Presentation slides from our April 8, 2009 webinar. GivingPages are personalized fundraising pages on CanadaHelps. They are an easy, free, and unique way for fundraisers to reach out to people and make it easy for those people to donate. Topics we'll cover: - How to set up and manage a GivingPage - Anatomy of a GivingPage - Suggestions and tips on how to use them - Success stories - And much more!

1. April 8, 2009

2. Reminders
You can hear us, but we can’t hear you
Type questions in the Questions Log
Presentation slides
will be available on Slideshare
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3. Today’s Presenters
• Amy Huynh
Communications Intern
• Kirstin Beardsley
Communications and Marketing Coordinator

4. What is CanadaHelps?
A public charitable foundation that provides accessible and
affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.

5. Webinar Agenda
1. What are GivingPages?
2. How Can They Be Used?
3. GivingPage Features
• Customizable
• Personalized fundraising
• Uses the power of social networks
• Track donations
4. Creating and Managing GivingPages
5. Frequently Asked Questions

6. WHAT ARE GIVINGPAGES?

7. • Peer-to-peer fundraising pages
• Allows individuals to raise funds for their charity or
charities of choice
• Allows charities to create a unique space to highlight
specific initiatives/campaigns
• Free to set up!
• Safe and secure
• Easy to create, manage, personalize, and share!

8. The Anatomy of a GivingPage
Title
Description
Add to Any Button
Image
Fundraising Goal &
Progress
Donations Received List
Charity List
Donate Now Button
Expiration Date

9. HOW CAN THEY BE USED?

10. Great ways to use GivingPages!
1. Pledge pages: walkathons, marathons, etc.
2. Highlight specific projects and campaigns
3. Turns donors & supporters into fundraisers:
wedding registry, birthdays, host/hostess gifts,
graduation, baby shower, etc.

11. Pledge Events

14. Fundraising Campaign
• Set up by the charity
themselves to create
unique donation page for
their specific campaign
• People were asked to
donate $100 to purchase a
“virtual” brick as part of a
glass tower to be featured
in Ireland Park
• Sold over 500 bricks!

16. Wedding Registry

17. Baby Shower

18. Birthday

19. 1. Customizable
2. Personalized fundraising
3. Uses the power of social networks
4. Track donations
GIVINGPAGES FEATURES

20. FEATURE #1
CUSTOMIZABLE

21. Customizable Images and Messaging
• Choose from our stock of photos, or add your
very own for a personal touch
• Include a compelling message about the
fundraising initiative

22. FEATURE #2
PERSONALIZED FUNDRAISING

23. Peer-to-Peer Fundraising Tool
• Greater emotional appeal (people give to
people)
• Turns supporters into fundraisers
• Draws upon idea of microphilanthropy – power
of the small donation

24. FEATURE #3
USES THE POWER OF SOCIAL NETWORKS

25. Spread the word and Promote
• Easily share the unique GivingPage link with
the Add to Any feature
• Quickly post to social networking websites like
Facebook, Twitter, LinkedIn, etc. to expand reach
and increase donations!
• Include it in your email signature

26. Sharing with Add to Any
Add to Any Button
Social Networking
Websites

27. GivingPages on a Facebook Profile

28. FEATURE #4
TRACK DONATIONS

29. Fundraising Progress
• Set a goal
• Thermometer shows fundraising progress
• Track donors and their donations

30. SETTING UP AND MANAGING A
GIVINGPAGE

31. Creating a GivingPage
• Easy, quick and FREE!
• Visit www.canadahelps.org and click GivingPages
Click here!

32. My GivingPages: Homepage
Create a GivingPage
Management buttons

33. Manage My GivingPage: Details

34. My GivingPage: Donations Received

35. FREQUENTLY ASKED QUESTIONS

36. Does it cost anything to use?
• It’s FREE
• Set up a GivingPage for any initiative or occasion
• Encourage donors to create their own in support
of your organization
• CanadaHelps assesses 3% per donation

37. How do I share my GivingPage?
• GivingPages each have a unique link
• Can be shared with others electronically
• Share using Add to Any button

38. Who gets the tax receipt?
How does it get sent?
• Donors get the tax receipt
• CanadaHelps emails receipts to donors
automatically

39. How will I know which donations
came through which pages?
• In your MyCharity account, look for “GivingPages”
in the Donation Source field of the donation
• The name of the person who set up the
GivingPage is in the Honouree field

40. How do we get the money?
• The funds are disbursed along with your
regular CanadaHelps donations
• Details will be in your MyCharity account

41. Do I set up the pages or do my donors?
• You should set up a GivingPage account for your
own fundraising initiatives
• Encourage donors to set up their own pages
• For pledge events, give your donors instructions
on how to set up the page and images if they
need them

42. How do I get my donors to
set up GivingPages?
• Promote GivingPages in your communications
with donors (e-newsletters, blogs and
website)
• Give them ideas for occasions to set up pages

43. Give your donors ideas for setting up
GivingPages
• Birthdays
• Weddings & Anniversaries
• Office collections
• In memoriam gifts
• Graduation
• Baby showers
• Fundraising competitions
• …Turn your donors and supporters into fabulous
fundraisers!

44. www.mycharityconnects.org
• Free online resources
UPCOMING WEBINARS
• Information about
technology “CanadaHelps 101”
• Demos April 22
2PM – 3PM (ET)
• More webinars!
• Conference details “Upgrading your e-Newsletter”
May 6
2PM – 3PM (ET)

45. www.mycharityconnects.org/conference
• June 8 – 9, 2009, MaRS Centre, Toronto
• 4 keynotes, 25 workshops to choose from
• Generously supported by the Ontario
Trillium Foundation
• Register today!

46. Question and Answer
You can hear us, but
we can’t hear you
Ask questions here
Ask away!

47. Thank you for attending!
Slides will be up on: www.slideshare.net/MyCharityConnects
Check out www.mycharityconnects.org for resources!
Register for the conference at: mycharityconnects.eventbrite.com
Questions, feedback, comments? Email Amy at: amyh@canadahelps.org
Thanks to: