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Preparing Your Students to Secure and
Succeed in a Corporate Internship
Jennifer Neal, National Associate Director, Diversity
Recruiting
Ayanna Wilcher, Mid Atlantic Diversity Recruiter
KPMG LLP
Branding U
2014
NAF NEXT Conference
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
What is Branding U?
Branding U is a toolkit KPMG has developed to help students:
 Understand what employers are looking for in candidates
 Discover things that make you who you are
 Develop key messages about your strengths and abilities
 Create a consistent look and voice and market to employers
 Let the world know who – and how great! – you are
2
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
What is Branding?
 Implied promise regarding a level of quality that others come to expect
 Examples of implied promises:
 Consistent quality over time
 Increased value over time
 During recruiting, what implied promises do you want to make to
others?
3
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Branding U
What we’ll cover today
 Getting Started
 Developing Your Brand
 The Importance of a Strong Résumé
 Standing out in a Crowd
 The Campus Interview
 The Office Visit
 Other Ways to Enhance Your Personal Brand
 Closing
4
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Understand What Employers
are Looking for
 Proven Academic Achievement
 School and/or Community Involvement
 Leaders and Team Players
 Strong Communication Skills and Self-Confidence
 Goal-Oriented
 Problem Solving and Critical Thinking Skills
 Flexibility and Adaptability
 Knowledge of Company
5
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Developing Your Brand
Discover things that make you who you are:
 What are you known for?
 What are your strengths?
 What are your challenges?
 What is most important to you in a career?
 What makes you different from everyone else?
 What motivates and inspires you?
6
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Building a Strong Résumé
Résumé Outline
 Name – your name should stand out from the rest of the résumé.
 Address and Phone – school and permanent if different. Include cell
phone number if that is the best way to reach you.
 e-Mail address – make certain your e-mail address is appropriate and
make sure to check your e-mail DAILY.
 Objective – be specific! Include position, practice, and city you are
interested in working and date you are seeking employment.
 Education/GPA and Graduation Date and SAT scores if appropriate
7
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Building a Strong Résumé
(continued)
 Work or Other Experience (Home. Church, School)
 Include position held, name and location of organization, and dates of employment.
 Describe your work responsibilities with emphasis on specific skills and
achievements.
 List in reverse chronological order.
 Activities, Leadership Roles, and Interests
 List volunteer positions, extracurricular activities, honor societies, and leadership
roles.
 Interests are often a good starting point for conversation. They should be included
only if there is space on your résumé.
 Honors, Achievements, and Skills
 Include all honors, achievements, and skills (e.g., foreign language fluency).
8
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
More Résumé Tips
 Be concise and do not exceed one page.
 Keep it neat, attractive, organized, and easy to read.
 Ensure formatting is consistent throughout the résumé.
 Be honest when stating your best qualities.
 Use action verbs to describe your duties and responsibilities.
 Quantify experiences to show levels of responsibility.
 Be professional and appropriate.
 ALWAYS HAVE SOMEONE REVIEW BEFORE SUBMITING!
9
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Standing Out in a Crowd
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Standing Out in a Crowd
Networking and Communicating Effectively
 Understand what kind of event you are attending.
 Plan what you want to accomplish at the event.
 When you arrive, approach a small group and join the conversation.
 Ask meaningful questions.
 Talk with as many people as possible to gain different perspectives and maximize your
time.
 Be sensitive to and avoid topics such as politics and religion and salary levels.
 Don’t overstay your welcome.
 Get business cards and follow up with an e-mail or written note. NO TEXTING PLEASE!
11
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Looking the Part
 It’s time to make the transition from high school student to professional.
 Observe others – what they wear, grooming, etc.
 What is appropriate business casual attire?
 What is appropriate business professional attire?
 Appropriate cut and FIT: make sure not too tight, not too big, not too
revealing.
 Conservative blouse or shirt
 Dress shoes and appropriate socks or neutral hosiery.
 Light makeup and accessories
12
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Interview Attire = Business
Professional
 Suits are always appropriate and
usually expected for interviews.
 Dark and muted colors are
typically preferred.
 Accessories should be
minimized.
 Portfolios may be brought for
résumé and other documents.
13
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Business Casual
 Some events, such as receptions
hosted by firms or companies,
are BUSINESS CASUAL.
 These events are geared to
seeing you interact in a more
casual setting.
 This is your chance to let your
personality come through and
make a good first impression.
 But remember, you should still
maintain a professional
demeanor.
14
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Casual
 Khakis, capris, or good jeans
(clean, no holes)
 Cargo or Bermuda shorts
 Plain t-shirt (no slogans), polo
shirt
 Casual button-down shirt
 Sweater
 Loafers, sneakers, or sandals
 Sundress
 Long or short skirt
15
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
What Not to Wear
Please don’t…
 Wear your sunglasses all day as a
headband
 Take your shoes off during the middle of
the day because you have blisters
 Try to pull off the scruffy beard look
 Show too much skin
 Dress like you’re headed for a night on
the town
 Forget to iron your clothes
 Wear something that is too tight, too
baggy, or too sloppy
 Have visible undergarments.
16
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
The Initial Interview
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
The Initial Interview
Preparing for the interview
 Do your research: Web, faculty, former interns.
 Review your self – assessment.
 Know what is important to YOU and make a list to help you evaluate the firms.
 Prepare meaningful questions to be asked in your interview.
 Practice answering common questions and ensure that your strengths come through in
your answers.
 Participate in mock interviews to help you polish up your skills.
 Attend firm sponsored events to meet firm representatives.
OUR PROFESSION IS ALL ABOUT NETWORKS AND NETWORKING!
18
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
The Initial Interview
(continued)
Overview of the interview structure
 Arrive on time and try not to appear rushed.
 Bring your résumé, transcript, and any other paperwork requested.
 A greeter will likely be there to welcome you the minute you arrive.
 Most initial interviews are 30 minutes (interviewers will have back-to-back interviews all
day):
 Introductions and small talk
 Interviewer questions (behavioral – about your experiences or situations you have
faced)
 Closing – information about the position and time for your questions
 End on a positive note – shake hands and thank the interviewer for his or her time.
19
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Sample Interview Questions
Practice, practice, practice!
 Tell me about a challenging situation you’ve had to deal with in the last year and the ways you dealt
with it.
 Describe a situation where you have thought of a new or creative way of dealing with a problem.
 Describe a time when you encountered an especially difficult project. What did you do and what was
the result?
 Tell me about your most successful effort in promoting teamwork within a group and how they
responded.
 Typical Topics for HS Interviews:
1. Time management including responsiveness
2. Teamwork
3. Flexibility/adaptability
4. Organization
5. Communication
20
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
The Initial Interview – Other
Tips
 First impressions count.
 Give a firm handshake and smile; it will express confidence and a relaxed manner.
 Pay attention.
 Don’t let your attention wander during the interview, and be sure to give concise answers.
 Don’t umm or uhh.
 If you need to organize your thoughts as you’re speaking, pause; silence works better than
stumbling over words.
 Watch your body language and maintain eye contact.
 Listen to your mother...don’t fidget. Everything makes an impression.
 Question the question.
 If you don’t understand a question, ask. It shows you are paying attention.
 To thine own self...be true.
 Be positive and upbeat, energetic, and express your interest.
21
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
After the Interview
 Ask for a business card.
 If the person interviewing you doesn’t offer to give you one, be sure to ask.
 Write a thank you letter.
 It is professional to send a letter (or e-mail) of thanks to the person who interviewed
you.
 Reiterate your interest in the position, and reflect on some of the highlights of the
interview.
 Remember to be concise and gracious – and PROMPT.
 Ask what the next round entails and prepare yourself to meet additional personnel.
 Continue to research the employer and prepare questions that will help you differentiate
between employers.
 Communicate with the employer as questions and issues arise.
22
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
The Initial Interview if in the
Office
What to expect
Office visits vary from city to city, but usually include:
 Lunch or networking event
 An office tour
 Information sessions (or interviews) with partners or managers
 Local office information and highlights
 A chance to hear more from the staff
23
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Other Ways to Enhance Your
Personal Brand
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Your Communication Brand
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Written Communication
Skills
Strong writing skills are crucial to your success.
 Establish your credibility
 Show your attention to detail
 Display professionalism, intelligence, and competence
 Help you make a good first impression
When are written communication skills important?
 During the recruiting process
 Applications, résumé, cover letters, and e-Mails say a lot about you—and since they are important
on the job, may be considered when evaluating potential candidates.
 On the job in public accounting
 e-Mails to team members and clients
 Memos and workpapers
 Other client-facing documents
 !
26
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Verbal Communication is
Equally Important
Excellent verbal communication skills help to build your strong professional brand.
 Portray confidence and poise
 Display approachability and sincerity
 Important in the profession and also may be considered when evaluating potential candidates
The importance of strong verbal communication skills in public accounting can’t be
overstated:
 Establish credibility with the client and your team
 Your communication skills directly impact your ability to effectively interact with others.
Confident, clear, and professional verbal communication skills are also key to
navigating the interview process successfully:
 Your ability to effectively discuss your strengths and sell your candidacy comes from top-notch
communication skills.
27
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Enhancing Your Verbal
Communication Skills
Practice to increase your comfort level and confidence.
Take advantage of opportunities for additional experience through school activities.
 Take public speaking courses.
 Volunteer to present in group projects.
 Get involved in case study competition teams.
Seek feedback from peers and faculty on your communication style.
Participate in mock interviews in school.
Write down key messages ahead of time to help organize the key points you want to
deliver.
Avoid slang, catch phrases, or speech that is too casual for a professional setting.
Take a deep breath and smile.
28
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Your Virtual Brand
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
What is a Virtual Brand?
A person’s virtual brand is basically how he or she is portrayed in today’s
world of social media.
It is the image you have built for yourself to be shared with others
through social media, such as Facebook, MySpace, Twitter, LinkedIn,
blogs, and chat rooms.
Your virtual brand is also presented in your e-mail communications.
 Knowing your audience is important here, too.
 Watch your tone as it can be easily misconstrued in the virtual realm.
 Be careful with what you put in writing, as you never know where it will
end up or who will see it.
30
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
The Importance of a Strong
Virtual Brand
You can build quite a reputation for yourself before ever meeting
someone in person.
First impressions are hard to forget or discount, even if they are just
virtual.
Remember that your “friends” today may be clients tomorrow.
Employers pick up on your virtual brand.
Employers and recruiters will definitely recognize your personal brand in
e-mail communications and correspondence.
Once you put something out there in cyberspace, it is almost impossible
to take it back.
31
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Improving Your Virtual Brand
Think before you speak—or in this case, think before you post. Consider the
following:
 Who could potentially see this?
 What does it say about me?
 Could it possibly put me in a negative light?
 Would I want my parents, teachers, or potential employers to see these pictures or
comments?
 Will my language or comments offend anyone?
 Could this be used against me in any way in the future?
Make sure your security and sharing settings are limited so that only those truly meant to
receive a message actually receive it.
When in doubt about something you are about to post or send, opt out. Better to be safe
than sorry.
32
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Your Global Brand
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Enhancing Your Global
Brand
If given the chance, immerse yourself in another culture.
 Living, training, working or even vacationing in another country can be
a tremendous life experience for any professional:
 Provides awareness of our rapidly changing world
 Develops an appreciation for different cultures and different ways to
successfully conduct business
 Builds a global network
 Develops new skills
34
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Invest in Your Global Brand
Now
Use the classroom:
 Utilize a required research project to study a global business or foreign policy.
 Learn a language or dive deeper into a language you are studying in high school.
 Try to assemble an “international” team when working on group projects.
Consider a formal study abroad program through your school, church, other organization.
Seek membership in an international or multicultural club.
Host an exchange student or serve as a peer mentor or advisor for an international student.
Keep up with current events to develop your global awareness.
Explore KPMG’s global opportunities section of the campus Web site.
35
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
What are Global Employers
Looking for?
 Verbal and written communication skills, as we have discussed
 Initiative and self-leadership
 Ability to work effectively in groups
 Flexibility and patience to navigate barriers
 Problem solving capabilities
 The ability to learn quickly
 Foreign language skills
 A cross-cultural competence that shows a sensitivity toward, appreciation for, and
knowledge of different cultures
36
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Closing
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Explore Our Branding U
Toolkit
Check out our Branding U toolkit at KPMGcampus.com for more
information on:
 Getting Started
 Standing out in a Crowd
 Self – Assessment Worksheet
 Résumé Tips
 The Successful Interview
 The Office Visit
38
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
To Learn More about KPMG
Read about us in KPMG GO.
Polish up your brand at www.kpmg-go.com/BrandingU.
Learn about what we do at www.kpmg-go.com/MyLife.
Follow us on Twitter at www.twitter.com/KPMGCampusUS.
Watch us on YouTube at www.youtube.com/KPMGGO.
Learn more about KPMG at www.kpmgcampus.com.
Download our app at the iTunes Store
Like us on Facebook at www.facebook.com/pages/
KPMG-US-Careers
39
© 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent
member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Contact Details
40
The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate
and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on
such information without appropriate professional advice after a thorough examination of the particular situation.
Jennifer Neal
National Associate Director, Diversity Recruiting
jmneal@kpmg.com
Ayanna Wilcher
Diversity Recruiter, Mid-Atlantic Area
awilcher@kpmg.com

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Preparing Your Students to Secure and Succeed in a Corporate Internship

  • 1. Preparing Your Students to Secure and Succeed in a Corporate Internship Jennifer Neal, National Associate Director, Diversity Recruiting Ayanna Wilcher, Mid Atlantic Diversity Recruiter
  • 3. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. What is Branding U? Branding U is a toolkit KPMG has developed to help students:  Understand what employers are looking for in candidates  Discover things that make you who you are  Develop key messages about your strengths and abilities  Create a consistent look and voice and market to employers  Let the world know who – and how great! – you are 2
  • 4. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. What is Branding?  Implied promise regarding a level of quality that others come to expect  Examples of implied promises:  Consistent quality over time  Increased value over time  During recruiting, what implied promises do you want to make to others? 3
  • 5. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Branding U What we’ll cover today  Getting Started  Developing Your Brand  The Importance of a Strong Résumé  Standing out in a Crowd  The Campus Interview  The Office Visit  Other Ways to Enhance Your Personal Brand  Closing 4
  • 6. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Understand What Employers are Looking for  Proven Academic Achievement  School and/or Community Involvement  Leaders and Team Players  Strong Communication Skills and Self-Confidence  Goal-Oriented  Problem Solving and Critical Thinking Skills  Flexibility and Adaptability  Knowledge of Company 5
  • 7. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Developing Your Brand Discover things that make you who you are:  What are you known for?  What are your strengths?  What are your challenges?  What is most important to you in a career?  What makes you different from everyone else?  What motivates and inspires you? 6
  • 8. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Building a Strong Résumé Résumé Outline  Name – your name should stand out from the rest of the résumé.  Address and Phone – school and permanent if different. Include cell phone number if that is the best way to reach you.  e-Mail address – make certain your e-mail address is appropriate and make sure to check your e-mail DAILY.  Objective – be specific! Include position, practice, and city you are interested in working and date you are seeking employment.  Education/GPA and Graduation Date and SAT scores if appropriate 7
  • 9. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Building a Strong Résumé (continued)  Work or Other Experience (Home. Church, School)  Include position held, name and location of organization, and dates of employment.  Describe your work responsibilities with emphasis on specific skills and achievements.  List in reverse chronological order.  Activities, Leadership Roles, and Interests  List volunteer positions, extracurricular activities, honor societies, and leadership roles.  Interests are often a good starting point for conversation. They should be included only if there is space on your résumé.  Honors, Achievements, and Skills  Include all honors, achievements, and skills (e.g., foreign language fluency). 8
  • 10. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. More Résumé Tips  Be concise and do not exceed one page.  Keep it neat, attractive, organized, and easy to read.  Ensure formatting is consistent throughout the résumé.  Be honest when stating your best qualities.  Use action verbs to describe your duties and responsibilities.  Quantify experiences to show levels of responsibility.  Be professional and appropriate.  ALWAYS HAVE SOMEONE REVIEW BEFORE SUBMITING! 9
  • 11. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Standing Out in a Crowd
  • 12. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Standing Out in a Crowd Networking and Communicating Effectively  Understand what kind of event you are attending.  Plan what you want to accomplish at the event.  When you arrive, approach a small group and join the conversation.  Ask meaningful questions.  Talk with as many people as possible to gain different perspectives and maximize your time.  Be sensitive to and avoid topics such as politics and religion and salary levels.  Don’t overstay your welcome.  Get business cards and follow up with an e-mail or written note. NO TEXTING PLEASE! 11
  • 13. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Looking the Part  It’s time to make the transition from high school student to professional.  Observe others – what they wear, grooming, etc.  What is appropriate business casual attire?  What is appropriate business professional attire?  Appropriate cut and FIT: make sure not too tight, not too big, not too revealing.  Conservative blouse or shirt  Dress shoes and appropriate socks or neutral hosiery.  Light makeup and accessories 12
  • 14. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Interview Attire = Business Professional  Suits are always appropriate and usually expected for interviews.  Dark and muted colors are typically preferred.  Accessories should be minimized.  Portfolios may be brought for résumé and other documents. 13
  • 15. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Business Casual  Some events, such as receptions hosted by firms or companies, are BUSINESS CASUAL.  These events are geared to seeing you interact in a more casual setting.  This is your chance to let your personality come through and make a good first impression.  But remember, you should still maintain a professional demeanor. 14
  • 16. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Casual  Khakis, capris, or good jeans (clean, no holes)  Cargo or Bermuda shorts  Plain t-shirt (no slogans), polo shirt  Casual button-down shirt  Sweater  Loafers, sneakers, or sandals  Sundress  Long or short skirt 15
  • 17. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. What Not to Wear Please don’t…  Wear your sunglasses all day as a headband  Take your shoes off during the middle of the day because you have blisters  Try to pull off the scruffy beard look  Show too much skin  Dress like you’re headed for a night on the town  Forget to iron your clothes  Wear something that is too tight, too baggy, or too sloppy  Have visible undergarments. 16
  • 18. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The Initial Interview
  • 19. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The Initial Interview Preparing for the interview  Do your research: Web, faculty, former interns.  Review your self – assessment.  Know what is important to YOU and make a list to help you evaluate the firms.  Prepare meaningful questions to be asked in your interview.  Practice answering common questions and ensure that your strengths come through in your answers.  Participate in mock interviews to help you polish up your skills.  Attend firm sponsored events to meet firm representatives. OUR PROFESSION IS ALL ABOUT NETWORKS AND NETWORKING! 18
  • 20. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The Initial Interview (continued) Overview of the interview structure  Arrive on time and try not to appear rushed.  Bring your résumé, transcript, and any other paperwork requested.  A greeter will likely be there to welcome you the minute you arrive.  Most initial interviews are 30 minutes (interviewers will have back-to-back interviews all day):  Introductions and small talk  Interviewer questions (behavioral – about your experiences or situations you have faced)  Closing – information about the position and time for your questions  End on a positive note – shake hands and thank the interviewer for his or her time. 19
  • 21. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Sample Interview Questions Practice, practice, practice!  Tell me about a challenging situation you’ve had to deal with in the last year and the ways you dealt with it.  Describe a situation where you have thought of a new or creative way of dealing with a problem.  Describe a time when you encountered an especially difficult project. What did you do and what was the result?  Tell me about your most successful effort in promoting teamwork within a group and how they responded.  Typical Topics for HS Interviews: 1. Time management including responsiveness 2. Teamwork 3. Flexibility/adaptability 4. Organization 5. Communication 20
  • 22. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The Initial Interview – Other Tips  First impressions count.  Give a firm handshake and smile; it will express confidence and a relaxed manner.  Pay attention.  Don’t let your attention wander during the interview, and be sure to give concise answers.  Don’t umm or uhh.  If you need to organize your thoughts as you’re speaking, pause; silence works better than stumbling over words.  Watch your body language and maintain eye contact.  Listen to your mother...don’t fidget. Everything makes an impression.  Question the question.  If you don’t understand a question, ask. It shows you are paying attention.  To thine own self...be true.  Be positive and upbeat, energetic, and express your interest. 21
  • 23. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. After the Interview  Ask for a business card.  If the person interviewing you doesn’t offer to give you one, be sure to ask.  Write a thank you letter.  It is professional to send a letter (or e-mail) of thanks to the person who interviewed you.  Reiterate your interest in the position, and reflect on some of the highlights of the interview.  Remember to be concise and gracious – and PROMPT.  Ask what the next round entails and prepare yourself to meet additional personnel.  Continue to research the employer and prepare questions that will help you differentiate between employers.  Communicate with the employer as questions and issues arise. 22
  • 24. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The Initial Interview if in the Office What to expect Office visits vary from city to city, but usually include:  Lunch or networking event  An office tour  Information sessions (or interviews) with partners or managers  Local office information and highlights  A chance to hear more from the staff 23
  • 25. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Other Ways to Enhance Your Personal Brand
  • 26. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Your Communication Brand
  • 27. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Written Communication Skills Strong writing skills are crucial to your success.  Establish your credibility  Show your attention to detail  Display professionalism, intelligence, and competence  Help you make a good first impression When are written communication skills important?  During the recruiting process  Applications, résumé, cover letters, and e-Mails say a lot about you—and since they are important on the job, may be considered when evaluating potential candidates.  On the job in public accounting  e-Mails to team members and clients  Memos and workpapers  Other client-facing documents  ! 26
  • 28. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Verbal Communication is Equally Important Excellent verbal communication skills help to build your strong professional brand.  Portray confidence and poise  Display approachability and sincerity  Important in the profession and also may be considered when evaluating potential candidates The importance of strong verbal communication skills in public accounting can’t be overstated:  Establish credibility with the client and your team  Your communication skills directly impact your ability to effectively interact with others. Confident, clear, and professional verbal communication skills are also key to navigating the interview process successfully:  Your ability to effectively discuss your strengths and sell your candidacy comes from top-notch communication skills. 27
  • 29. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Enhancing Your Verbal Communication Skills Practice to increase your comfort level and confidence. Take advantage of opportunities for additional experience through school activities.  Take public speaking courses.  Volunteer to present in group projects.  Get involved in case study competition teams. Seek feedback from peers and faculty on your communication style. Participate in mock interviews in school. Write down key messages ahead of time to help organize the key points you want to deliver. Avoid slang, catch phrases, or speech that is too casual for a professional setting. Take a deep breath and smile. 28
  • 30. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Your Virtual Brand
  • 31. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. What is a Virtual Brand? A person’s virtual brand is basically how he or she is portrayed in today’s world of social media. It is the image you have built for yourself to be shared with others through social media, such as Facebook, MySpace, Twitter, LinkedIn, blogs, and chat rooms. Your virtual brand is also presented in your e-mail communications.  Knowing your audience is important here, too.  Watch your tone as it can be easily misconstrued in the virtual realm.  Be careful with what you put in writing, as you never know where it will end up or who will see it. 30
  • 32. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The Importance of a Strong Virtual Brand You can build quite a reputation for yourself before ever meeting someone in person. First impressions are hard to forget or discount, even if they are just virtual. Remember that your “friends” today may be clients tomorrow. Employers pick up on your virtual brand. Employers and recruiters will definitely recognize your personal brand in e-mail communications and correspondence. Once you put something out there in cyberspace, it is almost impossible to take it back. 31
  • 33. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Improving Your Virtual Brand Think before you speak—or in this case, think before you post. Consider the following:  Who could potentially see this?  What does it say about me?  Could it possibly put me in a negative light?  Would I want my parents, teachers, or potential employers to see these pictures or comments?  Will my language or comments offend anyone?  Could this be used against me in any way in the future? Make sure your security and sharing settings are limited so that only those truly meant to receive a message actually receive it. When in doubt about something you are about to post or send, opt out. Better to be safe than sorry. 32
  • 34. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Your Global Brand
  • 35. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Enhancing Your Global Brand If given the chance, immerse yourself in another culture.  Living, training, working or even vacationing in another country can be a tremendous life experience for any professional:  Provides awareness of our rapidly changing world  Develops an appreciation for different cultures and different ways to successfully conduct business  Builds a global network  Develops new skills 34
  • 36. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Invest in Your Global Brand Now Use the classroom:  Utilize a required research project to study a global business or foreign policy.  Learn a language or dive deeper into a language you are studying in high school.  Try to assemble an “international” team when working on group projects. Consider a formal study abroad program through your school, church, other organization. Seek membership in an international or multicultural club. Host an exchange student or serve as a peer mentor or advisor for an international student. Keep up with current events to develop your global awareness. Explore KPMG’s global opportunities section of the campus Web site. 35
  • 37. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. What are Global Employers Looking for?  Verbal and written communication skills, as we have discussed  Initiative and self-leadership  Ability to work effectively in groups  Flexibility and patience to navigate barriers  Problem solving capabilities  The ability to learn quickly  Foreign language skills  A cross-cultural competence that shows a sensitivity toward, appreciation for, and knowledge of different cultures 36
  • 38. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Closing
  • 39. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Explore Our Branding U Toolkit Check out our Branding U toolkit at KPMGcampus.com for more information on:  Getting Started  Standing out in a Crowd  Self – Assessment Worksheet  Résumé Tips  The Successful Interview  The Office Visit 38
  • 40. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. To Learn More about KPMG Read about us in KPMG GO. Polish up your brand at www.kpmg-go.com/BrandingU. Learn about what we do at www.kpmg-go.com/MyLife. Follow us on Twitter at www.twitter.com/KPMGCampusUS. Watch us on YouTube at www.youtube.com/KPMGGO. Learn more about KPMG at www.kpmgcampus.com. Download our app at the iTunes Store Like us on Facebook at www.facebook.com/pages/ KPMG-US-Careers 39
  • 41. © 2014 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Contact Details 40 The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation. Jennifer Neal National Associate Director, Diversity Recruiting jmneal@kpmg.com Ayanna Wilcher Diversity Recruiter, Mid-Atlantic Area awilcher@kpmg.com