This document provides 22 visual displays that can be used to summarize marketing research insights. It begins with an introduction explaining that visuals are an effective way to convey research findings and insights. It then presents visual examples organized into the following sections: research process, customer satisfaction/unmet needs, competitive analysis, win/loss research, brand awareness & equity, brand position, and segmentation. Each visual is accompanied by a brief description of its purpose and use. The document concludes with information about the authors.