6. Automating what?
Marketing automation platforms enable marketing departments
to automate repetitive tasks — making sense of customer data
(CRM, web, mobile, email, sensors, etc.) and translating it into
something actionable for marketers.
This process involves lot of data
and is really challenging to get right, but the goal is to
drive leads and sales through better, more contextual,
real-time engagement.
7. • Gestione della complessità
Marketing automation
• Data Driven
• Deep learning
• All’aumentare del fatturato, aumenta l’adozione
12. Aumenta l’accesso a Internet
tramite Mobile
Fonte: OM, 2015
Trend audience giornaliera PC e Mobile (Smartphone/tablet)
Audience giornaliera PC Audience giornaliera MOBILE
Mar-14 Mar-15
13,3
14,5
12,5
17,4
-6%
+20%
14. Evolution of Marketing automation
Broadcast CRM Social CRM Real Time Multichannel Engagement
Marketing Automation Platforms
Internet of Things
Mobile Telemetry
17. Facebook, principale fonte di scoperta video
>3B 90% >65%
Views video
al giorno
Crescita video
postati per utente
nel 2014 in Italia
Delle views
da mobile
Fonte: Facebook, 2015
In 2 anni, il 90% del traffico Internet sarà VIDEO
Videostorytelling evidence
24. Opportunità sales&mktg
Nel 2015 vedremo utilizzi sempre più creativi di AR e VR per
risolvere reali esigenze di business:
• Big data collection & analysis
• Inventory reduction
• Experiential communication
27. Proprio adesso che è stato regolamentato...
Why not to tweet this?
il cookie è morto!
#OM15 #MULTICANALITA @PAOLO567
in a cross-device world
USER-ID is the answer
28. Why not to tweet this?
#OM15 #MULTICANALITA @PAOLO567
Analytics (r)Evolution:
Profili anonimi persone vere
PEOPLE
BASED
MEASUREMENT
29. No SDK, no party
THE USER-ID
WAR IS ON
Universal Analytics
Cross Device Reports
Acquisition Device Reports
Why not to tweet this?
#OM15 #MULTICANALITA @PAOLO567