1. Thursday 3d of June 2010
Plenary 2
Think global and local,
Act together
Frans Muller, CEO, Metro Cash&Carry International
Xavier Filou, General Manager of Corporate Trade Relations, L’Oreal International, cochair
of ECR France
Marc Van der Liet, Director, Marketing & Membership, The Consumer Goods Forum
Moderated by: Olivier Labasse, General Manager, ECR France, Board member of ECR
Europe
© ECR France 2010
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2. Speakers & moderator
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3. Frans Muller,
CEO, Metro Cash&Carry International
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4.  Turnover: 17,5 billion euros in 2009
 23 international brands
 64 000 employees
Xavier Filou,
General Manager of Corporate Trade Relations,
L’Oreal International,
Cochair of ECR France
•© ECR France 2010
© ECR France 2010
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5. •
Marc van der Liet
Director, Marketing & Membership Services
3rd June 2010
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6. WHAT IS THE FORUM?
 Launched on 18th June 2009, in New York
 Founded on the basis of CIES – The Food Business
Forum, Global Commerce Initiative, Global CEO Forum
 400 corporate members
 Global organisation, based in Paris with offices in
Shanghai, Washington, Singapore and Tokyo
 Governed on a manufacturer and retailer parity basis, and
supported by a set of statutes
 Not-for-profit organisation
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7. BoD: THE RETAILER COLLEGE
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8. BoD: THE MANUFACTURER
COLLEGE
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9.  Launched in Paris in 1997
 Governed on a manufacturers and
retailers parity basis
 Companies members: 14 retailers &
57 manufacturers
Olivier Labasse,
General Manager, ECR France,
Board member of ECR Europe
© ECR France 2010
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10. ECR France’s members
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11. ECR France’s members
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12. The associations’ landscape
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13. Working together at global, regional and local level
in a streamlined industry landscape
« Goods ideas can originate at all levels »
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14. Working together at local, regional and global level
The way to leverage synergies and avoid
unconstituency
© ECR France 2010
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15. 4 levels of ECR Implementation
TOP DOWN
 Worldwide: The Consumer Goods
Forum
– Orientation of global standards
– …
 Continental: The new ECR Europe
– Issues within the competence of Europe
BOTTOM UP
– Coordination of the actions driven by
national ECR
 National: 23 national ECR in Europe
– Identification of best practices and new
solutions
– Building of players critical mass
– Support of bilateral initiatives
 Bilateral
– Aim of the ECR approach:
implementation
– Intercompany solutions
© ECR France 2010
четверг, 10 июня 2010 г.

16. 4 levels of ECR Implementation
TOP DOWN
 Worldwide: The Consumer Goods
Forum
– Orientation of global standards
– …
 Continental: The new ECR Europe
– Issues within the competence of Europe
BOTTOM UP
– Coordination of the actions driven by
national ECR
 National: 23 national ECR in Europe
– Identification of best practices and new
solutions
– Building of players critical mass
– Support of bilateral initiatives
 Bilateral
– Aim of the ECR approach:
implementation
– Intercompany solutions
© ECR France 2010
четверг, 10 июня 2010 г.

17. The bottom-up approach:
when National ECR inspire ECR Europe…
 New concepts developed and initiated by National
Initiatives
– Optimal shelf availability (France, 1999)
– Consumer safety & Traceability (France, Germany, Spain, 2002)
– CRM (Italy, 2003)
– Shelf ready packaging (UK, 2004, France, Norway, Sweden, …)
– Sustainable transport (France and UK, 2005)
– Supply chain of the Future (France, 2007…)
 Bottom up approach aligned with business need
and the agenda of retailers and manufacturers at
local level
© ECR France 2010
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18. The ECR community in Europe
© ECR France 2010
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19. The ECR community in Europe
 23 National ECR Initiatives or organizations
 The voice of local business needs at international level
 Over 1’800 leading companies as well as SMEs operating at national
level: the critical mass within the consumer goods industry
 More than 250 Best Practices blue books
 The National ECR have procured topics and speakers for the ECR
Europe Conferences and Forums for years
 There is no top-down or bottom-up approaches between national
organizations: the objective is to share information and learning
about ECR best practices amongst themselves for the benefit of
their national companies members
 2001: creation of the “National ECR Initiatives group”. This group
works closely with ECR Europe by participating to or initiating
working groups
 2009: governance of the national Initiatives community (Code of
Practice
 2010: Launch of the ECR Community in Europe’s website www.ecr-
all.org thanks to ECR Russia
© ECR France 2010
четверг, 10 июня 2010 г.

20. The ECR community in Europe
 23 National ECR Initiatives or organizations
 The voice of local business needs at international level
 Over 1’800 leading companies as well as SMEs operating at national www.ecr-all.org
level: the critical mass within the consumer goods industry
 More than 250 Best Practices blue books
 The National ECR have procured topics and speakers for the ECR
Europe Conferences and Forums for years
 There is no top-down or bottom-up approaches between national
organizations: the objective is to share information and learning
about ECR best practices amongst themselves for the benefit of
their national companies members
 2001: creation of the “National ECR Initiatives group”. This group
works closely with ECR Europe by participating to or initiating
working groups
 2009: governance of the national Initiatives community (Code of
Practice
 2010: Launch of the ECR Community in Europe’s website www.ecr-
all.org thanks to ECR Russia
© ECR France 2010
четверг, 10 июня 2010 г.

21. ECR in Europe : National organisations
code of practice
Si gned by 18 N ational ECR
© ECR France 2010
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22. Working together at global,
regional and local level
 Repositioning of ECR Europe
– After 15 years , time to re-energize!
– The case for ECR – consumer value,
sustainable growth and consumption,
supply chain efficiencies – is as valid as
ever
– The economic crises makes it more urgent
– Consumers and citizens are more
demanding
© ECR France 2010
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23. The vision
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24. The new associations’ landscape:
Added value for companies
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25. Working together at global,
regional and local level
© ECR France 2010
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26. Working together at global,
regional and local level
© ECR France 2010
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27. THE VISION (work in progress)
 To enable the Consumer Goods Industry to improve the
way it meets the needs of the world’s ever more
knowledgeable and demanding consumers.
 To focus on:
 Collaboration on non-competitive matters
 Networking
 Knowledge exchange
 Industry priority development
 To enable the industry to set a clear, strategic vision
 To enhance and protect the reputation of the Consumer
Goods Industry
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28. Working together at global,
regional and local level
© ECR France 2010
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29. Agenda
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30. Services to the industry structured around five clusters,
identified as central to today’s consumer goods industry
advancement:
1 • Emerging Trends
2 • Sustainability
3 • Health & Wellness and Food Safety
4 • Operational Excellence
5 •Knowledge Sharing & People Development
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31. 5 STRATEGIC PILLARS
(work in progress)
1 2 3 4 5
Knowledge
• • • • •
Health &
Emerging Sharing &
Sustainability Wellness and Operational excellence
Trends People
Food Safety
Development
•
2020 Future Value
Chain •
Packaging Metrics
•Global Food
Safety Initiative • Marketing
• Supply Chain
•
Information
Technology •The Global
Summit
•
2010 Top of Mind
• Consumer &
Climate Change •Food Safety
Conference •New Ways of
Working Together • Future Supply
Chain •
Information
Sharing •
Future Leaders
• Global Social
Compliance
Programme
•Global Upstream
Supply Initiative
• Direct Store
Delivery
•
Global Scorecard
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32. Alignment is sought with the
strategic pillars of TCGF
Health &
Wellness and
Food Safety
© ECR France 2010
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33. The Connection
© ECR France 2010
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34. The Connection
Demand Management Enablers
Demand Strategy and Capabilities Common Identification Standards
Collaborative Shopper Value Creation Standard Electronic Messages
Optimize Optimize New Product
Optimize Promotions Global Data Synchronization
Assortments Introductions
Supply Management Integrators
Supply Strategy and Capabilities Collaborative Planning and Forecasting
Responsive Integrated Demand
Operational Excellence Cost/Profit and Value Measurement
Supply Driven Supply
© ECR France 2010
четверг, 10 июня 2010 г.

35. The Connection
Demand Management Enablers
Focus
Demand Strategy and Capabilities Common Identification Standards
on
Collaborative Shopper Value Creation Standard Electronic Messages
Consumer Introductions
Optimize Optimize New Product
Optimize Promotions Global Data Synchronization
Assortments
Supply Management Integrators
Supply Strategy and Capabilities Collaborative Planning and Forecasting
Responsive Integrated Demand
Operational Excellence Cost/Profit and Value Measurement
Supply Driven Supply
© ECR France 2010
четверг, 10 июня 2010 г.

36. The Connection
Demand Management Enablers
Focus Connected
Demand Strategy and Capabilities Common Identification Standards
on Business
Collaborative Shopper Value Creation Standard Electronic Messages
Consumer Introductions Information
Optimize Optimize New Product
Optimize Promotions Global Data Synchronization
Assortments
Supply Management Integrators
Supply Strategy and Capabilities Collaborative Planning and Forecasting
Responsive Integrated Demand
Operational Excellence Cost/Profit and Value Measurement
Supply Driven Supply
© ECR France 2010
четверг, 10 июня 2010 г.

37. The Connection
Demand Management Enablers
Focus Connected
Demand Strategy and Capabilities Common Identification Standards
on Business
Collaborative Shopper Value Creation Standard Electronic Messages
Consumer Introductions Information
Optimize Optimize New Product
Optimize Promotions Global Data Synchronization
Assortments
Supply Management Integrators
Supply Strategy and Capabilities Collaborative Planning and Forecasting
Responsive Integrated Demand
Operational Excellence Cost/Profit and Value Measurement
Supply Driven Supply
Share our Supply Chain
© ECR France 2010
четверг, 10 июня 2010 г.

38. The Connection
Demand Management Enablers
Focus Connected
Demand Strategy and Capabilities Common Identification Standards
on Business
Collaborative Shopper Value Creation Standard Electronic Messages
Consumer Introductions Information
Optimize Optimize New Product
Optimize Promotions Global Data Synchronization
Assortments
Prepare
Supply Management
People Integrators
Supply Strategy and Capabilities Collaborative Planning and Forecasting
Responsive Integrated Demand
Operational Excellence Cost/Profit and Value Measurement
Supply Driven Supply
Share our Supply Chain
© ECR France 2010
четверг, 10 июня 2010 г.

39. Who’s who?
Who’s where?
© ECR France 2010
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40. TCGF’s board of Directors
© ECR France 2010
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41. STRATEGIC ALLIANCES
REGIONS ADVOCACY GLOBAL STANDARDS
ECR Europe FMI (US) GS1
ECR GMA (US) …
ECR Latin America AIM (Europe)
FMI (US) EuroCommerce
GMA (US) (Europe)
JCA (Japan) …
CCFA (China)
…
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42. ECR Europe organisation chart
© ECR France 2010
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43. Board of Directors d’ECR Europe
Tbc and completed at the General Assembly 23d of June
•© ECR France 2010
© ECR France 2010
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44. ECR France’s board
© ECR France 2010
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45. THE GLOBAL SUMMIT 2010
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46. THE GLOBAL SUMMIT 2010
SO WHAT’S NEW?
 The first Summit of The Consumer Goods Forum
 Retailers and Manufacturers unite to develop common positions on key
strategic and practical issues
 Be the global platform for thought leadership, debate and networking
between retailers, manufacturers and their partners
 Be the place where the global agenda for the Consumer Goods Industry is
set
 The Summit is where CEOs talk to CEOs
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47. THE GLOBAL SUMMIT 2010
• SPEAKERS INCLUDE……
 Pierre-Olivier BECKERS, President & CEO, Delhaize Group &
Co-chair of The Consumer Goods Forum
 Paul BULCKE, Chief Executive Officer, Nestle S.A.
 Muhtar KENT, Chairman & CEO, The Coca-Cola Company
 Michael Luscombe, CEO,Woolworths Australia
 Motoya OKADA, President, ÆON Co., Ltd.
 Lars OLOFSSON, CEO, Carrefour
 Paul POLMAN, CEO, Unilever
 Mark PRICE, Managing Director, Waitrose Ltd.
 Helen ZHANG, Chairman, Better Life Investment Group Co., Ltd. &
Director, Better Life Commercial Chain Share Co., Ltd (BubuGao)
 …………..
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48. Thank you for your attention
ECR France
12 rue Euler 75008 PARIS
01 56 89 89 30
ecr-.france@wanadoo.fr
© ECR France 2010
четверг, 10 июня 2010 г.

49. Thank you for your attention
www.ecr-france.org
www.ecr-all.org
ECR France
12 rue Euler 75008 PARIS
01 56 89 89 30
ecr-.france@wanadoo.fr
© ECR France 2010
четверг, 10 июня 2010 г.