2. Now
Are you ready??
• Digital …
• Post Crash Austerity …
• EM Middle Class join the workforce
• BRIC Economic Dominance …
• Convenience and on line retail on the rise …
We are not out of the
woods
3. Who is the New
Consumer?
Connected Urban on the Somewhere
Uncertain & Savvy Older Go else
Provide Prove & Claim Be Be Be There
Value relevant Accessible
Uncertain?
6 of top 10 2010
most optimistic are in European & US
Asia Consumer Confidence
has collapsed to new
low
45% of US #1
households saving and India, Indonesia &
paying off debt ahead Vietnam
of spending most optimistic
nations
Source: Neilsen 2 Q 2010 Global Consumer Confidence
4. Connected?
111% 90%
yoy broadband growth Internet usage in India
in India is on mobile platforms
384 #1
million internet users China is world’s
in China biggest broadband
market
Source: Datamonitor
Older?
50+
Largest consumer age
segment in all 50%
developed markets (inc of India under 25
APAC)
44 50%
Most developed
nations are shrinking of Chinese are over 35
Source: Datamonitor
5. Urban?
655 60%
million urban Chinese of Indian GDP
consumers attributable to urban
economy
306 50%
million urban Indians of Chinese and Indians
urban by 2025
Source: Datamonitor
So what?
SOMEWHERE ELSE
OLDER UNCERTAIN
CONNECTED URBAN
OLDER UNCERTAIN
NEW NEW
PLACES SPACES
NEW
FACES
6. What to do?
What Consumer
Leaders Need to Do
Adapt Supply Actionable & Predictive
Chains – Push to Pull Segmentation
Reignite Performance “Complete” Consumer
Management Profiles
Manage Growth Consumer Experience
Globally Blueprints
Expanded
Ecosystem Suppliers,
Marketing, Sales &
Distributors, Customers
Service Synchronization
“Do-it-Yourself” Empowered
Capabilities Frontlines 12
7. How to do?
Strategic
Planning
Assess Improve
Product
Development
Sales &
Marketing
New Organization
Consumer Capabilities Customer
Service
Human
Deliver Performance
Build
Supply Chain
Pricing
Optimization
Tomorrow Starts Today.
Are You Ready?
