With any organization, it’s critical to have a cohesive and clear voice in all our messages, graphics and communication. This document is an attempt to provide guidelines .so that our communications are consistent across the national network. Our primary message is that NAAP is the premier Arab-American network enabling individual and collective advancement. Our Brand strategy is grounded in the notion of “Collective Advancement”. NAAP, as the premier Arab-American network, helps both the individual and community power forward, and “Collective Advancement” means unlocking the hopes, dreams and aspirations of Arab-Americans to achieve success today and tomorrow. All of our brand materials have been developed to reinforce this strategy and driven by conveying youthful energy, progressive sensibilities, and clean and modern design aesthetic.

1. N E T WO R K O F A R A B -A M E R I C A N
PROFESSIONALS
N E T WO R K O F A R A B -A M E R I C A N
PROFESSIONALS
NETWORK OF ARAB-AMERICAN PROFESSIONALS
NAAP-NATIONAL BRAND USAGE GUIDE
JANUARY 2012 | VERSION 1.0
PREPARED BY THE NAAP-NATIONAL BRAND COMMITTEE
CONTACT US AT NAAP.BRAND@GMAIL.COM

2. NETWORK OF ARAB-AMERICAN PROFESSIONALS
Brand Strategy
Introduction
With any organization, it’s critical to have a cohesive and clear voice in all our messages, graphics and communication. This
document is an attempt to provide guidelines .so that our communications are consistent across the national network.
Our primary message is that NAAP is the premier Arab-American network enabling individual and collective
advancement.
Our Brand strategy is grounded in the notion of “Collective Advancement”. NAAP, as the premier Arab-American network,
helps both the individual and community power forward, and “Collective Advancement” means unlocking the hopes, dreams
and aspirations of Arab-Americans to achieve success today and tomorrow.
All of our brand materials have been developed to reinforce this strategy and driven by conveying youthful energy,
progressive sensibilities, and clean and modern design aesthetic.
N E T WO R K O F A R A B -A M E R I C A N
PROFESSIONALS
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3. NETWORK OF ARAB-AMERICAN PROFESSIONALS
Logo Usage Guidelines
The NAAP logo is comprised of the NAAP Letters, Triad and Network of Arab-American Professionals lettering below. The
logo may be used without the lettering, or using only the triad as shown below.
PRIMARY LOGO FORMAT
N E T WO R K O F A R A B -A M E R I C A N
PROFESSIONALS
FOR USE IN BANNER, HEADINGS AND
OTHER HORIZONTAL FORMATS.
FOR USE AS A REPRESENTATIVE ICON IN
OTHER DOCUMENTS, OR IF THE NAME
HAS ALREADY BEEN USED ON THE PAGE.
FOR USE ON DARK, SOLID
BACKGROUNDS WHEN THE PRIMARY
N E T WO R K O F A R A B -A M E R I C A N
FORMAT CANNOT BE USED.. PROFESSIONALS
FOR USE ON DARK, SOLID BACK-
GROUNDS IN BANNER, HEADINGS AND
OTHER HORIZONTAL FORMATS.
FOR USE ON DARK, SOLID BACK-
GROUNDS AS A REPRESENTATIVE ICON
IN OTHER DOCUMENTS, OR IF THE
NAME HAS ALREADY BEEN USED ON
THE PAGE.
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4. NETWORK OF ARAB-AMERICAN PROFESSIONALS
Logo Usage Guidelines
NAAP logos, design marks are a large part of our brand and how we communicate with our network. Accordingly, we ask that
you follow these usage guidelines so that we can keep our brand approach consistent across the National Network.
NAAP LOGO
High-Res Vector Graphic for usage in 4-color print media. The family of logos
N E T WO R K O F A R A B -A M E R I C A N provided on the previous page are the only logo files that should be used. Web
PROFESSIONALS
pngs are also available.
CLEARING SPACE
Using the “N” as one unit, the logo must appear at least 1 unit away from all
other branding, copy or graphics in the layout.
N E T WO R K O F A R A B -A M E R I C A N
PROFESSIONALS
=
MODIFICATION
The mark cannot be altered, cut apart, separated or otherwise distorted in
N E T WO R K O F A R A B -A M E R I C A N perspective or appearance other than the provided variations.
PROFESSIONALS
SIZING
The logo must appear at a minimum of 1.25” inches across. Text below must be
N E T WO R K O F A R A B -A M E R I C A N legible.
PROFESSIONALS
BRAND COLORS
The NAAP brand colors are black, white and the NAAP Blue. NAAP should be
C: 100% C: 0% C: 70.28% the default, with white being used on dark backgrounds and black when black
M: 100% M: 0% M: 16.16% and white prints are being made.
Y: 100% Y: 0% Y: 0%
K: 100% K: 0% K: 0%
ALTERNATE COLORS/ PAIRINGS
Alternate colors may be used as a minor color in a layout when additional colors
C: 0% C:0% are necessary.
M: 20.39% M: 79.86%
Y: 72.31% Y: 93.95%
K: 0% K: 0%
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5. NETWORK OF ARAB-AMERICAN PROFESSIONALS
Social Media Pages
Use the Avatars and cover art below for all social media pages. The blue background with white logo provide the best visual
presence and have a fresh and energetic aesthetic. The cover art may change as campaigns or brand messages are sent out.
FACEBOOK, TWITTER, LINKEDIN
Use provided cover and avatar .png files for chapter
facebook, twitter and linkedin accounts as shown to
the left.
Chapter specific cover art will be provided.
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6. NETWORK OF ARAB-AMERICAN PROFESSIONALS
NAAP Programs
One of the more important initiatives we want to take on with our refresh is to provide the same brand consistency to our
programs. As new programs are introduced we will add them to the guidelines.
Arab-American Networks (Seed Program)
The logo must appear at a minimum of 1.25” inches across. Text below must be
DAWN
legible.
ARAB-AMERICAN
NETWORKS DEMOCRACY IN THE ARAB WORLD NOW
DAWN: Democracy in the Arab World Now
The logo must appear at a minimum of 1.25” inches across. Text below must be
DAWN
legible.
N
S DEMOCRACY IN THE ARAB WORLD NOW
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7. NETWORK OF ARAB-AMERICAN PROFESSIONALS
NAAP Website
The NAAP website has been part of our rebrand effort and incorporates the clean, modern aesthetic into the design. chap-
ters will have the opportunity to customize some of the content within the general framework of th site design.
EĂƚŝŽŶĂů ,ŽŵĞ WĂŐĞ͗ EĂƚŝŽŶĂů /ŶƚĞƌŶĂů WĂŐĞƐ͗
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