING
TREND 2013
01. Multi-Screen
Combination Interaction
Source : google research
BrandBaker Co.,Ltd.

6. KEY DIGITAL MARKETING
TREND 2013
02. Multi- Digital
Commerce
Mobile / Website / Facebook
Commerce
Source :
BrandBaker Co.,Ltd.

7. KEY DIGITAL MARKETING
TREND 2013
02. Multi- Digital
Commerce
Mobile / Website / Facebook
Commerce
Source :
BrandBaker Co.,Ltd.

8. KEY DIGITAL MARKETING
TREND 2013
03. Everywhere Website
Source :
BrandBaker Co.,Ltd.

9. KEY DIGITAL MARKETING
TREND 2013
04. Responsive Webdesign
Source :
BrandBaker Co.,Ltd.

10. KEY DIGITAL MARKETING
TREND 2013
05. Responsive Webdesign
Source :
BrandBaker Co.,Ltd.

11. KEY DIGITAL MARKETING
TREND 2013
06. CREATE ONE
PUBLISH EVERY WHARE
Source :
BrandBaker Co.,Ltd.

12. KEY DIGITAL MARKETING
TREND 2013
06. CREATE ONE
PUBLISH EVERY WHARE
Source :
BrandBaker Co.,Ltd.

13. KEY DIGITAL MARKETING
TREND 2013
07. CONTENT
MARKETING
/ VISUAL STORYTELLING
BrandBaker Co.,Ltd.

14. KEY DIGITAL MARKETING
TREND 2013
YouTube users stay on the site for an
average of 16.2 minutes per visit, while
Pinterest users stay for 15.8 minutes,
Facebook users stay for 12.1 minutes and Twitter
users a mere 3.3 seconds.
http://agbeat.com/real-estate-technology-new-media/pinterest-users-time-on-site-nearly-matches-youtube/
06. CONTENT
MARKETING
/ VISUAL STORYTELLING
BrandBaker Co.,Ltd.

15. Brand Owned Digital Media

16. Brand Owned Digital Media

17. Brand Owned Digital Media

18. Brand Owned Digital Media

19. Brand Owned Digital Media

20. Brand Owned Digital Media

21. Brand Owned Digital Media
Media need Contents

22. Consumers connected and always
on to consume Digital Content

23. Our Owned Media need Contents
Consumers connected and always on
to consume Digital Content

24. http://youtu.be/Q5Tt5JSRsOc

25. Why Content Marketing is Key
Trend of Digital Marketing
2013-2020

26. Why’s Content Marketing is the
Keystone of Digital Marketing
Don’t
Trust
GEN S Advertising
MOBILE < Much
SO LO MO / MOBILITY
Pro- / NEW
Consumer DIGITAL
Connected CONTEXT CROSS
/ Always COMMUNI
On CATION
Behavior
BrandBaker Co.,Ltd.

27. Why Content Marketing is Key
Trend of Digital Marketing
2013-2020
CONSUMER DIGITAL ERA
BEHAVIOR (Technology)

28. What’s Content Marketing
• History of Content Marketing.
• Why Content Marketing is Key Digital
Marketing Trend?
• What’s kind of Content Marketing?
• Example of Digital Content Marketing.

30. Digital Content is now key factor in New Marketing
Model

31. Everyone Looking for online information to make
shoping decision

32. Pro-Consumers Age
INFORMATION

41. Consumer Changes Drive Search Behavior

43. Research…
Product Product
info. Compar
e
Blog
Review

44. GTH
-

51. http://www.bidyutbikashdhar.com/content-marketing-strategy-for-2013/

57. MAKE CONTENT MARKETING TO
WIN YOUR BUSINESS OBJECTIVE

58. CONTENT MARKETING
Niwat Chatawittayakul @butthun
niwat@brandbaker.net fb.com/ButthunBlog