SlideShare ist ein Scribd-Unternehmen logo
1 von 18
Your Marketing Command Center to
Increase Revenue & Improve Customer Loyalty
   234 million Americans
    have used a mobile
    device, 116 million of
    those own their own
    smart phone
   89.9 million consumers
    accessed retail content on
    their devices, just in July
    2012 alone
   Smartphones will have
    influenced $159 billion
    in sales through 2012
   70% of adult social
    networkers shop online
   Social Media use has
    increased 356% in the
    US since 2006
   9/10 mobile searches lead
    to action- OVER HALF
    lead to purchase
   Projections by 2015:
    Mobile Commerce 15 Billion
    Social Commerce 30 Billion
   No current social media
    strategy
   Need to increase brand
    recognition or to promote
    brand
   Not enough
    consumer/customer data
   Limited or no technology
    for marketing to new and
    existing customers via e-
    commerce
   Cash flow

   Excess capacity

   Expiring product

   Limited time and
    employee resources
   MySocialHQ is a company built with
    the singular goal of helping the Small-
    Midsize Enterprise (SME) increase its’
    revenue and customer loyalty through
    the use of emerging technologies.

   The MySocialHQ Omni-Channel
    Marketing Platform may include:

① DataMyWay- Elite (includes iPad)
② MySocialHQ Marketing Command Center
③ RedemptionMyWay- Agile 4 option
  consumer redemption process
④ Mobile Delivery Capability
⑤ DataMyWay- Data Analytics
   Capture new and existing
    customer data with the
    DataMyWay solution
   Re-market to a previous
    daily deal offering
   Fill excess capacity during
    slow periods
   Immediate cash flow
    following campaign
   Up-sell following
    engagement
   Ability to engage your customers
    with an offer via email, text,
    Facebook and Twitter through PC
    and mobile device
   Increase customer loyalty with
    exclusive offerings
   Promotion of brand and brand
    recognition through use of
    DataMyWay- Elite and Snap Tags
   Viral on-line market penetration via
    connected social media portals
   Data ownership and management
    tools that enable a strategic forward-
    thinking approach to e-commerce
   Collect all the relevant
    customer information
    to engage, drive
    revenue and increase
    customer loyalty

①    Customer Name
②    Email Address
③    Mobile Number
④    Birthday
   Snap Tags are a unique,
    virtually limitless
    application to capture
    data, while building brand
    recognition and loyalty

   Snap Tags are linked
    to share captured
    information with your
    MySocialHQ Marketing
    Command Center
Step 1: How much time do you have to derive value from a customer?

                        Ave Customer                                                                Time Remaining for
                                                               Time on list to date
                     engagement life span                                                          subscriber engagement



                              12               Minus                    0             Equals                12
                            Months                                   Months                               Months
Step 2: What does it cost to find and serve subscribers?
                                                                  Cost to keep                      Time Remaining for
                         Cost to acquire                                                                                                     Cost to reach
                                                               subscriber engaged                  subscriber engagement


                     $             25.00        Plus
                                                           (     $       5.00           X                   12              )   Equals   $          85.00

Step 3: What direct revenue does each subscriber generate?

                     # transactions in time                          Average
                                                                                                      Gross Margin %                     Potential Revenue
                           remaining                            transaction value



                 (            24                 X               $     25.00            )      X          25%                   Equals   $        150.00
 # transaction
  per month
                 =             2

Potential value per new email subscriber

                      Potential Revenue                           Cost to reach                    Email subscriber value


                     $         150.00          Minus             $     85.00          Equals        $          65.00
Social commerce sales will grow from $9.2 billion in 2012
to $30 billion in 2015. MySocialHQ gives your business the
edge in the Social Commerce revolution.
    The offer is completely
         customizable
        You control all of the
         variables:
•       Value
•       Length of time
•       Redemption
•       Quantity
•       Private or Public
•       Bid or Buy
•       Terms and Conditions
•       Send via email, text, Facebook
        and Twitter
   4 agile options to redeem
    a purchase:
①    Integrated Mobile Scanner
②    Manuel Code Entry
③    Text Redemption
④    Integrated 800 #
   Robust data analytics
    allow you to track the
    results of your marketing
   Know your Return
    On Investment using
    DataMyWay
   Retain your customers
   Grow your business
   Choose the MySocialHQ solution that best fits
    your business goals
   Complete on-line or hardcopy order form
   Submit logo for DataMyWay engagement screen
   Submit email list(s) and pictures to Merchant
    Support Representative
   Determine the initial 4 offers and expected launch
    dates

Weitere ähnliche Inhalte

Ähnlich wie MySocialHQ Merchant Presentation

Lean Analytics for Nikkei BP
Lean Analytics for Nikkei BPLean Analytics for Nikkei BP
Lean Analytics for Nikkei BPLean Analytics
 
2 waymicropay disruptive diner 3
2 waymicropay disruptive diner 32 waymicropay disruptive diner 3
2 waymicropay disruptive diner 3Greg Cooper
 
How to use your data to boost your email marketing ROI by Kelly Lorenz from A...
How to use your data to boost your email marketing ROI by Kelly Lorenz from A...How to use your data to boost your email marketing ROI by Kelly Lorenz from A...
How to use your data to boost your email marketing ROI by Kelly Lorenz from A...Markedu - Innovative Marketing Education
 
Bowery influitive talk aug 6 2013 v5
Bowery influitive talk aug 6 2013 v5Bowery influitive talk aug 6 2013 v5
Bowery influitive talk aug 6 2013 v5Mark Organ
 
The Advocacy-Centered Company: A deeper look at CAC and LTV
The Advocacy-Centered Company: A deeper look at CAC and LTVThe Advocacy-Centered Company: A deeper look at CAC and LTV
The Advocacy-Centered Company: A deeper look at CAC and LTVInfluitive
 
Drive Growth With An ABX GTM Strategy
Drive Growth With An ABX GTM StrategyDrive Growth With An ABX GTM Strategy
Drive Growth With An ABX GTM StrategyDemandbase
 
SITS13 - The customer revolution & why you should care
SITS13 - The customer revolution & why you should careSITS13 - The customer revolution & why you should care
SITS13 - The customer revolution & why you should careUserVoice
 
Incentivised Email Common Myths Exposed
Incentivised Email   Common Myths ExposedIncentivised Email   Common Myths Exposed
Incentivised Email Common Myths ExposedJeffGlazer
 
The SaaS business model
The SaaS business modelThe SaaS business model
The SaaS business modelDavid Skok
 
Tallinn Socialfest 2012 - Magdalena Pawlowicz
Tallinn Socialfest 2012 - Magdalena PawlowiczTallinn Socialfest 2012 - Magdalena Pawlowicz
Tallinn Socialfest 2012 - Magdalena PawlowiczAltex Marketing OÜ
 
The Marketer's Guide to Social ROI
The Marketer's Guide to Social ROIThe Marketer's Guide to Social ROI
The Marketer's Guide to Social ROIJeremy Schmidt
 
2nd shift customer care evening solutions presentation powerpoint
2nd shift customer care evening solutions presentation powerpoint2nd shift customer care evening solutions presentation powerpoint
2nd shift customer care evening solutions presentation powerpointInfinity Contact
 
Building a predictable marketing model 02.21.12
Building a predictable marketing model 02.21.12Building a predictable marketing model 02.21.12
Building a predictable marketing model 02.21.12Suzy Bureau
 
Building a predictable marketing model 02.21.12
Building a predictable marketing model 02.21.12Building a predictable marketing model 02.21.12
Building a predictable marketing model 02.21.12Suzy Bureau
 
CheckinSpinWin Mobile Loyalty Game
CheckinSpinWin Mobile Loyalty GameCheckinSpinWin Mobile Loyalty Game
CheckinSpinWin Mobile Loyalty Gameknagamine1
 
CheckinSpinWin Mobile Loyalty Game
CheckinSpinWin Mobile Loyalty GameCheckinSpinWin Mobile Loyalty Game
CheckinSpinWin Mobile Loyalty Gameknagamine1
 
In the Lab with DeeBee: Orchestration 101.pdf
In the Lab with DeeBee: Orchestration 101.pdfIn the Lab with DeeBee: Orchestration 101.pdf
In the Lab with DeeBee: Orchestration 101.pdfDemandbase
 
Decoding the KPI Kaleidoscope with Sandfox Advisors
Decoding the KPI Kaleidoscope with Sandfox AdvisorsDecoding the KPI Kaleidoscope with Sandfox Advisors
Decoding the KPI Kaleidoscope with Sandfox Advisorssaastr
 

Ähnlich wie MySocialHQ Merchant Presentation (20)

Lean Analytics for Nikkei BP
Lean Analytics for Nikkei BPLean Analytics for Nikkei BP
Lean Analytics for Nikkei BP
 
2 waymicropay disruptive diner 3
2 waymicropay disruptive diner 32 waymicropay disruptive diner 3
2 waymicropay disruptive diner 3
 
How to use your data to boost your email marketing ROI by Kelly Lorenz from A...
How to use your data to boost your email marketing ROI by Kelly Lorenz from A...How to use your data to boost your email marketing ROI by Kelly Lorenz from A...
How to use your data to boost your email marketing ROI by Kelly Lorenz from A...
 
Bowery influitive talk aug 6 2013 v5
Bowery influitive talk aug 6 2013 v5Bowery influitive talk aug 6 2013 v5
Bowery influitive talk aug 6 2013 v5
 
The Advocacy-Centered Company: A deeper look at CAC and LTV
The Advocacy-Centered Company: A deeper look at CAC and LTVThe Advocacy-Centered Company: A deeper look at CAC and LTV
The Advocacy-Centered Company: A deeper look at CAC and LTV
 
Drive Growth With An ABX GTM Strategy
Drive Growth With An ABX GTM StrategyDrive Growth With An ABX GTM Strategy
Drive Growth With An ABX GTM Strategy
 
SITS13 - The customer revolution & why you should care
SITS13 - The customer revolution & why you should careSITS13 - The customer revolution & why you should care
SITS13 - The customer revolution & why you should care
 
Incentivised Email Common Myths Exposed
Incentivised Email   Common Myths ExposedIncentivised Email   Common Myths Exposed
Incentivised Email Common Myths Exposed
 
The SaaS business model
The SaaS business modelThe SaaS business model
The SaaS business model
 
Tallinn Socialfest 2012 - Magdalena Pawlowicz
Tallinn Socialfest 2012 - Magdalena PawlowiczTallinn Socialfest 2012 - Magdalena Pawlowicz
Tallinn Socialfest 2012 - Magdalena Pawlowicz
 
The Marketer's Guide to Social ROI
The Marketer's Guide to Social ROIThe Marketer's Guide to Social ROI
The Marketer's Guide to Social ROI
 
2nd shift customer care evening solutions presentation powerpoint
2nd shift customer care evening solutions presentation powerpoint2nd shift customer care evening solutions presentation powerpoint
2nd shift customer care evening solutions presentation powerpoint
 
Building a predictable marketing model 02.21.12
Building a predictable marketing model 02.21.12Building a predictable marketing model 02.21.12
Building a predictable marketing model 02.21.12
 
Building a predictable marketing model 02.21.12
Building a predictable marketing model 02.21.12Building a predictable marketing model 02.21.12
Building a predictable marketing model 02.21.12
 
Customer lifetime value (1)
Customer lifetime value (1)Customer lifetime value (1)
Customer lifetime value (1)
 
CheckinSpinWin Mobile Loyalty Game
CheckinSpinWin Mobile Loyalty GameCheckinSpinWin Mobile Loyalty Game
CheckinSpinWin Mobile Loyalty Game
 
CheckinSpinWin Mobile Loyalty Game
CheckinSpinWin Mobile Loyalty GameCheckinSpinWin Mobile Loyalty Game
CheckinSpinWin Mobile Loyalty Game
 
In the Lab with DeeBee: Orchestration 101.pdf
In the Lab with DeeBee: Orchestration 101.pdfIn the Lab with DeeBee: Orchestration 101.pdf
In the Lab with DeeBee: Orchestration 101.pdf
 
Loyalty for publishers
Loyalty for publishers Loyalty for publishers
Loyalty for publishers
 
Decoding the KPI Kaleidoscope with Sandfox Advisors
Decoding the KPI Kaleidoscope with Sandfox AdvisorsDecoding the KPI Kaleidoscope with Sandfox Advisors
Decoding the KPI Kaleidoscope with Sandfox Advisors
 

MySocialHQ Merchant Presentation

  • 1. Your Marketing Command Center to Increase Revenue & Improve Customer Loyalty
  • 2. 234 million Americans have used a mobile device, 116 million of those own their own smart phone  89.9 million consumers accessed retail content on their devices, just in July 2012 alone  Smartphones will have influenced $159 billion in sales through 2012
  • 3. 70% of adult social networkers shop online  Social Media use has increased 356% in the US since 2006  9/10 mobile searches lead to action- OVER HALF lead to purchase  Projections by 2015: Mobile Commerce 15 Billion Social Commerce 30 Billion
  • 4. No current social media strategy  Need to increase brand recognition or to promote brand  Not enough consumer/customer data  Limited or no technology for marketing to new and existing customers via e- commerce
  • 5. Cash flow  Excess capacity  Expiring product  Limited time and employee resources
  • 6. MySocialHQ is a company built with the singular goal of helping the Small- Midsize Enterprise (SME) increase its’ revenue and customer loyalty through the use of emerging technologies.  The MySocialHQ Omni-Channel Marketing Platform may include: ① DataMyWay- Elite (includes iPad) ② MySocialHQ Marketing Command Center ③ RedemptionMyWay- Agile 4 option consumer redemption process ④ Mobile Delivery Capability ⑤ DataMyWay- Data Analytics
  • 7. Capture new and existing customer data with the DataMyWay solution  Re-market to a previous daily deal offering  Fill excess capacity during slow periods  Immediate cash flow following campaign  Up-sell following engagement
  • 8. Ability to engage your customers with an offer via email, text, Facebook and Twitter through PC and mobile device  Increase customer loyalty with exclusive offerings  Promotion of brand and brand recognition through use of DataMyWay- Elite and Snap Tags  Viral on-line market penetration via connected social media portals  Data ownership and management tools that enable a strategic forward- thinking approach to e-commerce
  • 9. Collect all the relevant customer information to engage, drive revenue and increase customer loyalty ① Customer Name ② Email Address ③ Mobile Number ④ Birthday
  • 10. Snap Tags are a unique, virtually limitless application to capture data, while building brand recognition and loyalty  Snap Tags are linked to share captured information with your MySocialHQ Marketing Command Center
  • 11. Step 1: How much time do you have to derive value from a customer? Ave Customer Time Remaining for Time on list to date engagement life span subscriber engagement 12 Minus 0 Equals 12 Months Months Months Step 2: What does it cost to find and serve subscribers? Cost to keep Time Remaining for Cost to acquire Cost to reach subscriber engaged subscriber engagement $ 25.00 Plus ( $ 5.00 X 12 ) Equals $ 85.00 Step 3: What direct revenue does each subscriber generate? # transactions in time Average Gross Margin % Potential Revenue remaining transaction value ( 24 X $ 25.00 ) X 25% Equals $ 150.00 # transaction per month = 2 Potential value per new email subscriber Potential Revenue Cost to reach Email subscriber value $ 150.00 Minus $ 85.00 Equals $ 65.00
  • 12. Social commerce sales will grow from $9.2 billion in 2012 to $30 billion in 2015. MySocialHQ gives your business the edge in the Social Commerce revolution.
  • 13.
  • 14. The offer is completely customizable  You control all of the variables: • Value • Length of time • Redemption • Quantity • Private or Public • Bid or Buy • Terms and Conditions • Send via email, text, Facebook and Twitter
  • 15. 4 agile options to redeem a purchase: ① Integrated Mobile Scanner ② Manuel Code Entry ③ Text Redemption ④ Integrated 800 #
  • 16. Robust data analytics allow you to track the results of your marketing  Know your Return On Investment using DataMyWay  Retain your customers  Grow your business
  • 17.
  • 18. Choose the MySocialHQ solution that best fits your business goals  Complete on-line or hardcopy order form  Submit logo for DataMyWay engagement screen  Submit email list(s) and pictures to Merchant Support Representative  Determine the initial 4 offers and expected launch dates