Visitors - who wants them and where can we find them?
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Paul Jardine, Jura Consultants Presentation from the Museums Galleries Scotland 'Fortune Favours the Brave' conference, September 2013
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Visitors - who wants them and where can we find them?
- 1. Visitors – Who wants them and where can we find them? Paul Jardine Jura Consultants @JuraConsultants #MGSConf @MuseumsGalScot
- 2. MUSEUMS GALLERIES SCOTLAND FORTUNE FAVOURS THE BRAVE 12th September 2013
- 3. ENGAGING AUDIENCES Paul Jardine Jura Consultants
- 5. Engaging Audiences • The Challenge • The Process • The Results
- 7. Taking Part in Scotland, 2008 Attendance at arts and cultural events amongst Scottish adult population How often attended in last 12 months 2008 2004 (%) 2006 (%) 2008 (%) Once (%) 2 or 3 times (%) 4 or more times (%) Cinema 52 57 55 5 15 36 Museums 30 30 32 9 13 10 Art galleries 25 24 27 8 11 8 Rock and pop music 24 22 27 8 11 9
- 8. DCMS Taking Part 2012/13 Quarter 1 Proportion who have visited a museum or gallery in the last year, 2005/06 to July 2011 – June 2012
- 9. Proportion who have visited a museum or gallery in the last year, by ACORN group, July 2011 – June 2012 Proportion who have visited a museum or gallery in the last year, by ACORN group, July 2011 – June 2012
- 10. Leeds Armouries What Visitors Enjoy Most
- 11. Leeds Armouries What Visitors Enjoy Least
- 14. ‘Hot’ Audiences • Action Seekers • Education Enhancers • Entertain the Children • General Enthusiasts • Collection Enthusiasts • Family Focussed • Cost Conscious
- 15. ‘Warm’ Audiences • Collection Enthusiasts • Not Yet But Will • Recent Potential Returners • Active & Interested Family Focussed • Active & Interested Heritage Generals
- 16. ‘Cold’ Audiences • Remote Enthusiasts • Transport Deficient • Interested but Unaware • Time Challenges • Arms and Armour Rejecters
- 17. Fort Nelson Visitors Enjoyed Most
- 18. Fort Nelson Visitors Enjoyed Least
- 20. • Family Focussed • Cost Conscious • Action Seekers • • Entertain the Children • • Curious • Recent Potential Returners • Active & Interested Family Focussed General Enthusiasts Collection Cost Conscious • Active &Interested Heritage Generals Enthusiasts • Entertain the Children • Transport Deficient • Location Aware • Time Challenges • Arms and Armour Rejecters • Interested but Unaware
- 21. Geffrye Museum Influences on future visits
- 23. Geffrye Museum
- 24. • • • • • • • Learning New Recruits Pass Time in a Beautiful Place Specific Interest. Homes, Gardens, Decorative Arts Interest: Historic Buildings & Site Visit with Friends Atmosphere • Current Exhibition • Depends on the Event • Specific Interest. Schedule Homes, Gardens, Unappealing Decorative Arts • Too Busy Interest: Historic • Uniformed Buildings & Site • Not Relevant • Visit with Friends • Think Museums are • Pass Time in a • Beautiful Place • For Inspiration Boring • Cannot Visit More due to Geography
- 26. Visitors – Who wants them and where can we find them? Paul Jardine Jura Consultants @JuraConsultants #MGSConf @MuseumsGalScot