International Business Environments and Operations 16th Global Edition test b...
Mzinga Secrets Social Media Success
1. Secrets to Online Community & Social Media Success Steve Murthey Director, Social Media Strategic Consulting Group Mzinga [email_address]
2. Agenda Introductions & Overview 7 Components for Successful Community Featured Case Studies Q & A Discussion
3.
4.
5. 7 Components of a Successful Community Community Membership Acquisition & Retention Plan Strategy & Defined Business Objectives Ongoing Community Management Membership Communication Moderation Content & Programming Tools & Rollout