The document discusses improving cross-departmental cooperation through better internal communication. It addresses where internal communication strategies fit within business plans and who is responsible for company intranets. It notes that the "silent phone" effect, where employees are disengaged, is growing. The goal of internal communication is to have motivated and engaged employees. Only 29% of employees are actively engaged while 54% are not engaged and 17% are disengaged. Employee engagement depends more on the work experience than economic conditions or pay. Creating engagement takes understanding company values, gathering employee feedback, and consistently delivering meaningful messages through multiple channels.

1. The role of internal
communication in pursuit of
silver bullet:
improving cross-departmental
cooperation
Anete Gribuste, Hill and Knowlton Latvia
Uldis Pāvuls, Energise

2. Where does internal
communication
Are the messages
strategy belongs in our for my clients similar
business plans?
to ones for my
employees?
Who’s responsible for the intranet?
What’s more important – our place into
Why is the ‘silent the Reputation rating or what one heard
about us during some dinner party?
phone’effect growing
stronger and stronger?
Why do I need to engage
Where them? They’re doing their job
just fine.
to start?
They can still smell economical
downturn – is there more motivation
needed?

3. Goal of
internal communication
function –
motivated and engaged
employees

4. Engaged/ not engaged – what’s the
difference?
! Only 29% of employees are actively engaged in
their jobs – work with passion, feel profound
connection to their company, actively engaged helping
move the organization forward.
! 54% of employees are not engaged – putting time,
but not passion into their work
! 17% of employees are actively disengaged – are
busy acting out their unhappiness.
Employment engagement index (By Gallup management journal)
Source: Ivevy Business Journal

5. Employee engagement has relatively
little to do with
macro-economic conditions
and payment..
It is the unique element* of the
work expierence that is most likely to
influence engagement
Source: Ivevy Business Journal

6. *Synergy

7. Only 3 steps to make it happen

8. What values are
keeping us together?
! Conversations with employees
! Values workshops
! Internal communication audit
! Employee survey

9. Who we are
What do we stand for
What do we want to achieve

10. Generate meaningful content
! When, what has happened or is planned to happen?
! Context of a situation, why is it important for us?
! Gains/benefits
! What behavior is expected
! What possible support is available?

11. 3P (People, Product, Profits)
4P (People, Place, Product, Profits)

12. Plan chanells and deliver
! Multiple channels mix
! The Best and the most sticky* story wins:
! Simplicity
! Unexpectedness
! Concreteness
! Credibility
! Emotions
! Stories
Timing
!
* Chip and Dan Heath, Made to Stick, Random House, New York, 2008

16. Please use printer for the purposes of work only

17. Please wash your dishes yourself. Thank you!

19. HTTP://QUALITYJUNKYARD.COM/2009/05/08/GOOGLES-WORK-ENVIRONMENT/

26. Use SMS for internal communication
HTTP://WWW.APPLE.COM/IPHONE/GALLERY/

29. Thank You!
Anete Gribuste Uldis Pāvuls
Senior account manager Partner, HR consultant
Hill and Knowlton Latvia Energise, Ltd.