GOSO's weekly social media webinar.

1. Social Media Strategies & Insights
Wednesday, September 22, 2010

2. Disclaimer
Wednesday, September 22, 2010
This webinar does not cover
the GOSO platform.
To learn more about the GOSO Platform,
join us every Tues at 3pm EST & Thurs at 11am EST
for a orientation webinar. Email me for an invitation!
Email: korenne@goso.com

3. Overview
Wednesday, September 22, 2010
1. Introduction
2. Industry Stats
3. Industry News
4. Industry Events
5. Client Success Stories
6. Tips and Tricks

4. Industry Stats
Social will be like air Wednesday, September 22, 2010
Social Media = Customer Retention Tool
One-quarter of respondents
(25%) said they leveraged social
media as a customer retention
tool, while 19% used it for
acquisition.
Research firm eMarketer
anticipates American companies
will spend $1.6 billion on social
media marketing this year.
Source: http://www.komarketingassociates.com/industry-news/dma-social-media-is-better-for-customer-retention$616.htm

5. Industry Stats
Social will be like air Wednesday, September 22, 2010
MySpace’s Last Stand
In December 2008, MySpace had 125 million unique visitors
and 43 billion page views. Today they have 95 million unique
worldwide monthly visitors and just 12 billion page views
(Comscore). MySpace hopes Project Futura
Source: http://techcrunch.com/2010/09/17/myspaces-last-stand-project-futura-coming-october-15/

6. Industry News
Social will be like air Wednesday, September 22, 2010
Jimmy Choo’s CatchaChoo
Inhabitants of London were invited to
follow CatchaChoo on Facebook,
Foursquare and Twitter. There, an
anonymous Jimmy Choo representative
released hints about her activities—and
occasionally "checked in" at a public London
venue.
The objective: to race over and find the
representative, who'd be carrying a pair of
shoes. The first to approach her and say
"I've been following you" received a pair of
Jimmy Choo trainers!
Source: http://www.marketingprofs.com/short-articles/2024/how-jimmy-choo-boosted-its-brand-with-catchachoo

7. Industry News
Social will be like air Wednesday, September 22, 2010
Burberry works it on the digital runway
New York Fashion Week has been a boon in business’ social media innovation.
Burberry’s show was livestreamed & a select number of pieces were available for purchase
immediately afterward. Also, Burberry invited customers into 25 of its flagship stores (in 16
countries, no less) to watch the event live via 3×3-meter HD screens.
Employees will distribute iPads to participants so that they can browse and purchase many of the
items they’ve just seen via a custom-built app. Orders will be delivered in roughly seven weeks —
i.e., several months before the rest of the collection will be available to everyone else.
Source: http://mashable.com/2010/09/21/burberry-retail-theatre/

8. Industry News
Social will be like air Wednesday, September 22, 2010
Secret to Groupon: Writing
Chief executive Andrew Mason explained that the success of his
popular social buying site Groupon had less to do with brilliant
tech and more with good writing. Having well-written, engaging
content is a key part of convincing users to keep reading about
new shops that they might never have heard of. Groupon has a
waiting list of 35,000 businesses!
Source: http://venturebeat.com/2010/09/15/demo-the-secret-of-groupons-success-is-good-writing/

9. Industry News
Social will be like air Wednesday, September 22, 2010
Foursquare adds new plug-in
A new "add to my foursquare" button can be embedded on any website.
If you own a business or publish a web page about any real-world location, this very simple button
will allow visitors to your website to add going to your location as a "to-do" item and receive a push-
notification to their phones whenever they check-in anywhere nearby.
This small button could deliver a substantial part of the promise of Foursquare - tying
together our discoveries online with our experiences offline.
Source: http://www.readwriteweb.com/archives/add_to_my_foursquare_button.php

10. Industry News
Social will be like air Wednesday, September 22, 2010
Pepsi Refresh Project racks up the votes
Bonin Bough, global director of digital and social media at PepsiCo,
announced at Mashable and 92Y’s Social Good Summit that Pepsi’s
Refresh Project has been a huge success: In fact, more people have
voted for projects pitched to Pepsi Refresh than voted for the last
U.S. president.
Source: http://mashable.com/2010/09/21/pepsi-refresh-project-racks-up-more-votes-than-last-presidential-election/

11. Industry News
Social will be like air Wednesday, September 22, 2010
Meet Bing Social
Microsoft just announced that Bing Social - the company's Twitter
and Facebook search engine - will now also recommend influential
users that are connected to a given search term.
Source: http://www.bing.com/social

12. Industry News
Social will be like air Wednesday, September 22, 2010
Guggenheim goes social
The Solomon R. Guggenheim
Foundation, Hewlett-Packard and
Youtube launched Youtube Play, an
international contest to find the
world’s most creative new video.
20 Finalists will be simultaneously presented on October 21,
2010 at the Guggenheim Museum in NYC, and throughout the
Guggenheim network of museums in Venice, Bilbao & Berlin.
The 200 videos that make it through the first round of screening
will be available on the YouTube Play channel.
Check out the finalists here: http://www.youtube.com/play
Source: http://mashable.com/2010/09/20/youtube-play-shortlist/

13. Industry News
Social will be like air Wednesday, September 22, 2010
Facebook releases big gaming announcement
Facebook has been ramping up
their Credits platform in recent
months & hosted an invite-only
event for games developers at
their Palo Alto headquarters.
Games account for the majority
of platform activity. More than
200 million people play games
on Facebook each month.
Games account for close to half
of all ad buys.
Source: http://www.allfacebook.com/what-games-announcement-is-facebook-making-tomorrow-2010-09

14. Industry News
Social will be like air Wednesday, September 22, 2010
Nordstrom starts the N Conversation
Nordstrom began a social network for its
customers to discuss personal style.
Source: http://www.socialtimes.com/2010/09/youtube-bill-clinton/?

15. Industry News
Wednesday, September 22, 2010
t
Twitter’s attack changes #newTwitter
Twitter's so-called “OnMouseOver”
security flaw wreaked havoc Tuesday as
thousands of users' accounts were
hacked by simply mousing over links.
The attack prompted 2 new changes to
Twitter.com:
- Send Reply-to-All tweets
- Auto-complete Twitter names
Source: http://techcrunch.com/2010/09/21/twitter-patches-security-hole-introduces-two-cool-new-features-to-newtwitter/

16. Industry News
Wednesday, September 22, 2010
t
TwitChange
EBay Inc. is hosting a charity auction called TwitChange, through which
people can bid to have celebrities follow them, retweet their posts or
tweet their username on Twitter for three months.
Money raised from the auction, which started last week and runs through
Saturday, will go to AHomeinHaiti and its efforts to rebuild the Miriam
Center, which is based in Haiti and houses and serves special-needs
children.
Source: http://www.google.com/hostednews/ap/article/ALeqM5j2x_t7B1Sb4JYPzTZyudIBWyBrpQD9ICB4E00

17. Industry Events
Wednesday, September 22, 2010
Social Good Summit
Event Highlights:
•Ray Chambers talked about how social media has help get the message out about
malaria to 174 million people- he predicts that by 2015, malaria will no longer
cause any deaths
•Susan Smith Ellis, CEO of (RED) announced they will use social media to help
reach their next goal: No child will be born with HIV/AIDS by 2015.
•Chris Hughes, Facebook Co-founder, announced his new project Jumo, a social
network for non-profits
•Bonnie Bough, global director of social media at PepsiCo, talked about the huge
success of their social media campaign, The Pepsi Refresh Project
•Howard W. Buffet, director of agricultural development at the U.S. Department of
Defense and grandson of Warren Buffett, encouraged people to take personal
interested and human action in causes
Source: http://mashable.com/un-week/social-good-summit/

18. Industry Events
Wednesday, September 22, 2010
t
Advertising Week goes social
Check out http://www.advertisingweek.com/ for a full
agenda of the week’s events.
Source: http://www.socialtimes.com/2010/09/advertisingweek-social-media/

19. Industry Events
Wednesday, September 22, 2010
What’s Happening in the
Auto Industry?
9th Digital Dealer
Las Vegas on 10/12/2010
Driving Sales Executive Summit
Las Vegas on 10/18 - 10/20
J.D. Power and Associates 2010
Automotive Internet Rountable
Las Vegas on 10/20 - 10/22
2010 SEMA Auto Show
Las Vegas on 11/2/2010
2011 NADA Convention & Expo
San Francisco on 2/5/2011

20. Success Stories
Wednesday, September 22, 2010
A simple “How are you?” is not so simple

21. Success Stories
Wednesday, September 22, 2010
Using media to prompt engagement
"An image like a coupon or photo
provides the visual impact that
bland text lacks, in terms of
grabbing consumers' attention,
without the time commitment
required for loading, watching and
perhaps sharing a video," notes
Vitrue CEO Reggie Bradford.
Spark conversation with a unique photo or video
posted to your wall. Call-to-action statements jump-
start engagement.
Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=136102&nid=118873#

22. Tips & Tricks
Wednesday, September 22, 2010
Tailor your engagement questions towards the
most vocal enthusiasts
Once you’ve found which themes work, develop
content that will meet your audience’s interests:
- sports
- childhood memories
- musicians
- video game players
- popular TV and movies
- celebrity news
- hobbies
Source: http://www.allfacebook.com/passionate-facebook-fans-2010-09

23. Tips & Tricks
Wednesday, September 22, 2010
Time of day can affect engagement
Your social networks will develop their own rhythm for
engagement.
Here are some trends from a recent study:
- Friday posts were found to generate more engagement, followed
by Tuesday & Wednesday. Sunday & Saturday showed the lowest
engagement rates.
- Posts made in the morning (between 12 a.m. and 12 p.m.) had a
65% higher engagement rate than afternoon posts.
- People tend to check Facebook early in the morning, and then
again before lunch.
Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=136102&nid=118873#

24. Any Questions? Open Discussion
Wednesday, September 22, 2010