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Networking 101
July 17, 2012
What is
Networking?
Networking =
   the developing of contacts or exchanging of
information with others in an informal network, as
                to further a career
“Rolodex power. Your power is almost
directly proportional to the thickness of your
Rolodex, and the time you spend
maintaining it. Put bluntly the most potent
people I've known have been the best
networkers -- they ‘know everybody from
everywhere’ and have just been out to lunch
with most of them.”

-Tom Peters (1942 -), The Pursuit of Wow
Everyone has a network
4 Types of Business
    Networking
•Professional Industry/Trade Associations
 (whatever the profession, there’s a national
association for it)
•Professional General Interest/City groups
(no matter the city, there are people promoting
business in it)
•Civic & NonProfit Organizations (wherever
you live, there are do-gooders)
•Personal groups, a.k.a. Happy Hours,
Coffee Clutches, Standing-on-the-sidelines
of kickball games (your friends want to go to
Happy Hour and you meet people!)
•AIGA – the professional Assn for Design
  •Independent Floral Designers Assn
      •(Beer) Brewer’s Assn of MD
     •National Association for the
   Advancement of Science & Art in
        Sexuality (NAASAS).
•The Greater Baltimore Committee (GBC)
•ISES – Intl Special Event Society
•NACE – Natl Assn of Catering Executives
   •PCMA – Professional Convention
         Management Assn
     •Visit Baltimore (our local CVB)
•HSMAI – Hospitality Sales & Mktg Assn
   •Professional Wedding Guild (MD)
The Rules
for Business Networking
Go with another person – and
preferably someone who doesn’t
work for the same company.
(it’s more fun to have a partner and
you won’t look so pathetic standing
alone)
Have a firm
handshake!
Beware of Clumping!
Volunteer to join a
      committee
(you’ll be surprised at the
   things you’ll learn)
Attend Regularly
(people will start to
  anticipate your
   attendance)
Arrange one-to-ones with
people you know – know
      them better.
Being connected to lots of
people will NOT make you
       successful.
Give Referrals!
Give Referrals!
Give Referrals!
The currency of real
networking is not greed
but generosity.
-Keith Ferrazzi, Never Eat Alone
Don’t expect to
receive any referrals
    until you give
      referrals.
Don’t expect referrals
from the people you
  referred business
         to…
Universal Law:
 Energy in, Energy Out
Just not in the same form.
Give without remembering.
Receive without forgetting.
Encourage interactions.
 Encourage referrals.
Encourage transactions.
It’s business networking,
  not social networking!
Business networks are not
business networks without
   business happening
      somewhere.
You don’t need to learn to
     “work a room”,
You need to learn how to
  work your network.
The No No’s
of Networking
NO dead fish
handshake!
Don’t net-whack.
“Network Selectively. Nothing
says ‘business newbie’ like
shotgun networking. ‘You
never know when someone
might say yes’ is marketing for
dummies.” 

-Steve Pavlina, 10 Business Lessons From a
Snarky Entrepreneur
Did I mention
“Social Networking?”
Thank you

 Petra Compel, Director
 pcompel@featsinc.com


 Read the blog www.petrasgab.wordpress.com

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Networking 101