1. June 2010
www.ecraustralasia.org.au
Inside this issue:
2010 ECRA Conference
2010 ECRA 2010
Conference
1
Promoting Effectively and Efficiently to the
Winning with 2 Shopper
Promotions
Product Recall Portal - 2
REGISTER NOW!
GS1RecallNet
Melbourne 21 to 22 October 2010
Logistics Label Quality 3
- industry investigation Registrations are now being taken for the 2010 ECRA Conference, ‘Promoting
Effectively and Efficiently to the Shopper’.
Loss Prevention 3
Promotions in Australia have become a major component of the marketing mix
Global Suite of 4 resulting in volumes of sales on promotion dramatically increasing as retailers and
Standard KPIs for suppliers alike have adopted a policy of using promotions to bring in new shoppers, and
Industry Developed encourage shoppers to buy more volume and consequently use more product.
Retail Ready Packaging 4 In an environment where the Australian consumer is demanding value, the big
Toolkit
question is how to make these promotions effective and efficient: an essential
component to any proficient operating strategy moving forward.
ACCC Reports - 5
Product Recalls
Five great Reasons to Attend:
Overseas Spotlight 5
 Hear directly from your key trading partners, Coles Group, Woolworths Ltd and
ECRA Board 6 Metcash Trading on critical elements of executing efficient and effective
promotions that deliver benefit to all participants along the supply chain,
Publications 6 including the shopper.
Contact ECRA 6  Network and be part of exclusive consumer goods business environment.
 Gain understanding and clarity on the key issues and challenges facing
promotional effectiveness and efficiency and how now and in the future these
challenges can be met with input from industry senior executives, academics,
ECRA Website experts and specialists.
The ECRA website  Learn about strategic concepts, latest thinking, shopper insights and industry
priorities for your business to deliver and execute promotional excellence that
contains, along with this
will drive real business benefit.
newsletter, information
and presentations from  Bring home actionable insights for operating your business in a changed and
ECRA projects, consumer led world
reports and seminars.
Download your copy of the conference program from the ECRA website. Don‟t miss
We encourage you to out BOOK HERE.
visit us at
www.ecraustralasia. We look forward to welcoming you to the 2010 ECRA conference - „Promoting
org.au Effectively and Efficiently to the Shopper’.
ECRA supported by the Australian Food and Grocery Council Page 1

2. ECR Extra - June 2010
Winning with Promotions - improving promotional on-shelf
availability
Your input is vital
Improving the availability of products on shelf provides a sizeable opportunity for both retailers and suppliers to
better meet the needs of their customers and in doing so to maximise sales and profits.
By increasing demand, promotional activities magnify and intensify the effects of supply chain challenges. To
respond and deliver improved on-shelf availability on promotion, the industry is working together to find ways to
maximise responsiveness and flexibility across the value chain.
ECRA is conducting a survey to identify what is working, what isn‟t, where the pain points are and what could be
done differently to improve promotional on-shelf availability with your key trading partners. By completing the
industry survey you will be providing valuable insight into the current practices and future directions. Your input
is vital!
This is a crucial opportunity to review the impact of promotional execution and supply chain efficiencies.
Responses to the survey are anonymous. Companies can submit more than one survey.
Its success depends on comprehensive responses from the industry. Suppliers and manufactures are
encouraged to complete the 10 minute survey on line http://www.surveymonkey.com/s/
ECRA_Promotional_OSA_Survey.
Product Recall Portal - GS1 RecallNet
COMING SOON
A better way to manage recalls and withdrawals notifications in the Grocery, Liquor and Food Services sectors is
on its way – GS1 Recallnet!
What is GS1 Recallnet?
GS1 Recallnet is a standardised, industry-driven communication tool enabling manufacturers, wholesalers and
importers to share real-time product recall and withdrawal notifications with their trading partners in a secure and
efficient manner.
Based on the current ECRA notification form developed by the Australian Food and Grocery Council, this
industry-driven online tool has been developed using industry best practices and according to the needs of
Australian food and liquor businesses.
What are the Benefits of GS1 Recallnet?
 Provides a standard notification form and process for recalls and withdrawals allowing greater
effectiveness & compliance
 Uniquely identifies each notifications in the system, globally
 Ensures that only authorized notifications are issued
 Allows you to target which recipients receive notifications securely
 Allows recipients to receive notifications immediately and respond to you
 Enables recipient specific information to be provided
 Complements and enhances existing industry notifications processes
For further information contact Samantha Blake (samantha.blake@afgc.org.au).
ECRA supported by the Australian Food and Grocery Council Page 2

3. ECR Extra - June 2010
Logistics Label Quality - industry investigation
ECRA has partnered with GS1 Australia to examine the current level of compliance in the supply chain with
Serial Shipping Container Code (SSCC) labels and their application.
Why are SSCC‟s important?
 SSCC labels provide vital information used to uniquely identify the pallet.
 SSCC enables order and delivery tracking throughout the supply chain
 Accurate SSCC labels facilitate speedy goods-in and put away processes.
 Eventually the use of accurate SSCC will lead to automated goods-receiving.
Recent audits have resulted in a reported industry non compliance to retail requirements of up to 48%. Of the
48% non conformance the top three causes were:
 Incorrect label position 28.8%
 No label in use 19.3%
 Duplicated / Mismatch 14.8%
A small working group is currently focussing on further understanding the root causes of
error rate; a review guidelines and rules; and to develop best practice guidance for the
industry.
In the mean time manufacturing companies are encouraged to review their internal
processes and procedures for SSCC label application.
Further information is available from Samantha Blake (samantha.blake@afgc.org.au )
Loss Prevention
The ECRA Loss Prevention Group has been developing information kits and tools for industry, some of which
are due to be released in July. Two of these are:
 The ECRA One Page Guide (OPG) to Shrinkage is a document designed to assist both retailer and
supplier personnel in the development of their knowledge of the topics of Shrinkage and Loss Prevention.
The OPG can be used in 2 ways. As a printed document it serves as a quick reference guide introducing
some of the key concepts and facts in the areas of shrinkage and loss reduction. In electronic form on
line, it provides links to a wide variety of documents and tools facilitating real world knowledge building
and action planning for business partners.
 The ECRA Role Specific Guides to Shrinkage are documents designed to assist both retailer and
supplier personnel in the development of their knowledge of the topics of Shrinkage and Loss Prevention
ECRA supported by the Australian Food
– specifically as it relates to their functional role/job and to use when setting work plans to help address
and Grocery Council
shrinkage
Shrinkage is a topic for which many people are stakeholders within their roles – whether they realise it or
not! A person‟s role may be impacted by shrinkage as a result of their actions or the actions of others.
Similarly, people may make decisions in their own roles that contribute to shrinkage impacts on other
people‟s roles.
Further information is available from John Cawley (john.cawley@afgc.org.au).
Look out for both these initiatives on the ECRA Website in July www.ecraustralasia.org.au
ECRA supported by the Australian Food and Grocery Council Page 3

4. ECR Extra - June 2010
Global Suite of Standard KPIs for Industry Developed
A global group facilitated by Global Standards Management Process (GSMP), the pre-eminent worldwide
collaborative forum where GS1 standards are built and maintained, has recently completed work on the
development of Trading Partner Performance Management (TPPM).
The TPPM provides comprehensive, unambiguous metrics and definitions which:
 “represent diverse trading partner performance measurement requirements, including revenue,
margin, market share, inventory, logistics, data quality, product quality, order management, invoicing
and payment”, and
 “are precise enough that independent companies working with the same underlying data will derive the
same metrics result”
Many commonly used KPIs and measures are included in the TPPM suite. These include:
 Sales Growth (%)
 Share (%)
 Retail Item Gross Margin (%)
 Retail Gross Profit Margin (%)
 Service Level / Fill Rate (%)
 On Time Delivery (%)
 Finished Goods Inventory Cover (Days)
 Sales Forecast Accuracy (%)
 Out of Stock (%)
A downloadable version of the TPPM document is available at the ECRA website www.ecraustralasia.org.au.
Companies are encouraged to consider whether the TPPM measures could be adopted in their businesses,
particularly if looking to establish new KPIs or revise calculation methods and/or terminology of current KPIs.
Retail Ready Packaging Toolkit - Available for download
Since the publication in 2006 of the Retail Ready Packaging – A Focus on Shelf Ready Packaging an Industry
Toolkit significant changes have taken place in the Australian and New Zealand markets. Many of these factors
have had a direct impact on the implementation and adoption of Retail Ready Packaging (RRP) solutions into
the market. The updated Retail Ready Packaging Toolkit
 addresses these current market issues
 provides guidance on engagement and implementation, and
 outlines standard specifications for the industry.
ECRA supported by the Australian Food
and Grocery Council
Download your copy here.
Supporting Organisations
ECR Australasia would like to thank the following organisations for their ongoing support, along with all major
Australian and New Zealand retailers and wholesalers.
 Australian Food and Grocery Council www.afgc.org.au
 New Zealand Food and Grocery Council www.fgc.org.nz
ECRA supported by the Australian Food and Grocery Council Page 4

5. ECR Extra - June 2010
ACCC Report - Product Recalls
In a major report, the Review of the Australian product safety recall system, released by the Australian
Competition and Consumer Commission (ACCC) the effectiveness of current recall systems are analysed.
Significant changes to the way in which consumers will be informed of product recalls have been
foreshadowed. Click here to access the report.
Overseas Spotlight
Michael Luscombe Board Member of the Consumer Goods Forum
The Consumer Goods Forum is an independent global parity-based Consumer Goods network. It brings together
the CEOs and senior management of around 650 retailers, manufacturers, service providers and other
stakeholders across 70 countries.
The Consumer Goods Forum is governed by its Board of Directors, which includes an equal number of
manufacturer and retailer CEOs and chairmen. Michael Luscombe, CEO Woolworths is a key retail
representative on the Board.
The Board provides a unique global platform for thought leadership, knowledge exchange and networking
between retailers, manufacturers and their partners on collaborative, non-competitive issues.
The Forum was created in June 2009 by the merger of CIES - The Food Business Forum, the Global Commerce
Initiative (GCI) and the Global CEO Forum.
Visit http://www.theconsumergoodsforum.com/
ECR Asia Pacific
ECR Asia Pacific is calling for nominations for the ECR Asia Pacific Awards. The awards have been established
to encourage cooperation and collaboration among trading partners, to recognise the efforts made in the ECR
movement and stimulate sharing of learning. The key eligibility criteria includes
 The project must support ECR Asia Pacific mission and objectives
 It should be a new initiative or not yet presented at ECR Asia Pacific Conference
 The project must involve collaboration and participation from both a retailer and supplier or logistics
service provider in the pursuit of ECR best practice.
For further information visit www.ecrasia.com
The 12th ECR Asia Pacific Conference „Driving Sustainability of a Brighter Future‟ will be held at the Crowne
Plaza Mutiara, Kuala Lumpur, Malaysia from October 4 to 6, 2010. The program has been released along with
registration details which can be accessed at www.ecrap2010.org
ECRA supported by the Australian Food and Grocery Council Page 5

6. ECR Extra - June 2010
ECR Australasia Board
The ECR Australasian Board comprises senior executive representatives from food and grocery retailers,
wholesalers and suppliers. The full membership of the Board is:
Martin Drinkrow (Chair) Clorox Australia Pty Ltd Tristram Wilkinson Kimberly-Clark NZ
Gary Tempany Metcash Trading Ltd Matt Swindells Coles Group
Matthew Foster Procter & Gamble Australia Pty Ltd Kevin Jackson Sanitarium Health Food Co
Gijs Faber Foodstuffs Auckland Ltd Dale Jordan National Foods Ltd
Mark Payne Coca Cola Amatil Ltd Stephen Ray Nestle Australia Ltd
Peter Elms Woolworths Ltd Katherine Rich, NZ Food & Grocery Council
Murray Johnston Progressive Enterprises Ltd Alain Moffroid, Unilever Australasia
Publications
ECR Australasia publications are freely available to all AFGC, NZFGC, Board member companies and
participating organisations.
Available publications are listed below.
Winning in January 2010 - improving product availability toolkit
The On-Shelf Availability Improvement Road Map 2008-2009
Product Introduction and Delisting, improving the supply chain efficiency and
effectiveness.
Retail Ready Packaging - A focus on shelf ready packaging an industry toolkit.
The On-Shelf Availability Challenge 2007-2008
How to Win in January - Improving service levels
Accurate Product Measurement – Items and Trade Units within the Australia and New Zealand Grocery
Industry
2006 Food and Grocery Industry Tracking Study
A Guide to Collaborative Loss Prevention
A Guide to Demand Forecasting within the
Grocery Industry
A Guide to KPI Development within the Grocery Industry
The Profit Impact of ECR
A Guide to Efficient Replenishment & Reducing “Stock Outs”
Within the Grocery Industry
Contact ECR Australasia How to join the AFGC
Samantha Blake CEO, New Zealand Food &
Manager, ECRA Grocery Council AFGC, NZFGC members and participating
samantha.blake@afgc.org.au admin@fgc.org.nz retailers members can avail themselves free of
John Cawley charge of the output of ECRA activities.
Assistant Manager, PO Box 1925, Wellington 6001
ECRA New Zealand To join the AFGC please contact Patsy Dinnen
john.cawley@afgc.org.au on 02 6273 1466 or patsy.dinnen@afgc.org.au.
Ph: (64) 4473 9223
Fax: (64) 4496 6550
ECRA Secretariat
Locked Bag 1
Kingston ACT 2604
Ph: (61 2) 6273 1466
Fax: (61 2) 6273 1477
Katherine Rich
ECRA supported by the Australian Food and Grocery Council Page 6