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VIRGIN GROUP
Presentation: Mukesh Bhavsar
Early days
 Richard Branson was born on 18 July 1950 in South London, the son of
  barrister Edward James Branson and Eve Branson.

 Branson had poor academic records which contrasted with excellent
  performance in sports, especially swimming.

 “Sent to a different school, Branson was initially expelled for his
  nocturnal visits with the headmaster’s daughter. But, after writing a
  fake suicide note, Branson got the expulsion overturned. Back in school,
  Branson set up Student Magazine at the age of 16 and opened the
  Student Advisory Centre a year later, which was a charity to help young
  people. After his first issue of Student, the headmaster of Branson’s
  school wrote a note saying, “Congratulations, Branson. I predict you will
  either go to prison or become a millionaire.”
  In the next forty years, Branson would go on to prove his headmaster
  right on both counts.
Richard Branson
 Not good in education, Dyslexic
 Quit school at the age of 16
 Fastest to cross the Atlantic ocean in a boat called
    Atlantic Challenger
   Opened studio to let artists work at night
   Virgin Atlantic- 1st plane crash
   Came from a hot air balloon for marriage
   Galactic- Travel in space, on moon
   Owns an island
CAREER
 His business career began at the age of 15 when he
  published the magazine called "Student“
 Student advisory centre for charity to help youngsters
 He went on to set up a mail-order business in 1970 in
  the vinyl record business which, in 1972, became a
  chain of record stores called Virgin Records, later
  known as Virgin Megastores
1968
This is where it all
began. Richard's
first venture
'Student' magazine
went into print
1971



The first Virgin
Record Shop opens
in Oxford Street,
London
1973
The Virgin record
label is launched
and the Virgin
Music Publishing
operation is
established in the
UK. Mike Oldfield
releases Tubular
Bells, one of the
biggest selling
albums of the
decade and the
soundtrack to 'The
Exorcist'..
1984


Virgin Atlantic
takes off

Boat & Balloon
tour
1987


Virgin Records
America is
founded
1988


Virgin Megastores
opens new stores
in Glasgow and
Paris, followed by
numerous other
British, European,
American and
Pacific Basin
cities..
1990
Virgin MG comes
in Japan
1993


Virgin Radio hits
the airwaves as the
UK's first national,
commercial rock
music station.

1994
Virgin Retail
becomes the UK's
largest music
retaile
1996
Virgin Express
airline takes off

Virgin Net
launches as an
internet service
provider...

Virgin Brides
opens its doors
1997
Virgin Trains wins
the 15 year
franchise for the
Intercity West
Coast line
2000
Nine new companies are
launched:
Virginmoney.com (a
financial services
supermarket); Virgin
Travelstore (travel agency);
Virgin Student (a student
community website and
marketing agency); Virgin
Energy (gas and electricity
sales) V.Shop (a new retail
concept replacing the Price
brand); Virgin Cars; Virgin
Wines; Virgin Mobile
Australia; Virgin Blue (low
cost airline in Australia
which goes on to be the
fastest-growing company
in Virgin's history
And some more things…
 1993- Doctor of Technology from Loughborough
  University
 2004- Space tourism company, Virgin Galactic
 Became Sir Richard Branson when he was knighted by
  the Queen in 1999 for "services to entrepreneurship“
Virgin Group
 More than 300 companies
 Businesses in sectors ranging from mobile telephony to
    transportation, travel, financial services, media, music and
    fitness
   50, 000 employees
   Existence in 30 countries
   Virgin stands for value for money, quality, innovation, fun
    and a sense of competitive challenge
   Richard Branson was listed in the Forbes' 2008 list of
    billionaires with a net worth of approximately $7.9 billion
    USD
While starting a new venture…
 hard research and analysis
 Go in customer's shoes
 an opportunity for restructuring a market and creating
    competitive advantage?
   What are the competitors doing?
   How can we add value?
   Is there an appropriate trade-off between risk and
    reward?
   reate partnerships with others to combine industry
    specific skills, knowledge, and operational expertise
The Rise Of Virgin Group
 Virgin, a leading branded venture capital organization, is one of the
  world's most recognized and respected brands.

 Virgin stands for value for money, quality, innovation, fun and a
  sense of competitive challenge.

 The Virgin brand grew rapidly during the 1980s. He was known for
  running close to the edge in terms of his financing model and
  risked everything with Virgin Records to set up Virgin Atlantic
  Airways. due to the capital requirements his bankers forced him to
  sell Virgin Records to hold onto Virgin Atlantic Airways but he then
  went on to build the Virgin brand into diverse areas such as bridal
  gear and railways.
Key points to success
 hard research and analysis
 Questions:-
  Restructuring a market and creating competitive
  advantage? What are the competitors doing? Is the
  customer confused or badly served? Is this an
  opportunity for building the Virgin brand? Can we add
  value? Will it interact with our other businesses? Is
  there an appropriate trade-off between risk and
  reward?
 Intelligent people are more important than money
LESSONS LEARNT FROM BRANSON
 Be A Good Leader
 Build A Powerful Brand
 Keep Flying High
 Break Records
 Have Fun
LINKS and REFERENCE

   Virgin.Com
   Speaker on Virgin Values
   Richard Branson's Virgin Success
   Branson, Sir Richard. Losing my virginity — The
    autobiography, 2005, ISBN 0-7535-1020-0
   Bower, Tom. Branson, 2001
   Branson, Sir Richard. Screw it, let's do it, 2006
   Guardian Newspaper Interview
   Askmen.com feature on Richard Branson
   Virgin Corporate Website
THANK YOU

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Richard Branson/Virgin

  • 2. Early days  Richard Branson was born on 18 July 1950 in South London, the son of barrister Edward James Branson and Eve Branson.  Branson had poor academic records which contrasted with excellent performance in sports, especially swimming.  “Sent to a different school, Branson was initially expelled for his nocturnal visits with the headmaster’s daughter. But, after writing a fake suicide note, Branson got the expulsion overturned. Back in school, Branson set up Student Magazine at the age of 16 and opened the Student Advisory Centre a year later, which was a charity to help young people. After his first issue of Student, the headmaster of Branson’s school wrote a note saying, “Congratulations, Branson. I predict you will either go to prison or become a millionaire.” In the next forty years, Branson would go on to prove his headmaster right on both counts.
  • 3. Richard Branson  Not good in education, Dyslexic  Quit school at the age of 16  Fastest to cross the Atlantic ocean in a boat called Atlantic Challenger  Opened studio to let artists work at night  Virgin Atlantic- 1st plane crash  Came from a hot air balloon for marriage  Galactic- Travel in space, on moon  Owns an island
  • 4. CAREER  His business career began at the age of 15 when he published the magazine called "Student“  Student advisory centre for charity to help youngsters  He went on to set up a mail-order business in 1970 in the vinyl record business which, in 1972, became a chain of record stores called Virgin Records, later known as Virgin Megastores
  • 5. 1968 This is where it all began. Richard's first venture 'Student' magazine went into print
  • 6. 1971 The first Virgin Record Shop opens in Oxford Street, London
  • 7. 1973 The Virgin record label is launched and the Virgin Music Publishing operation is established in the UK. Mike Oldfield releases Tubular Bells, one of the biggest selling albums of the decade and the soundtrack to 'The Exorcist'..
  • 10. 1988 Virgin Megastores opens new stores in Glasgow and Paris, followed by numerous other British, European, American and Pacific Basin cities..
  • 12. 1993 Virgin Radio hits the airwaves as the UK's first national, commercial rock music station. 1994 Virgin Retail becomes the UK's largest music retaile
  • 13. 1996 Virgin Express airline takes off Virgin Net launches as an internet service provider... Virgin Brides opens its doors
  • 14. 1997 Virgin Trains wins the 15 year franchise for the Intercity West Coast line
  • 15. 2000 Nine new companies are launched: Virginmoney.com (a financial services supermarket); Virgin Travelstore (travel agency); Virgin Student (a student community website and marketing agency); Virgin Energy (gas and electricity sales) V.Shop (a new retail concept replacing the Price brand); Virgin Cars; Virgin Wines; Virgin Mobile Australia; Virgin Blue (low cost airline in Australia which goes on to be the fastest-growing company in Virgin's history
  • 16. And some more things…  1993- Doctor of Technology from Loughborough University  2004- Space tourism company, Virgin Galactic  Became Sir Richard Branson when he was knighted by the Queen in 1999 for "services to entrepreneurship“
  • 17. Virgin Group  More than 300 companies  Businesses in sectors ranging from mobile telephony to transportation, travel, financial services, media, music and fitness  50, 000 employees  Existence in 30 countries  Virgin stands for value for money, quality, innovation, fun and a sense of competitive challenge  Richard Branson was listed in the Forbes' 2008 list of billionaires with a net worth of approximately $7.9 billion USD
  • 18. While starting a new venture…  hard research and analysis  Go in customer's shoes  an opportunity for restructuring a market and creating competitive advantage?  What are the competitors doing?  How can we add value?  Is there an appropriate trade-off between risk and reward?  reate partnerships with others to combine industry specific skills, knowledge, and operational expertise
  • 19. The Rise Of Virgin Group  Virgin, a leading branded venture capital organization, is one of the world's most recognized and respected brands.  Virgin stands for value for money, quality, innovation, fun and a sense of competitive challenge.  The Virgin brand grew rapidly during the 1980s. He was known for running close to the edge in terms of his financing model and risked everything with Virgin Records to set up Virgin Atlantic Airways. due to the capital requirements his bankers forced him to sell Virgin Records to hold onto Virgin Atlantic Airways but he then went on to build the Virgin brand into diverse areas such as bridal gear and railways.
  • 20. Key points to success  hard research and analysis  Questions:- Restructuring a market and creating competitive advantage? What are the competitors doing? Is the customer confused or badly served? Is this an opportunity for building the Virgin brand? Can we add value? Will it interact with our other businesses? Is there an appropriate trade-off between risk and reward?  Intelligent people are more important than money
  • 21. LESSONS LEARNT FROM BRANSON  Be A Good Leader  Build A Powerful Brand  Keep Flying High  Break Records  Have Fun
  • 22. LINKS and REFERENCE  Virgin.Com  Speaker on Virgin Values  Richard Branson's Virgin Success  Branson, Sir Richard. Losing my virginity — The autobiography, 2005, ISBN 0-7535-1020-0  Bower, Tom. Branson, 2001  Branson, Sir Richard. Screw it, let's do it, 2006  Guardian Newspaper Interview  Askmen.com feature on Richard Branson  Virgin Corporate Website