This document discusses getting involved in online communities. It begins with an outline of the presentation topics, which include communities of practice theory, social media monitoring tools, platforms for community development, and plans for an Access community. It then covers definitions of online communities and factors in their success and failure. Platforms for communities like Huddle, WordPress and Central Desktop are examined. Analyses include competitors' communities, customers, and proposed themes and implementation plans for an Access community. Emerging areas like Google+, social CRM and mobile websites are also addressed.

1. Getting Involved in Communities By Dan Qing Wang Mujahid Godil Supervisor Professor Mary Rose Dr. Paul Rayson Mr. Chris Tossell

3. Communities of Practice (COP)

4. Theory around Online Community

5. Social Media Monitoring Tools

6. Platforms for Community Development

7. Access Community Development

9. Access Objective

10. Our Objective

11. Business Challenges

12. Research Methodology

13. Literature

14. Interviews

15. Case Study

17. Communities of Practice (COP) 1. What is COP?

18. Communities of Practice (COP) 2. Dimensions of Communities of Practice

19. Communities of Practice (COP) 3. Development Stages of Communities

20. Communities of Practice (COP) 4. Benefits of Communities of Practice

21. Communities of Practice (COP) 5. Challenges in Developing a Community

22. Communities of Practice (COP) 6. Developing a Community

25. Theory around Online Communities 3. Why do People Participate in Online Communities?

28. Social Media Monitoring Tools

30. Step 2: Measure and analyze the conversations

32. Identify which social sites are essential for your company

33. Identify for what kind of analytical layer the social media monitoring tool is used

34. Make profile updated plans daily, weekly, and monthly

35. Select the suitable package according to cost and features

37. Targeting Audience

38. Best Time for Posting a Particular Topic

39. Track the Engagement Results

42. How well does the platform combine the tools that a community needs?

43. How secure is the platform by using additional component tools?

44. Does the platform support multiple communities at once? If so, what are the limits and how easy can it launch a new community? Can sub-communities be built easily?

46. Web-based software, strength is the file management

47. Light weighted online platform without online chat, project reporting, custom themes, time tracking and bug reporting

48. WordPress

49. Free web-based software, thousands of plug-ins for everything you might want your site to do, Free support

50. Fairly weak core code, Security issues, too fast upgrade cycle, fake developers

51. Central Desktop

52. Provide a complete SaaS (Software as a Service) solution

53. Most important advantage is very easy to install

54. Two great features for collaboration are that its users can make online documents and have comment boards based around links.

57. Salesforce

58. Sugar CRM

62. Future Development 2. Social CRM

64. Visionaries: Salesforce.com (NYSE: CRM), Mzinga and KickApps

65. Niche players: the rest

66. Forecast for NextMobile CRM growth accelerates CRM and Social networking sites/tools continue to integrate their capabilities Social Rankings will become a standard public approach Customer Insight apps leading the way

67. Future Development 3. Mobile Website

68. Project Site Getting Involved in Online Communities

70. Professor Mary Rose Dr. Paul Rayson Mr. Chris Tossell Mr. Alex Reevse Mr. Tim Cole Ms. Tracy Wiseman Miss Julie Secondo