Our latest capture of social media efforts, this time for the Publishing industry. Books, magazines, and newspapers using social media and web elements to promote, inform, and capture audiences.

1. MULTIMEDIA SOLUTIONS www.multimediasolutions.com Phone – 201.969.0161 ext. 306 dnovak@multimediasolutions.com Social Media – Publishing Industry Examples July 8, 2009

2. New York Times On Facebook Phone – 201.969.0161 ext. 306 Email - dnovak@multimediasolutions.com www.multimediasolutions.com 453,643 Fans Wall Posts Discussion Boards Fan Offers Video’s 248 News Stories Events Photos Slideshows http://www.facebook.com/nytimes

4. Appears On Your Personal Profile

5. Challenge Friendshttp://www.facebook.com/nytimes?v=box_3&viewas=26112699

6. Phone – 201.969.0161 ext. 306 Email - dnovak@multimediasolutions.com www.multimediasolutions.com New York Times Most E-mailed Articles FacebookApplication On your personal profile page you can have a section for the most popular stories. These stories are ranked based upon most emails sent. You can also view most blogged and most searched. The articles are constantly changing, and you will have them available right on your personal page. http://www.facebook.com/nytimes?v=box_3&viewas=0

7. Phone – 201.969.0161 ext. 306 Email - dnovak@multimediasolutions.com www.multimediasolutions.com New York Times Fan Offers!Facebook Advertisement Get the convince of home delivery for 50 % off. Fans get 20 % off items in the New York Times store. Download special electronic editions. E.g. “ A Day To Remember” inaugural edition

8. Phone – 201.969.0161 ext. 306 Email - dnovak@multimediasolutions.com www.multimediasolutions.com NY Times Suggestions for the 44th President Facebook Application What should president Obama address first? 35,000 responses through facebook. You can then view some of the more insightful comments on an interactive map. Link to site is found right on the facebook page. http://nytimes.com/marketing/election2008/facebookmicrosite.html

10. 1,191,169 Followers

11. http://twitter.com/nytimesbooks

12. 10,960 Followers

13. http://twitter.com/nytimesarts

15. Phone – 201.969.0161 ext. 306 Email - dnovak@multimediasolutions.com www.multimediasolutions.com Frankfurter Allgemeine Zeitung Introduced a thematic website to promote the translation of The Kindly Ones, a controversial novel that has generated much publicity in Europe, and more recently the U.S. The German paper posted streaming video and a downloadable mp3 of a popular actor reading chapters from the book. They then allowed people to participate in daily discussion forums about the novel and other related topics.

16. Phone – 201.969.0161 ext. 306 Email - dnovak@multimediasolutions.com www.multimediasolutions.com The Toronto Globe & Mail Uses Cover It Live A live blogging/discussion tool that provides interactive coverage of breaking news and live events such as conferences and hearings. Real-time comments, audio and video postings, and polls are among the types of content that can be recorded and then embedded in the story. Exclusively for covering a live event. http://www.theglobeandmail.com/news/national/article968282.ece

18. Personal Profile

19. Top rated members

20. Latest members

21. View answers through web cam

22. We would like to know

23. Questions of the dayhttp://www.yoosk.com/

24. Phone – 201.969.0161 ext. 306 Email - dnovak@multimediasolutions.com www.multimediasolutions.com I-News“Individual News” Media News Group has announced plans to test a “customized news delivery service called ‘I-News’ or ‘Individuated News” this summer with the LA Daily News. This service would allow subscribers to choose from different categories, including news from other parts of the country

26. Share a Photo/Video

27. Add an Event

28. Invite a FriendA branded community featuring areas such as user-created groups, user-posted content, and special interest sections like St. Louis’ BestBridal. Excerpts from shared stories are printed each week in the St. Louis Post Dispatch. My STL today strengthens a traditional middle American brand, and it promotes more interaction, which helps advertisers pinpoint their targets. http://my.stltoday.com/community/app/nf/vistafs.aspx

29. Phone – 201.969.0161 ext. 306 Email - dnovak@multimediasolutions.com www.multimediasolutions.com Seattle Post Intelligencer “if it couldn’t find a buyer in 60 days the paper would likely close or continue to exist only online” Seattle Post-Intelligencer is launching an online-only version of its daily newspaper on June 26. National news could be brought in from the wire services like AP and Reuters, while columnists would be transformed into bloggers, providing their commentary online as opposed to in print. Paper eliminates a lot of the major costs associated with daily newspaper production. “If Seattle P-I can survive and thrive as an online-only paper, it could set the stage for many more newspapers”

31. Tribune Co.

32. Hearst Corp.

33. Media News Group

34. Cox Newspapershttp://mashable.com/2007/11/06/newspaper-ad-alliance/

35. Phone – 201.969.0161 ext. 306 Email - dnovak@multimediasolutions.com www.multimediasolutions.com New York Times Developer Network The New York Times is now publishing application programming interfaces, or APIs, for third-party software developers. Encouraged the creation of a new class of social media applications. Developers have already produced mashups that combine Times content with other resources. UK’s The Guardian has announced similar plans http://developer.nytimes.com/ http://www.guardian.co.uk/open-platform

36. Phone – 201.969.0161 ext. 306 Email - dnovak@multimediasolutions.com www.multimediasolutions.com Thank You. Call or email us, we will get you closer to your customers.