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How many have seen…
Question on Survival If you fell in ice water in normal clothing, how long do you think you would last before you became hypothermic?
Hypothermia – the public
Hypothermia – professionals Estimates from 480 medical, paramedical and SAR personnel on how long a person can survive in ice water  % minutes
Hypothermia – REALITY An hour or more may be required for a person to become unconscious due to hypothermia IF a lifejacket or some other device eliminates the need for vigorous exercise and the airway is kept clear to keep from drowning. Another hour before the heart stops.
Hypothermia – the past.
Hypothermia – the past. You can die from Hypothermia  in 5 to 10 minutes
So why  should we care
Some drowning stats 2006 U.S. Drownings   In water under 49 F / more than 50% of all boating accidents had a fatality U.K. / Dr. M. Tipton 55% drowned within 10 feet of safety Lifesaving Study / Canada 2000 – 2004 Boaters 60% drowned in water under 50 F  38 % in water 50 - 70 C 43 % were less than 6 feet from safety
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Q: Which of the following reasons describe why you don’t always wear a PFD or lifejacket when boating? Reasons for not always wearing PFD/ Lifejacket Why don’t you wear a lifejacket ? Video  PSA  Poster  I'm a good swimmer 46% 42% 48% I can put a lifejacket on if i need it 39% 45% 60%  A A lifejacket restricts my activity on the boat 33% 36% 44% A pfd/lifejacket is not comfortable 35% 27% 44%  B I don't need to wear a lifejacket in shallow water 28% 18% 32%  B I don't go far enough from shore to need a lifejacket 22%  C 21%  C 8% I don't need to wear a lifejacket when the boat isn't moving 17% 9% 20% I don't think i will ever fall into the water and need a lifejacket 7% 21%  AC 4% I am a skilled boater and don't need a lifejacket 15%  B 3% 8% I don't think a lifejacket will help me if i go into the water 2% 3% 4% Other 9% 6% 8% None of these 9% 9% 4%
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Premise Group of volunteers immersed in cold water Record their responses Create compelling multi media programming Present messaging to the public   meets
The boot campers Fit, water smart, geographic representation, role models
Dr G. Giesbrecht ,[object Object],[object Object],[object Object]
lifejackets
Cold Water Immersion 1 – 10 – 1 The first three effects /  Shock, Incapacitation and Hypothermia
Cold Shock !
Cold Shock ! ,[object Object],[object Object],[object Object],[object Object],[object Object]
At 43 seconds
Cold Water for ‘fun’
Cold Water for ‘fun’
Reality for most people
Reality for Canucks / Buckeyes
Reality for Canucks / Buckeyes
There is a risk of heart failure due to cold shock particularly if the person has an underlying heart condition. Cold Shock Induced Heart Failure
Cold Shock Induced Heart Failure
Cold Incapacitation 1 -  10  – 1 You have 10 minutes of meaningful movement to self rescue or prepare to wait it out to be rescued.
Cold Incapacitation ,[object Object],[object Object],[object Object]
Cold Incapacitation ,[object Object],[object Object],[object Object],[object Object]
Cold Incapacitation
Cold Incapacitation
Hypothermia 1 - 10 –  1 Even in ice cold water (32 degrees F), an hour or more may be required for a person to become unconscious due to hypothermia IF a lifejacket or some other device eliminates the need for vigorous exercise to keep from drowning.
Hypothermia Once a victim is unconscious, another hour or more may be required for the heart to stop if the head is kept above water (lifejacket worn) and the water is calm enough for waves not to wash over the mouth.
Our water is not cold !
Alcatraz ‘  for killers too tough for steel walls alone to cage’ ‘ surrounded by  freezing waters  and hazardous currents’ ‘ most escapees never made it to the mainland, and usually turned back  to be rescued from the freezing waters’  Frank Lee Morris Inmate 1441 John Anglin Inmate 1476 Clarence Anglin Inmate 1485 The Great escape on June 11 1962 … (and again with Clint Eastwood )
Our water is not cold Lake Mead:  Dec. through April  average is under 60 F
Our water is not cold Lake Pleasant, Arizona
Our water is not cold Lake Pleasant, Arizona
Our water is not cold Lake Pleasant, Arizona
Our water is not cold Hawaii wins.  Average temperature ranges from 75 in winter to 82 in summer.
Our water is not cold Hawaii wins.  Average temperature ranges from 75 in winter to 82 in summer. Jim Howe: Operations Chief, Ocean Safety Division.  “  Most people associate hypothermia with cold climates. But hypothermia is possible in Hawaii, despite our warm waters and weather. People don't realize you can get hypothermia in our waters," It's not as severe as in cold climates, but it happens all the time.“ Dr. Libby Char, director of Emergency Services  "That's why in the ocean, you can (get) hypothermia so fast, just being wet."
Just how cold  IS  cold water ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How has Boot Camp done ? Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The CWBC program has a big impact on attitudes towards lifejackets, with the  biggest shift regarding wearing of a lifejacket while boating . Shift 1.29   1.16   1.13   -0.85  -0.94   0.78  0.49 Mean 10 – Strongly agree 1 – Strongly disagree =Sig. Dif. Q: How much do you agree or disagree with the following? Base: Total (147) Attitude Shift – PFD/ Lifejacket
The biggest shift post viewing of the video is  increased concern about cold water regardless of the season/ time of year . Respondents also feel more prepared about the event of a cold water immersion. Attitude Shift – Cold Water Shift -2 1.15   0.79   -0.78   -0.7 Mean 10 – Strongly agree 1 – Strongly disagree =Sig. Dif. Q: How much do you agree or disagree with the following? Base: Total (147)
Claimed PFD/ lifejacket usage improves following viewing of CWBC, with a  significant increase in respondents saying they will always wear a PFD when boating . =Sig. Dif. Q: How often do you personally wear a PFD when boating? Base: Total (147) PFD Usage Pre Viewing Post Viewing Always/ Usually 78% 89% Rarely/ Never 10% 3%
 
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[object Object],[object Object],[object Object],Taking boot camp “beyond” getting people into lifejackets by providing a hands on educational tool for first responders and the accidental rescuer
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on Location:   the rescue crew
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Cold Water Rescue, Recover and Rewarm

  • 1.  
  • 2.
  • 3.  
  • 4. How many have seen…
  • 5. Question on Survival If you fell in ice water in normal clothing, how long do you think you would last before you became hypothermic?
  • 7. Hypothermia – professionals Estimates from 480 medical, paramedical and SAR personnel on how long a person can survive in ice water % minutes
  • 8. Hypothermia – REALITY An hour or more may be required for a person to become unconscious due to hypothermia IF a lifejacket or some other device eliminates the need for vigorous exercise and the airway is kept clear to keep from drowning. Another hour before the heart stops.
  • 10. Hypothermia – the past. You can die from Hypothermia in 5 to 10 minutes
  • 11. So why should we care
  • 12. Some drowning stats 2006 U.S. Drownings In water under 49 F / more than 50% of all boating accidents had a fatality U.K. / Dr. M. Tipton 55% drowned within 10 feet of safety Lifesaving Study / Canada 2000 – 2004 Boaters 60% drowned in water under 50 F 38 % in water 50 - 70 C 43 % were less than 6 feet from safety
  • 13.
  • 14.  
  • 15.
  • 16.
  • 17. Q: Which of the following reasons describe why you don’t always wear a PFD or lifejacket when boating? Reasons for not always wearing PFD/ Lifejacket Why don’t you wear a lifejacket ? Video PSA Poster I'm a good swimmer 46% 42% 48% I can put a lifejacket on if i need it 39% 45% 60% A A lifejacket restricts my activity on the boat 33% 36% 44% A pfd/lifejacket is not comfortable 35% 27% 44% B I don't need to wear a lifejacket in shallow water 28% 18% 32% B I don't go far enough from shore to need a lifejacket 22% C 21% C 8% I don't need to wear a lifejacket when the boat isn't moving 17% 9% 20% I don't think i will ever fall into the water and need a lifejacket 7% 21% AC 4% I am a skilled boater and don't need a lifejacket 15% B 3% 8% I don't think a lifejacket will help me if i go into the water 2% 3% 4% Other 9% 6% 8% None of these 9% 9% 4%
  • 18.
  • 19. Premise Group of volunteers immersed in cold water Record their responses Create compelling multi media programming Present messaging to the public meets
  • 20. The boot campers Fit, water smart, geographic representation, role models
  • 21.
  • 23. Cold Water Immersion 1 – 10 – 1 The first three effects / Shock, Incapacitation and Hypothermia
  • 25.
  • 27. Cold Water for ‘fun’
  • 28. Cold Water for ‘fun’
  • 30. Reality for Canucks / Buckeyes
  • 31. Reality for Canucks / Buckeyes
  • 32. There is a risk of heart failure due to cold shock particularly if the person has an underlying heart condition. Cold Shock Induced Heart Failure
  • 33. Cold Shock Induced Heart Failure
  • 34. Cold Incapacitation 1 - 10 – 1 You have 10 minutes of meaningful movement to self rescue or prepare to wait it out to be rescued.
  • 35.
  • 36.
  • 39. Hypothermia 1 - 10 – 1 Even in ice cold water (32 degrees F), an hour or more may be required for a person to become unconscious due to hypothermia IF a lifejacket or some other device eliminates the need for vigorous exercise to keep from drowning.
  • 40. Hypothermia Once a victim is unconscious, another hour or more may be required for the heart to stop if the head is kept above water (lifejacket worn) and the water is calm enough for waves not to wash over the mouth.
  • 41. Our water is not cold !
  • 42. Alcatraz ‘ for killers too tough for steel walls alone to cage’ ‘ surrounded by freezing waters and hazardous currents’ ‘ most escapees never made it to the mainland, and usually turned back to be rescued from the freezing waters’ Frank Lee Morris Inmate 1441 John Anglin Inmate 1476 Clarence Anglin Inmate 1485 The Great escape on June 11 1962 … (and again with Clint Eastwood )
  • 43. Our water is not cold Lake Mead: Dec. through April average is under 60 F
  • 44. Our water is not cold Lake Pleasant, Arizona
  • 45. Our water is not cold Lake Pleasant, Arizona
  • 46. Our water is not cold Lake Pleasant, Arizona
  • 47. Our water is not cold Hawaii wins. Average temperature ranges from 75 in winter to 82 in summer.
  • 48. Our water is not cold Hawaii wins. Average temperature ranges from 75 in winter to 82 in summer. Jim Howe: Operations Chief, Ocean Safety Division. “ Most people associate hypothermia with cold climates. But hypothermia is possible in Hawaii, despite our warm waters and weather. People don't realize you can get hypothermia in our waters," It's not as severe as in cold climates, but it happens all the time.“ Dr. Libby Char, director of Emergency Services "That's why in the ocean, you can (get) hypothermia so fast, just being wet."
  • 49.
  • 50.
  • 51. The CWBC program has a big impact on attitudes towards lifejackets, with the biggest shift regarding wearing of a lifejacket while boating . Shift 1.29 1.16 1.13 -0.85 -0.94 0.78 0.49 Mean 10 – Strongly agree 1 – Strongly disagree =Sig. Dif. Q: How much do you agree or disagree with the following? Base: Total (147) Attitude Shift – PFD/ Lifejacket
  • 52. The biggest shift post viewing of the video is increased concern about cold water regardless of the season/ time of year . Respondents also feel more prepared about the event of a cold water immersion. Attitude Shift – Cold Water Shift -2 1.15 0.79 -0.78 -0.7 Mean 10 – Strongly agree 1 – Strongly disagree =Sig. Dif. Q: How much do you agree or disagree with the following? Base: Total (147)
  • 53. Claimed PFD/ lifejacket usage improves following viewing of CWBC, with a significant increase in respondents saying they will always wear a PFD when boating . =Sig. Dif. Q: How often do you personally wear a PFD when boating? Base: Total (147) PFD Usage Pre Viewing Post Viewing Always/ Usually 78% 89% Rarely/ Never 10% 3%
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  • 64.
  • 65.
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  • 67.  
  • 68. on Location: the rescue crew
  • 69.
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  • 79.