Enteractiv Metrics Report
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The document summarizes the results of a test campaign comparing static and interactive emails for four companies. It found significant increases in open and engagement rates for all companies when using interactive emails rather than static emails. Specifically, open rates increased by 62-131% and engagement rates increased by 50-357%. A case study on one retailer found open rates increased 62% and engagement rates 77% with interactive emails. A survey of 10,000 people also provided results. The document concludes interactive emails are proven to be more effective for email marketing.
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Enteractiv Metrics Report
- 2. COMPANIES Company #1 – Social Media Company #2 – Social Media Company #3 – Social Media Company #4 – Retailer Test Campaign & Survey Results Data collected for the month of September 2013 Confidential and Proprietary
- 3. LEARNING OBJECTIVES 1 • Open Rates 2 • Engagement Rates 3 • Test Campaign Results Static vs Interactive Emails Static vs Interactive Emails Static vs Interactive Emails Confidential and Proprietary
- 4. COMPANY #1 Open rate (75%) increase) Engagement rate (213% increase) Confidential and Proprietary
- 5. COMPANY #2 Open rate (114% increase) Engagement rate (357% increase) Confidential and Proprietary
- 6. COMPANY #3 Groupon Open rate (131% increase) Engagement rate (50% increase) Confidential and Proprietary
- 7. COMPANY #4 ECOMMERCE Retailer Case Study Open rate (62% increase) Retailer Case Study Engagement rate (77% increase) Confidential and Proprietary
- 8. COMPANY #4 ECOMMERCE Confidential and Proprietary
- 9. IMPACT OF INTERACTIVE EMAIL Company #1 Company #2 Company #3 Company #4
- 10. CASE STUDY INTERACTIVE EMAIL TEST RESULTS Confidential and Proprietary
- 11. JUNE CAMPAIGN TEST RESULTS Confidential and Proprietary
- 12. SURVEY RESULTS 10K SURVEYS Confidential and Proprietary
- 13. EFFECTIVE EMAIL MARKETING Proven Results Effective Enlightenment Delivers Mycrosites Entertainment Engagement Confidential and Proprietary
- 14. Changing The Way You See Email 408-213-8115 www.enteractivemail.com
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- Discuss outcomes of the case study or class simulation.Cover best practices.
- What will the audience be able to do after this training is complete? Briefly describe each objective how the audiencewill benefit from this presentation.
- What will the audience be able to do after this training is complete? Briefly describe each objective how the audiencewill benefit from this presentation.
- What will the audience be able to do after this training is complete? Briefly describe each objective how the audiencewill benefit from this presentation.